Advertising

Small Business Marketing For Dummies

By Barbara Findlay Schenck

Effective Direct Mail

By John Fraser-Robinson

Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know

By Jeffrey Gitomer

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

By Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, University of Pennsylvania)

Make Easy Money with Google: Using the AdSense Advertising Program

By Eric Giguere

Sales Letters that Sell

By Laura Brill

How to Market a Book: Overperform in a Crowded Market

By Ricardo Fayet

The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations

By James Surowiecki

Advertising as Communication

By Gillian Dyer

Images of Woman: Advertising in Women's Magazines

By Trevor Millum

Ogilvy on Advertising

By David Ogilvy

Gender Advertisements

By erving goffman

The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

By Sut Jhally

MoneyWords: Easy-to-Use Copywriting & Marketing Secrets That Sell Anything to Anyone

By Ray Edwards

The Routledge Companion to Media and Human Rights

By Howard Tumber (City University London, UK), Silvio Waisbord (George Washington University, USA)

Advertising Promotion and Other Aspects of Integrated Marketing Communications

By Terence A. Shimp

IMC, The Next Generation

By Don Schultz, Heidi Schultz

Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships

By Tom Duncan, Sandra E. Moriarty

A Reader in Marketing Communications

By Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz

Marketing Communications: Offline and Online Integration, Engagement and Analytics

By Ze Zook, PR Smith

The Grass is Always Greener Over the Sep

Sweet Memories

By Robert Opie

The Persuaders: The hidden industry that wants to change your mind

By James Garvey

Happiness is....: Best of the Hamlet Moments

Communicating Clearly about Science and Medicine: Making Data Presentations as Simple as Possible ... But No Simpler

By John Clare

Brandsimple: How the Best Brands Keep it Simple and Succeed

By Allen P. Adamson

Brand Aesthetics

By G. Mazzalovo

Marketing to the New Majority: Strategies for a Diverse World

By David Burgos, Ola Mobolade

Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

By D. Sutton

Marketing and the Bottom Line: Marketing and the Bottom Line

By Tim. Ambler