Advertising

Brand Aesthetics

By G. Mazzalovo

Marketing to the New Majority: Strategies for a Diverse World

By David Burgos, Ola Mobolade

Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

By D. Sutton

Marketing and the Bottom Line: Marketing and the Bottom Line

By Tim. Ambler

marketing

By armstrong-gary

Marketing Research: Measurement, Method and Application

By Raymond Kent

Free Gift Inside!!: Forget the Customer. Develop Marketease

By Stephen Brown (University of Ulster)

Advertising Management 5ed

By Aaker

Advertising Attack

By Laura Hensley

Hope - How Street Dogs Taught Me the Meaning of Life: Featuring Rodney, McMuffin and King Whacker

By Niall Harbison

Be The Change: A Toolkit for the Activist in You

By Gina Martin

Advertising

By White, Roderick

Guerilla Marketing: Secrets for Making Big Profits from Your Small Business

By Jay Conrad Levinson

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

By Glenn Fisher

No LOGO: No Space, No Choice, No Jobs

By Naomi Klein

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

By John DeVincentis, Neil Rackham

Graphis Poster Annual 2019

By B. Martin Pedersen

The Sales Bible New Ed: The Ultimate Sales Resource

By Jeffrey Gitomer

Principles of Marketing: European Edition

By Kotler, Philip, Armstrong, Gary, Saunders, Prof John, Wong, Prof Veronica

Marketing Communications: A European Perspective

By De Pelsmacker, Prof Patrick, Geuens, Prof Maggie, Van Den Bergh, Joeri

Promotional Culture: Advertising, Ideology and Symbolic Expression

By Andrew Wernick

Strategic International Marketing: An Advanced Perspective

By T C Melewar (Middlesex University, London), Suraksha Gupta

How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising

By Jean-Marie Dru

The Idea Writers: Copywriting in a New Media and Marketing Era

By T. Iezzi, N. n/a

Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience

By Roberto Alvarez del Blanco

Managing Corporate Communication: A Cross-Cultural Approach

By Rossella Gambetti, Stephen Quigley

Online Video Revolution: How to Reinvent and Market Your Business Using Video

By J. Cecil

Consumer Brand Relationships: Meaning, Measuring, Managing

By M. Fetscherin, T. Heilmann

What Chinese Want: Culture, Communism, and China's Modern Consumer

By Tom Doctoroff

Contagious: How to Build Word of Mouth in the Digital Age

By Jonah Berger