Advertising

Why She Buys: The New Strategy for Reaching the World's Most Powerful Consumers

By Bridget Brennan

Rewind: Forty Years of Design and Advertising

By British Design Art Direction, Bullmore, Jeremy, Fletcher, Alan

The Economy of Cities (Pelican S.)

By Jacobs, Jane

Chaos Marketing: How to Win in a Turbulent World (McGraw-Hill Marketing for Professionals)

By Nilson, Torsten H.

From Brand Vision to Brand Evaluation: The strategic process of growing and strengthening brands

By de Chernatony, Leslie

Industrial Economics: Issues and Perspectives

By Ferguson, Paul R.

Letterhead and Logo Design 8

By Top Studio Design

Toulouse-Lautrec. The Complete Posters

By Russell Ash

SELLING ON THE NET PAPER

By GORDON LEWIS

Confessions of an Advertising Man

By David Ogilvy

Winning B2B Marketing

By Ryan, Christopher

Social Media Marketing All-in-One For Dummies

By Zimmerman, Jan, Sahlin, Doug

B2B A To Z: Marketing Tools and Strategies That Generate Leads For Business-To-Business Companies

By Blaney, Bill

The End of Advertising as We Know It

By Zyman, Sergio

Strategic Brand Management: A European Perspective

By Keller, Dr Kevin Lane, Aperia, Dr Tony, Georgson, Mats

The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

By Hollis, Nigel

Advertising Attack (Mastering Media)

By Laura Hensley

Strategic Marketing for NonProfit Organizations: United States Edition

By Andreasen, Alan, Kotler, Philip T.

PR Today: The Authoritative Guide to Public Relations

By Trevor Morris, Simon Goldsworthy

Direct Marketing in Practice

By Housden, Matthew

The Marketing Casebook: Cases and Concepts

By Dibb, Sally, Simkin, Lyndon

BRANDS AND BRANDING (The Economist Series)

By Economist Publications, Clifton, Rita, Simmons, John, Ahmad, Sameena

Predatory Marketing: What Everyone in Business Needs to Win Today's Consumer

By Beemer, C.

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

By Doyle, Peter

Principles of Marketing

By Kotler, Philip

Effective Marketing: A Skills and Activity-based Approach (Effective Management)

By Anderson

Visual Merchandising Second edition

By Morgan, Tony

Digital Advertising

By McStay, Andrew John

Brand-driven Innovation: Strategies for Development and Design (Required Reading Range)

By Erik Roscam Abbing

Strategic Brand Management

By Rosenbaum-Elliott, Richard, Percy, Larry, Pervan, Simon