books by subject
Advertising
A Bit of Singing And Dancing: Halloran's Child; Mr Proudham And Mr Sleight; in the Conservatory; How Soon Can I Leave; the Custodian; a Bit of Singing ... Within Him; Red And Green Beads; Ossie
Loyalty.com: Customer Relationship Management in the New Era of Internet Marketing
Brutal Simplicity of Thought: How It Changed the World
Brand Real: How Smart Companies Live Their Brand Promise and Inspire Fierce Customer Loyalty
Soul of the New Consumer: Authenticity - What We Buy and Why in the New Economy
Marketing High Technology
Cult Heroes
The 22 Immutable Laws Of Marketing
Why Do Smart People Make Such Stupid Mistakes: A Practical Negotiation Guide to More Profitable Client Relationships for Marketing and Communication ... Teams and Professional Service People
Brain Sell
The Wisdom of Crowds
Uncommon Practice: People Who Deliver a Great Brand Experience
Decoded: The Science Behind Why We Buy
Brand Spirit: How Cause Related Marketing Builds Brands
The Mental World of Brands: Mind, Memory and Brand Success
After Image: Mind-Altering Marketing
Culting Of Brands, The
How Brands Become Icons: The Principles of Cultural Branding
"Brand Sense: Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound "
Advertising: New Techniques for Visual Seduction
The Fundamentals of Creative Advertising
The Online Advertising Playbook: Proven Strategies and Tested Tactics from the Advertising Research Foundation
Advertising Language: A Pragmatic Approach to Advertisements in Britain and Japan
Living Up to the Ads: Gender Fictions of the 1920s (New Americanists)
Web Marketing All-in-One For Dummies (For Dummies Series)
Open Minds
Writing Copy for the Web in a week (IAW)
Public Relations (Influence and Persuasion)
4D Branding: Cracking the Corporate Code of the Network Economy