books by subject
Advertising
Rule Britannia
Creativity in Communications
Contagious: Why Things Catch on
The Media and Political Process
The Kim Kardashian Principle
Decent Exposure: How to Manage Your Own Publicity and Get it Right
Blue Ocean Strategy: How To Create Uncontested Market Space And Make The Competition Irrelevant
The Big Book of Sales Games
Strategic Marketing
International Marketing
The Tipping Point: How Little Things Can Make a Big Difference
The Seven Keys to Managing Strategic Accounts
Free Your Mind: The new world of manipulation and how to resist it
Coolbrands: An Insight into Some of Britain's Coolest Brands: 2006/07
Strategic Marketing for Nonprofit Organizations
The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands
No Logo
Wordcraft: The Art of Turning Little Words Into Big Business
Ultimate Guide to Pay Per Click Advertising: Join the Top 3% Capturing Sales from Search Advertising-and Outsmart 97% of the Competition (Ultimate Series)
Coolbrands 2015/2016: An Insight into Some of Britain's Coolest Brands
The Copywriter's Handbook
Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales
Customer Connections: New Strategies for Growth
Doing News Framing Analysis: Empirical and Theoretical Perspectives
Hegarty on Creativity: There are No Rules
Platform: Get Noticed in a Noisy World
The Advertising Concept Book: Think Now, Design Later
Predatory Thinking: A Masterclass in Out-Thinking the Competition
Dirty Politics: Deception, Distraction, and Democracy
