Advertising

Creating Corporate Reputations: Identity, Image, and Performance

By Grahame Dowling (, Australian Graduate School of Management)

Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

By Nicholas Ind

The Future of Men: The Rise of the UEbersexual and What He Means for Marketing Today

By Marian Salzman, Ira Matathia, Ann O'Reilly

Marketing Your Editing & Proofreading Business

By Louise Harnby

Attracting Perfect Customers

By Hall

A Master Class in Brand Planning: The Timeless Works of Stephen King

By Judie Lannon (Marketing Communications and Research), Merry Baskin (Baskin Shark)

Retail's Seismic Shift: How to Shift Faster, Respond Better, and Win Customer Loyalty

By Michael Dart

The Ultimate Pet Business Plan: How to launch, grow and scale an outrageously profitable, impactful and fun pet business that dominates your local town (Grow Your Pet Business FAST! Series)

By Hodgson, Dominic, Brown, Julia

Ogilvy on Advertising

By David Ogilvy

Welcome to the Creative Age: Bananas, Business and the Death of Marketing

By Mark Earls

Advertising Works: v. 10

By Nick Kendall

Area Advertising Works 5

By D. Tiltman, K. Michel

Building Brand Communities: How Organizations Succeed by Creating Belonging

By Carrie Melissa Jones

Minority Rule: Adventures in the Culture War - the instant Sunday Times bestseller

By Ash Sarkar

The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive...

By Judy Allen

Marketing Complementary Therapy 4

By Steven A. Harold

Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide

By John Jantsch

This is Marketing: You Can't Be Seen Until You Learn To See

By Seth Godin

Unleashing the Ideavirus: Stop Marketing at People! Turn Your Ideas Into Epidemics by Helping Your Customers Do the Marketing Thing for You.

By Seth Godin, Malcolm Gladwell

Who Rules the Airwaves?: Broadcasting in Africa

By Article 19

Art of Advertising

By Holme, Bryan

Can't Sell Won't Sell: Advertising, politics and culture wars Why adland has stopped selling and started saving the world

By Steve Harrison

Creative Superpowers: Equip Yourself for the Age of Creativity

By Laura Jordan Bambach, Mark Earls, Daniele Fiandaca, Scott Morrison

The Advertising Handbook

By Sean Brierley (University of East London, UK)

Business to Business Marketing: Relationships, networks and strategies

By Nick Ellis (Senior Lecturer in Critical Marketing at the University of Leicester.)

How to Write a Marketing Plan

By John Westwood

"Daily Telegraph" Guide to Effective Advertising for the Small Business

By Harry Carter

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes

By Perry Marshall, Mike Rhodes, Bryan Todd

Imagination

By Stephen Bayley

Captains of Consciousness: Advertising and the Social Roots of the Consumer Culture

By Stuart Ewen