Advertising

The Hidden Persuaders

By Vance Oakley Packard

The First Casualty: The War Correspondent as Hero and Propagandist from the Crimea to Kosovo

By Knightley, Phillip

Hollywood Hoopla: Creating Stars and Selling Movies in the Golden Age of Hollywood

By Sennett, Robert S.

Advertising (Influence and Persuasion)

By Clive Gifford

The Complete Guide to Accelerating Sales Force Performance: How to Get More Sales from Your Sales Force

By Zoltners

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

By Moore, Geoffrey A.

Advertising Photography

By Salomon, Allyn

How To Get to the Top of Google: The Plain English Guide to SEO (Including Penguin, Panda and EMD updates)

By Kitchen, Mr Tim

Purple Cow: Transform Your Business by Being Remarkable

By Godin, Seth

Building the Successful Theater Company: Second Edition

By Lisa Mulcahy

How to Write Sales Letters That Sell

By Bird, Drayton

Major Account Sales Strategy (MARKETING/SALES/ADV & PROMO)

By Rackham, Neil

Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century

By AITCHISON, Jim

Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback))

By Ahmed, Pervaiz K.

50s Fashion (Icons Series)

By Laura Schooling

KM7 Design Agent

By Mai, Klaus, Flanigan, Louis, Klanten, Robert

Marketing Plans (Professional Development S.)

By McDonald, Malcolm

Contemporary Advertising

By Bovee, Courtland L., Arens, William F.

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

By Vitale

Designing Brand Identity: An Essential Guide for the Whole Branding Team

By Wheeler, Alina

There's Money Where Your Mouth Is: The Insider's Guide to a Career in Voice-overs

By Elaine A. Clark

Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title

By Crouch, Sunny, Housden, Matthew

Marketing Communications

By John Egan

Advertising and Promotions: An Integrated Brand Approach, International Edition

By Semenik, Richard, O'Guinn, Thomas, Kaufmann, Hans, Allen, Chris

Guerrilla Advertising 2: More Unconventional Brand Communication

By Lucas, Gavin

Consumer Behavior: Global Edition

By Solomon, Michael

Integrated Advertising, Promotion and Marketing Communications Global Edition

By Clow, Kenneth, Baack, Donald

Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

By Shimp, Terence, Andrews, J. Craig

Lovemarks: The Future Beyond Brands

By Roberts, Kevin

The Golden Age of Advertising: The 60s