Advertising

Advertising Principles: Choice, Challenge, Change

By Vanden Bergh, Bruce G, Katz, Helen E.

Marketing Strategy: How to Prepare it - How to Implement it (CIM Student Workbook S.: Diploma)

By Fifield, Paul

The "Billboard" Guide to Music Publicity: Techniques and Tools of the Professional Publicist for Musicians, Managers, Publicists, Promoters, Record Companies

By PETTIGREW, Jim

Colour in Art and Advertising (Wonderful World of Colour S.)

By Morgan, Sally, Adrian, Morris, Richard

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald

A Creator's Guide to Transmedia Storytelling: How to Captivate and Engage Audiences across Multiple Platforms (BUSINESS BOOKS)

By Phillips, Andrea

Working the Crowd: Social Media Marketing for Business

By Eileen Brown

The Brand Gym: A Practical Workout for Boosting Brand and Business

By Taylor, David

Guerrilla Marketing Attack: New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business

By Levinson, Jay Conrad

The Language of Advertising: Written Texts (Intertext)

By Goddard, Angela

Accounting Marketing

By Wilson, Richard M. S., Wilson R. M. S.

Book of Ideas - a journal of creative direction and graphic design - volume 1

By Radim Malinic

Advertising Works: v. 3

By Channon, Charles

The World's Best Known Marketing Secret

By Misner, Ivan R.

Building Brand Identity: A Strategy for Success in a Hostile Marketplace: 1 (New Directions in Business)

By Upshaw, Lynn B.

Making Customer Satisfaction Happen

By McNealy, R.M.

Managing Brand Equity: Capitalizing on the Value of a Brand Name

By Aaker

101 Ways to Get Great Publicity

By Foster, Timothy R.V.

WWW Marketing 3e w/WS: Integrating the Web into Your Marketing Strategy

By Sterne, Jim

Principles of Marketing (Principles of Management)

By Randall, Geoffrey

Greatest Sales Stories Ever Told: From the World's Best Salespeople

By Shook, Robert L.

CAREERS IN MARKETING, ADVERTISING & P. R. 7TH ED

By CAROLINE HIRD

Sold Separately: Children and Parents in Consumer Culture (Communications, Media, and Culture)

By Seiter, Ellen

Prologue to Population Geography (Foundations of Economic Geography)

By Zelinsky, Wilbur

Brand Gap, The: Revised Edition (Aiga Design Press)

By Neumeier, Marty

The Attention Merchants: The Epic Struggle to Get Inside Our Heads

By Wu, Tim

Strategic Marketing Planning (CIM Student S.)

By Gilligan, Colin, Wilson, Richard M.S.

Buyology: How Everything We Believe About Why We Buy Is Wrong

By Martin Lindstrom

Out of the Garden: Toys, TV and Children's Culture in the Age of Marketing

By Kline, Stephen

Marketing Plans

By Malcolm McDonald