Advertising

Creating Corporate Reputations: Identity, Image, and Performance

By Grahame Dowling (, Australian Graduate School of Management)

Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

By Nicholas Ind

The Future of Men: The Rise of the UEbersexual and What He Means for Marketing Today

By Marian Salzman, Ira Matathia, Ann O'Reilly

Marketing Your Editing & Proofreading Business

By Louise Harnby

Attracting Perfect Customers

By Hall

A Master Class in Brand Planning: The Timeless Works of Stephen King

By Judie Lannon (Marketing Communications and Research), Merry Baskin (Baskin Shark)

Retail's Seismic Shift: How to Shift Faster, Respond Better, and Win Customer Loyalty

By Michael Dart

The Ultimate Pet Business Plan: How to launch, grow and scale an outrageously profitable, impactful and fun pet business that dominates your local town (Grow Your Pet Business FAST! Series)

By Hodgson, Dominic, Brown, Julia

Ogilvy on Advertising

By David Ogilvy

Welcome to the Creative Age: Bananas, Business and the Death of Marketing

By Mark Earls

Advertising Works: v. 10

By Nick Kendall

Area Advertising Works 5

By D. Tiltman, K. Michel

Building Brand Communities: How Organizations Succeed by Creating Belonging

By Carrie Melissa Jones

Minority Rule: Adventures in the Culture War - the instant Sunday Times bestseller

By Ash Sarkar

The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive...

By Judy Allen