Advertising

Serving Internal and External Customers

By Swartzlander, Anne

When In Doubt Be Nice: Lessons From a Lifetime in Business

By Peter Mead

Research Handbook on Luxury Branding (Research Handbooks in Business and Management series)

By Morhart, Felicitas, Wilcox, Keith, Czellar, Sandor

International Purchasing and Management

By Branch, Alan

The Wisdom of Bees: What the Hive Can Teach Business about Leadership, Efficiency, and Growth

By O'Malley, Michael

Superbrands: An Insight Into Some of Britain's Strongest Brands 2007 / 2008

By Karen Dugdale, Jennifer Small

Superbrands 2008/09 (Superbrands: An Insight into Some of Britain's Strongest Brands)

By Angela Cooper

Tested Advertising Methods (Prentice Hall Business Classics)

By Caples, Hahn

Connected Marketing: The Viral, Buzz and Word of Mouth Revolution

By Kirby, Justin

Advertising Campaign Strategy: A Guide to Marketing Communication Plans

By Parente, Donald, etc., Barban, Arnold M., Van Den Bergh, Bruce G., Marra, James L.

Contagious: How to Build Word of Mouth in the Digital Age

By Berger, Jonah

This Business of Music Marketing & Promotion (This Business of Music: Marketing & Promotion): A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign

By Lathrop, Tad

Posters: A Concise History

By John Barnicoat

The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising

By Kenneth Roman, David Ogilivy

Inn Signs

By Lamb, Cadbury, Wright, Gordon

Agencynomics: Black and White Illustrative Edition / Non Colour Image Version

By Gallagher, Mr Spencer, Hoole, Peter, Thompson, Jazz

Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)

By Neumeier, Marty

BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands

By Lindstrom, Martin, Seybold, Patricia B

Tales From The Marketplace (Chartered Institute of Marketing (Paperback))

By Piercy, Nigel

Selling For Dummies

By Hopkins, Tom, Kench, Ben

The Anatomy of Humbug: How to Think Differently About Advertising

By Feldwick, Paul

Logistics: United States Edition

By Bloomberg, David J., LeMay, Stephen B., Hanna, Joe B.

I Want to Buy Your Product... Have You Sent Me a Letter Yet?: How to Create Powerful Sales Letters,Advertisements,Flyers,Brochures,Web Pages and ... Customers and Clients to Buy from You!

By Bentley, Carol A. E

Total Relationship Marketing: Rethinking Marketing Management

By Gummesson, Evert

End of Fashion, The: How Marketing Changed the Clothing Business Forever

By Agins, Teri

Fashion Brands: Branding Style from Armani to Zara

By Tungate, Mark

Marketing Strategy: How to Prepare it - How to Implement it (CIM Student Workbook S.: Diploma)

By Fifield, Paul

The "Billboard" Guide to Music Publicity: Techniques and Tools of the Professional Publicist for Musicians, Managers, Publicists, Promoters, Record Companies

By PETTIGREW, Jim

Colour in Art and Advertising (Wonderful World of Colour S.)

By Morgan, Sally, Adrian, Morris, Richard

Copywriting: Successful Writing for Design, Advertising and Marketing

By Mark Shaw