Advertising

A Reader in Marketing Communications

By Philip Kitchen, Patrick de Pelsmacker, Lynne Eagle, Don E. Schultz

Marketing Communications: Offline and Online Integration, Engagement and Analytics

By Ze Zook, PR Smith

NY Ballantine Books Think And Grow Rich

Sweet Memories

By Robert Opie

The Persuaders: The hidden industry that wants to change your mind

By James Garvey

Happiness is....: Best of the Hamlet Moments

Communicating Clearly about Science and Medicine: Making Data Presentations as Simple as Possible ... But No Simpler

By John Clare

Brandsimple: How the Best Brands Keep it Simple and Succeed

By Allen P. Adamson

Brand Aesthetics

By G. Mazzalovo

Marketing to the New Majority: Strategies for a Diverse World

By David Burgos, Ola Mobolade

Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

By D. Sutton

Marketing and the Bottom Line: Marketing and the Bottom Line

By Tim. Ambler

marketing

By armstrong-gary

Marketing Research: Measurement, Method and Application

By Raymond Kent

Free Gift Inside!!: Forget the Customer. Develop Marketease

By Stephen Brown (University of Ulster)

Advertising Management 5ed

By Aaker

Advertising Attack

By Laura Hensley

Hope - How Street Dogs Taught Me the Meaning of Life: Featuring Rodney, McMuffin and King Whacker

By Niall Harbison

Be The Change: A Toolkit for the Activist in You

By Gina Martin

Advertising

By White, Roderick

Guerilla Marketing: Secrets for Making Big Profits from Your Small Business

By Jay Conrad Levinson

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

By Glenn Fisher

No LOGO: No Space, No Choice, No Jobs

By Naomi Klein

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

By John DeVincentis, Neil Rackham

Graphis Poster Annual 2019

By B. Martin Pedersen

Making The Most of Your Corporate Brand

By Nicholas. Ind

Scoring Points: How Tesco Continues to Win Customer Loyalty

By Terry Hunt

Relationship Marketing

By Martin Christopher, Adrian Payne, David Ballantyne

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

By Stuart Crainer (Suntop Media), Des Dearlove (Suntop Media)

Facets of Corporate Identity, Communication and Reputation

By Tc Melewar (Middlesex University London, UK)