Advertising

Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)

By Upshaw, Lynn B.

Making Customer Satisfaction Happen

By McNealy, R.M.

Managing Brand Equity: Capitalizing on the Value of a Brand Name

By Aaker

101 Ways to Get Great Publicity

By Foster, Timothy R.V.

WWW Marketing 3e w/WS: Integrating the Web into Your Marketing Strategy

By Sterne, Jim

Principles of Marketing (Principles of Management)

By Randall, Geoffrey

Greatest Sales Stories Ever Told: From the World's Best Salespeople

By Shook, Robert L.

Advertising Principles: Choice, Challenge, Change

By Vanden Bergh, Bruce G, Katz, Helen E.

Basic Marketing with Reply Card and Student CD Rom Pack - Not Available Individually - Use5617935

By Perreault

Marketing: Principles and Perspectives w/Powerweb, 4/e (Paperback) (McGraw-Hill/Irwin Series in Marketing)

By Bearden, WILLIAM, Ingram, Thomas, LaForge, Raymond

Marketing Briefs: A Revision and Study Guide

By Dibb, Sally, Simkin, Lyndon

Industrial Advertising and Publicity

By Hart, Norman A.

The Advertising Budget: Advertiser's Guide to Budget Determination

By Broadbent, Simon, Insitute of Practitioners in Advertising

FBA Product Research 101: A First-Time FBA Sellers Guide to Understanding Product Research Behind Amazon’s Most Profitable Products: 2 (Fulfillment by Amazon Business)

By Mikhail, Red

The Name of the Beast

By Neil Taylor

Optimal Database Marketing: Strategy, Development, and Data Mining

By Drozdenko, Ronald G., Drake, Perry D.

Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results

By Mitchell, Jack

Marketing Plans

By Malcolm McDonald

Sold Separately: Children and Parents in Consumer Culture (Communications, Media, and Culture)

By Seiter, Ellen

Prologue to Population Geography (Foundations of Economic Geography)

By Zelinsky, Wilbur

Brand Gap, The: Revised Edition (Aiga Design Press)

By Neumeier, Marty

The Attention Merchants: The Epic Struggle to Get Inside Our Heads

By Wu, Tim

The Advertising Agency Business (MARKETING/SALES/ADV & PROMO)

By Hameroff, Eugene J.

Globalization of Consumer Markets: Structures and Strategies

By Kaynak, Erdener, Hassan, Salah

Strategic Advertising Management

By Percy, Larry, Rossiter, John, Elliott, Richard

Advertising Now. Online

By Wiedemann, Julius

Marketing Plans: How to Prepare Them, How to Use Them

By McDonald, Malcolm

The New Marketing

By McDonald, Malcolm

Get Clients Now!: 28-day Marketing Program for Professionals and Consultants

By Hayden, C. J

Working with Computer Type: Logotypes, Stationery Systems, Visual Identity Bk.2

By Carter, Rob