Advertising

Creating Corporate Reputations: Identity, Image, and Performance

By Grahame Dowling (, Australian Graduate School of Management)

Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

By Nicholas Ind

The Future of Men: The Rise of the UEbersexual and What He Means for Marketing Today

By Marian Salzman, Ira Matathia, Ann O'Reilly

Marketing Your Editing & Proofreading Business

By Louise Harnby

Attracting Perfect Customers

By Hall

A Master Class in Brand Planning: The Timeless Works of Stephen King

By Judie Lannon (Marketing Communications and Research), Merry Baskin (Baskin Shark)

Retail's Seismic Shift: How to Shift Faster, Respond Better, and Win Customer Loyalty

By Michael Dart