Advertising

The Hidden Persuaders

By Vance Oakley Packard

The First Casualty: The War Correspondent as Hero and Propagandist from the Crimea to Kosovo

By Knightley, Phillip

Hollywood Hoopla: Creating Stars and Selling Movies in the Golden Age of Hollywood

By Sennett, Robert S.

Advertising (Influence and Persuasion)

By Clive Gifford

The Complete Guide to Accelerating Sales Force Performance: How to Get More Sales from Your Sales Force

By Zoltners

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

By Moore, Geoffrey A.

Advertising Photography

By Salomon, Allyn

How To Get to the Top of Google: The Plain English Guide to SEO (Including Penguin, Panda and EMD updates)

By Kitchen, Mr Tim

Purple Cow: Transform Your Business by Being Remarkable

By Godin, Seth

Building the Successful Theater Company: Second Edition

By Lisa Mulcahy

How to Write Sales Letters That Sell

By Bird, Drayton

Major Account Sales Strategy (MARKETING/SALES/ADV & PROMO)

By Rackham, Neil

Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century

By AITCHISON, Jim

Postmodern Marketing Two: Telling Tales

By Brown, Stephen

Destination Branding: Creating the unique destination proposition

By Morgan, Nigel, Pritchard, Annette, Pride, Roger

The International Marketing of Travel and Tourism: A Strategic Approach

By Vellas, Francois, Bécherel, Lionel

Working with Computer Type: Logotypes, Stationery Systems, Visual Identity Bk.2

By Carter, Rob

Advertising and Consumer Society: A Critical Introduction

By Holm, Nicholas

Marketing Planning for Services

By Payne, Adrian

Essentials of Marketing

By McDaniel, Prof Carl, Hair, Joe, Lamb, Prof C.

Strategic Brand Management: A European Perspective

By Keller, Dr Kevin Lane, Aperia, Dr Tony, Georgson, Mats

Fashion Marketing Communications

By Lea-Greenwood, Gaynor

Strategic Brand Management

By Rosenbaum-Elliott, Richard, Percy, Larry, Pervan, Simon

Exploring Direct and Customer Relationship Marketing

By Evans, Martin, O'Malley, Lisa, Patterson, Maurice

Brand-driven Innovation: Strategies for Development and Design (Required Reading Range)

By Erik Roscam Abbing

Business-To-Business Marketing: A Step-by-Step Guide

By Eardley, Mark, Stewart, Charlie

301 Ways to Use Social Media To Boost Your Marketing (MARKETING/SALES/ADV & PROMO)

By Parker, Catherine

Strategic Advertising Management

By Percy, Larry, Rossiter, John, Elliott, Richard

Marketing Plans: How to Prepare Them, How to Use Them

By McDonald, Malcolm

Advertising Now. Online

By Wiedemann, Julius