Advertising

Marketing Communications

By John Egan

Integrated Advertising, Promotion and Marketing Communications Global Edition

By Clow, Kenneth, Baack, Donald

Consumer Behavior: Global Edition

By Solomon, Michael

Guerrilla Advertising 2: More Unconventional Brand Communication

By Lucas, Gavin

Advertising and Promotions: An Integrated Brand Approach, International Edition

By Semenik, Richard, O'Guinn, Thomas, Kaufmann, Hans, Allen, Chris

International Marketing Communications (Marketing Series: Student)

By Griffin, Tom

Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition (BUSINESS BOOKS)

By Ries, Al, Trout, Jack

The Want Makers: Inside the World of Advertising

By Clark, Eric

Direct Marketing in Practice

By Housden, Matthew

The Marketing Casebook: Cases and Concepts

By Dibb, Sally, Simkin, Lyndon

BRANDS AND BRANDING (The Economist Series)

By Economist Publications, Clifton, Rita, Simmons, John, Ahmad, Sameena

Predatory Marketing: What Everyone in Business Needs to Win Today's Consumer

By Beemer, C.

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

By Doyle, Peter

Principles of Marketing

By Kotler, Philip

Effective Marketing: A Skills and Activity-based Approach (Effective Management)

By Anderson

Visual Merchandising Second edition

By Morgan, Tony

Digital Advertising

By McStay, Andrew John

PR Today: The Authoritative Guide to Public Relations

By Trevor Morris, Simon Goldsworthy

Advertising and Consumer Society: A Critical Introduction

By Holm, Nicholas

Marketing Planning for Services

By Payne, Adrian

Essentials of Marketing

By McDaniel, Prof Carl, Hair, Joe, Lamb, Prof C.

Strategic Brand Management: A European Perspective

By Keller, Dr Kevin Lane, Aperia, Dr Tony, Georgson, Mats

Fashion Marketing Communications

By Lea-Greenwood, Gaynor

Strategic Brand Management

By Rosenbaum-Elliott, Richard, Percy, Larry, Pervan, Simon

Exploring Direct and Customer Relationship Marketing

By Evans, Martin, O'Malley, Lisa, Patterson, Maurice

Brand-driven Innovation: Strategies for Development and Design (Required Reading Range)

By Erik Roscam Abbing

Business-To-Business Marketing: A Step-by-Step Guide

By Eardley, Mark, Stewart, Charlie

The Hidden Persuaders

By Vance Oakley Packard

Hollywood Hoopla: Creating Stars and Selling Movies in the Golden Age of Hollywood

By Sennett, Robert S.

The First Casualty: The War Correspondent as Hero and Propagandist from the Crimea to Kosovo

By Knightley, Phillip