Advertising

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

By Moore, Geoffrey A.

Advertising Photography

By Salomon, Allyn

How To Get to the Top of Google: The Plain English Guide to SEO (Including Penguin, Panda and EMD updates)

By Kitchen, Mr Tim

Purple Cow: Transform Your Business by Being Remarkable

By Godin, Seth

Building the Successful Theater Company: Second Edition

By Lisa Mulcahy

How to Write Sales Letters That Sell

By Bird, Drayton

Major Account Sales Strategy (MARKETING/SALES/ADV & PROMO)

By Rackham, Neil

Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century

By AITCHISON, Jim

Postmodern Marketing Two: Telling Tales

By Brown, Stephen

Destination Branding: Creating the unique destination proposition

By Morgan, Nigel, Pritchard, Annette, Pride, Roger

The International Marketing of Travel and Tourism: A Strategic Approach

By Vellas, Francois, Bécherel, Lionel

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

By Hoyle, Leonard H.

Globalization of Consumer Markets: Structures and Strategies

By Kaynak, Erdener, Hassan, Salah

Strategic Advertising Management

By Percy, Larry, Rossiter, John, Elliott, Richard

Advertising Now. Online

By Wiedemann, Julius

Exploring Direct and Customer Relationship Marketing

By Evans, Martin, O'Malley, Lisa, Patterson, Maurice

Effective Marketing: A Skills and Activity-based Approach (Effective Management)

By Anderson

Visual Merchandising Second edition

By Morgan, Tony

Digital Advertising

By McStay, Andrew John

PR Today: The Authoritative Guide to Public Relations

By Trevor Morris, Simon Goldsworthy

Advertising and Consumer Society: A Critical Introduction

By Holm, Nicholas

Marketing Planning for Services

By Payne, Adrian

Essentials of Marketing

By McDaniel, Prof Carl, Hair, Joe, Lamb, Prof C.

Strategic Brand Management: A European Perspective

By Keller, Dr Kevin Lane, Aperia, Dr Tony, Georgson, Mats

Fashion Marketing Communications

By Lea-Greenwood, Gaynor

Strategic Brand Management

By Rosenbaum-Elliott, Richard, Percy, Larry, Pervan, Simon

The Advertising Agency Business (MARKETING/SALES/ADV & PROMO)

By Hameroff, Eugene J.

Get Clients Now!: 28-day Marketing Program for Professionals and Consultants

By Hayden, C. J

Sales Proposals Kit for Dummies

By Kantin, Bob

We Know What You Want: How They Change Your Mind

By Howard, Martin