books by subject
Advertising

A Bit of Singing And Dancing: Halloran's Child; Mr Proudham And Mr Sleight; in the Conservatory; How Soon Can I Leave; the Custodian; a Bit of Singing ... Within Him; Red And Green Beads; Ossie

Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing

Brutal Simplicity of Thought: How It Changed the World

Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty

Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy

Marketing High Technology

Cult Heroes

The 22 Immutable Laws Of Marketing

Why Do Smart People Make Such Stupid Mistakes: A Practical Negotiation Guide to More Profitable Client Relationships for Marketing and Communication ... Teams and Professional Service People

Brain Sell

The Wisdom of Crowds

Uncommon Practice: People Who Deliver a Great Brand Experience

Decoded: The Science Behind Why We Buy

Brand Spirit: How Cause Related Marketing Builds Brands

The Mental World of Brands: Mind, Memory and Brand Success

After Image: Mind-Altering Marketing

Culting Of Brands, The

How Brands Become Icons: The Principles of Cultural Branding

"Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound "

Advertising: New Techniques for Visual Seduction

The Fundamentals of Creative Advertising

The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation

Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan

Living Up to the Ads: Gender Fictions of the 1920s (New Americanists)

Web Marketing All-in-One For Dummies (For Dummies Series)

Open Minds

Writing Copy for the Web in a week (IAW)

Public Relations (Influence and Persuasion)

4D Branding: Cracking the Corporate Code of the Network Economy
