books by subject
Advertising
Pitching Ideas: Make People Fall in Love with your Ideas
Advertising on the Internet
Financial Management for Technology Start-Ups: A Handbook for Growth
Marketing Research Essentials
The Invisible Computer (MIT Press): Why Good Products Can Fail, the Personal Computer Is So Complex, and Information Appliances Are the Solution
Limitless: Leadership that Endures
Kiss & Sell - Writing for Advertising
Facebook Marketing: The Essential Guide for Businesses & Community Groups: The Essential Guide for Irish Organisations
Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation
In Defence of Open Society: The Legendary Philanthropist Tackles the Dangers We Must Face for the Survival of Civilisation
Dirty Politics: Deception, Distraction and Democracy
Digital Labour and Karl Marx
Ultimate Guide to Pay Per Click Advertising: Join the Top 3% Capturing Sales from Search Advertising-and Outsmart 97% of the Competition (Ultimate Series)
Coolbrands 2015/2016: An Insight into Some of Britain's Coolest Brands
The Copywriter's Handbook
Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales
Customer Connections: New Strategies for Growth
Doing News Framing Analysis: Empirical and Theoretical Perspectives
Hegarty on Creativity: There are No Rules
Platform: Get Noticed in a Noisy World
The Advertising Concept Book: Think Now, Design Later
Predatory Thinking: A Masterclass in Out-Thinking the Competition
Wordcraft: The Art of Turning Little Words Into Big Business
Contagious: Why Things Catch on
Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
Effective Direct Mail
Small Business Marketing For Dummies
Rule Britannia
Creativity in Communications
