Advertising

A Bit of Singing and Dancing.

By Hill, Susan, Susan.

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

By Newell, Frederick

Brutal Simplicity of Thought: How It Changed the World

By Saatchi, Lord

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

By Vincent, Laurence

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

By Bridger, Darren, Lewis, David

Marketing High Technology

By Davidow, William H.

Cult Heroes

By Sudjic, Deyan

The 22 Immutable Laws Of Marketing

By Ries, Al, Trout, Jack

Why Do Smart People Make Such Stupid Mistakes: A Practical Negotiation Guide to More Profitable Client Relationships for Marketing and Communication ... Teams and Professional Service People

By Merrington, Chris

Brain Sell

By Buzan, Tony, Israel, Richard

The Wisdom of Crowds

By Surowiecki, James

Uncommon Practice: People Who Deliver a Great Brand Experience

By Smith, Mr Shaun, Milligan, Mr Andy

Decoded: The Science Behind Why We Buy

By Barden, Phil

Brand Spirit: How Cause Related Marketing Builds Brands

By Pringle, Hamish, Thompson, Marjorie

The Mental World of Brands: Mind, Memory and Brand Success

By Franzen, Giep, Bouwman, Margot, Rose, Ruth

After Image: Mind-Altering Marketing

By Grant, John

Culting Of Brands, The

By Atkin, Douglas

How Brands Become Icons: The Principles of Cultural Branding

By Holt, D. B.

"Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound "

By Lindstrom, Martin

Advertising: New Techniques for Visual Seduction

By Uwe Stoklossa, Thomas Rempen

The Fundamentals of Creative Advertising

By Ken Burtenshaw, Nik Mahon, Caroline Barfoot

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

By Plummer, Joe, Hall, Taddy, Barocci, Robert, Rappaport, Stephen D.

Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

By Tanaka, Keiko

Living Up to the Ads: Gender Fictions of the 1920s (New Americanists)

By Davis, Simone Weil

Web Marketing All-in-One For Dummies (For Dummies Series)

By Arnold, John, Becker, Michael, Dickinson, Marty, Lurie, Ian, Marsten, Elizabeth

Open Minds

By Andy Law

Writing Copy for the Web in a week (IAW)

By Nigel Temple

Public Relations (Influence and Persuasion)

By Moi Ali

4D Branding: Cracking the Corporate Code of the Network Economy

By Gad, Thomas

Advertising (Made Simple Books)

By Jefkins, Frank William