books by subject
Advertising
The Real Deal: The Autobiography of Britain's Most Controversial Media Mogul
How to Research Trends: Move Beyond Trendwatching to Kickstart Innovation
Phishing for Phools: The Economics of Manipulation and Deception
We Are All Weird: The Rise of Tribes and the End of Normal
Marketing Mistakes
Contagious: How to Build Word of Mouth in the Digital Age
Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois
Good Business: Your World Needs You
The Tipping Point: How Little Things Can Make a Big Difference
Say It with Presentations, Second Edition, Revised & Expanded
Fashion Brands: Branding Style from Armani to Zara
Design Management: Using Design to Build Brand Value and Corporate Innovation
The End of Advertising as We Know it
The Spin Selling Fieldbook : Practical Tools, Methods, Exercises and Resources
The Icarus Deception: How High Will You Fly?
Amul's India : Based on 50 Years of Amul Advertising by Dacuncha Communication
Marketing Plans: How to Prepare Them, How to Use Them
Facets of Corporate Identity, Communication and Reputation
Making The Most of Your Corporate Brand
Consumer Brand Relationships: Meaning, Measuring, Managing
Brands
The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value
Creative Arts Marketing
Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
What Chinese Want: Culture, Communism, and China's Modern Consumer
Managing Corporate Communication: A Cross-Cultural Approach
The Idea Writers: Copywriting in a New Media and Marketing Era
Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience
Advertising and New Media
