Advertising

Destination Branding: Creating the unique destination proposition

By Morgan, Nigel, Pritchard, Annette, Pride, Roger

The International Marketing of Travel and Tourism: A Strategic Approach

By Vellas, Francois, Bécherel, Lionel

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

By Hoyle, Leonard H.

Globalization of Consumer Markets: Structures and Strategies

By Kaynak, Erdener, Hassan, Salah

Strategic Advertising Management

By Percy, Larry, Rossiter, John, Elliott, Richard

Advertising Now. Online

By Wiedemann, Julius

Marketing Plans: How to Prepare Them, How to Use Them

By McDonald, Malcolm

The New Marketing

By McDonald, Malcolm

The Advertising Agency Business (MARKETING/SALES/ADV & PROMO)

By Hameroff, Eugene J.

Sales Proposals Kit for Dummies

By Kantin, Bob

Get Clients Now!: 28-day Marketing Program for Professionals and Consultants

By Hayden, C. J

We Know What You Want: How They Change Your Mind

By Howard, Martin

Working with Computer Type: Logotypes, Stationery Systems, Visual Identity Bk.2

By Carter, Rob

PR Today: The Authoritative Guide to Public Relations

By Trevor Morris, Simon Goldsworthy

Direct Marketing in Practice

By Housden, Matthew

The Marketing Casebook: Cases and Concepts

By Dibb, Sally, Simkin, Lyndon

BRANDS AND BRANDING (The Economist Series)

By Economist Publications, Clifton, Rita, Simmons, John, Ahmad, Sameena

Predatory Marketing: What Everyone in Business Needs to Win Today's Consumer

By Beemer, C.

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

By Doyle, Peter

Principles of Marketing

By Kotler, Philip

Effective Marketing: A Skills and Activity-based Approach (Effective Management)

By Anderson

Visual Merchandising Second edition

By Morgan, Tony

Digital Advertising

By McStay, Andrew John

Fashion Marketing Communications

By Lea-Greenwood, Gaynor

Business-To-Business Marketing: A Step-by-Step Guide

By Eardley, Mark, Stewart, Charlie

Brand-driven Innovation: Strategies for Development and Design (Required Reading Range)

By Erik Roscam Abbing

Exploring Direct and Customer Relationship Marketing

By Evans, Martin, O'Malley, Lisa, Patterson, Maurice

Strategic Brand Management

By Rosenbaum-Elliott, Richard, Percy, Larry, Pervan, Simon

Essentials of Marketing

By McDaniel, Prof Carl, Hair, Joe, Lamb, Prof C.

Advertising and Consumer Society: A Critical Introduction

By Holm, Nicholas