Advertising

Baked in: Creating Products and Businesses That Market Themselves

By Alex Boguski, John Winsor

The Golden Age of Advertising: The 60s

50s Fashion (Icons Series)

By Laura Schooling

KM7 Design Agent

By Mai, Klaus, Flanigan, Louis, Klanten, Robert

Marketing Plans (Professional Development S.)

By McDonald, Malcolm

Contemporary Advertising

By Bovee, Courtland L., Arens, William F.

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

By Vitale

Designing Brand Identity: An Essential Guide for the Whole Branding Team

By Wheeler, Alina

There's Money Where Your Mouth Is: The Insider's Guide to a Career in Voice-overs

By Elaine A. Clark

Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title

By Crouch, Sunny, Housden, Matthew

Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback))

By Ahmed, Pervaiz K.

Lovemarks: The Future Beyond Brands

By Roberts, Kevin

Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

By Shimp, Terence, Andrews, J. Craig

Strategic Marketing: In the Customer Driven Organization

By Bradley

Marketing Communications

By John Egan

Integrated Advertising, Promotion and Marketing Communications Global Edition

By Clow, Kenneth, Baack, Donald

Consumer Behavior: Global Edition

By Solomon, Michael

Guerrilla Advertising 2: More Unconventional Brand Communication

By Lucas, Gavin

Advertising and Promotions: An Integrated Brand Approach, International Edition

By Semenik, Richard, O'Guinn, Thomas, Kaufmann, Hans, Allen, Chris

The Advertising Agency Business (MARKETING/SALES/ADV & PROMO)

By Hameroff, Eugene J.

Exploring Direct and Customer Relationship Marketing

By Evans, Martin, O'Malley, Lisa, Patterson, Maurice

Brand-driven Innovation: Strategies for Development and Design (Required Reading Range)

By Erik Roscam Abbing

Business-To-Business Marketing: A Step-by-Step Guide

By Eardley, Mark, Stewart, Charlie

301 Ways to Use Social Media To Boost Your Marketing (MARKETING/SALES/ADV & PROMO)

By Parker, Catherine

Working with Computer Type: Logotypes, Stationery Systems, Visual Identity Bk.2

By Carter, Rob

We Know What You Want: How They Change Your Mind

By Howard, Martin

Get Clients Now!: 28-day Marketing Program for Professionals and Consultants

By Hayden, C. J

Sales Proposals Kit for Dummies

By Kantin, Bob

The International Marketing of Travel and Tourism: A Strategic Approach

By Vellas, Francois, Bécherel, Lionel

Globalization of Consumer Markets: Structures and Strategies

By Kaynak, Erdener, Hassan, Salah