books by subject
Advertising
Marketing Research Essentials
The Invisible Computer (MIT Press): Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution
Limitless: Leadership that Endures
Kiss & Sell - Writing for Advertising
Facebook Marketing: The Essential Guide for Businesses & Community Groups: The Essential Guide for Irish Organisations
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
In Defence of Open Society: The Legendary Philanthropist Tackles the Dangers We Must Face for the Survival of Civilisation
Dirty Politics: Deception, Distraction and Democracy
Digital Labour and Karl Marx
Ultimate Guide to Pay Per Click Advertising: Join the Top 3% Capturing Sales from Search Advertising-and Outsmart 97% of the Competition (Ultimate Series)
Coolbrands 2015/2016: An Insight into Some of Britain's Coolest Brands
The Copywriter's Handbook
Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales
Customer Connections: New Strategies for Growth
Doing News Framing Analysis: Empirical and Theoretical Perspectives
Hegarty on Creativity: There are No Rules
Platform: Get Noticed in a Noisy World
The Advertising Concept Book: Think Now, Design Later
Predatory Thinking: A Masterclass in Out-Thinking the Competition
Wordcraft: The Art of Turning Little Words Into Big Business
Creative Mischief
Brand Gap, The: Revised Edition
It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
Marketing Hospitality
Kleppner's Advertising Procedure: United States Edition
Museum Marketing
The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
Sales Letters that Sell
How to Market a Book: Overperform in a Crowded Market
