books by subject
Advertising
The Anatomy of Humbug: How to Think Differently About Advertising
Selling For Dummies
Tales From The Marketplace (Chartered Institute of Marketing (Paperback))
BrandChild: Remarkable Insights into the Minds of Today's Global Kids and Their Relationship with Brands
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Agencynomics: Black and White Illustrative Edition / Non Colour Image Version
Inn Signs
The King of Madison Avenue: David Ogilvy and the Making of Modern Advertising
Posters: A Concise History
This Business of Music Marketing & Promotion (This Business of Music: Marketing & Promotion): A Practical Guide to Creating a Completely Intergrated Marketing and E-Marketing Campaign
Contagious: How to Build Word of Mouth in the Digital Age
Advertising Campaign Strategy: A Guide to Marketing Communication Plans
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution
Tested Advertising Methods (Prentice Hall Business Classics)
Superbrands 2008/09 (Superbrands: An Insight into Some of Britain's Strongest Brands)
Superbrands: An Insight Into Some of Britain's Strongest Brands 2007 / 2008
The Wisdom of Bees: What the Hive Can Teach Business about Leadership, Efficiency, and Growth
International Purchasing and Management
Research Handbook on Luxury Branding (Research Handbooks in Business and Management series)
When In Doubt Be Nice: Lessons From a Lifetime in Business
Serving Internal and External Customers
Network Marketing For Dummies
Alchemy: The Surprising Power of Ideas That Don't Make Sense
The Advertising Concept Book: Think Now, Design Later
How to Think Like Steve Jobs
Electronic Commerce
Building Better Brands: A Comprehensive Guide to Brand Strategy and Identity Development
The Tipping Point: How Little Things Can Make a Big Difference
Advances in Advertising Research (Vol. VII): Bridging the Gap between Advertising Academia and Practice: 7 (European Advertising Academy)
