Advertising

Visual Merchandising and Display

By Martin M. Pegler

The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-based Business: Design, Build & Maintain a Successful Web-based Business

By Reynolds, Janice

Marketing Moves: A New Approach to Profits, Growth, and Renewal

By Kotler, Philip, Jain, Dipak C., Maesincee, Suvit

Guerrilla Publicity: Hundreds of Sure-fire Tactics... (Guerrilla S.)

By Jay Conrad Levinson, Rick Frishman, Jill Lublin

Emotional Branding: The New Paradigm for Connecting Brands to People

By Gobe, Marc, Zyman, Sergio

Creating the Perfect Design Brief: How to Manage Design for Strategic Advantage

By Phillips, Peter L.

The Invisible Grail: In Search of the True Language of Brands

By Simmons, John

The Big Moo: Stop Trying to be Perfect and Start Being Remarkable

By Godin, Seth

Snap Selling: Speed Up Sales and Win More Business with Today's Frazzled Customers

By Konrath, Jill

All Marketers Are Liars: The Underground Classic That Explains How Marketing Really Works--And Why Authenticity Is the Best Marketing of All

By Godin, Seth

Ultimate Guide to Google AdWords: How to Access 100 Million People in 10 Minutes (IPRO DIST PRODUCT I/I)

By Marshall, Perry

YouTube: The Top 100 Best Ways To Market & Make Money With YouTube (Social Media YouTube Business Online Marketing)

By McCloud, Ace

Marketing Communications: Theory and Applications

By Rossiter, John R., Bellman, Steven

The Glass Wall: Success strategies for women at work – and businesses that mean business

By Unerman, Sue, Jacob, Kathryn

Trust Me, PR Is Dead

By Robert Phillips

Frontiers of Creative Industries: Exploring Structural and Categorical Dynamics (Research in the Sociology of Organizations): 55

By Candace Jones

Expand, Grow, Thrive: 5 Proven Steps to Turn Good Brands into Global Brands through the LASSO Method

By Pete Canalichio

Emotional Appeals in Advertising Banking Services (Emerald Points)

By Emmanuel Mogaji

The Ultimate Book of Business Brands: Insights from the World's Greatest Brands (The Ultimate Series)

By Dearlove, Des, Crainer, Stuart

Emotional Capital: Capturing Hearts and Minds to Create Lasting Business Success (Capstone Paperbacks S.)

By Thomson, Kevin

Films that Sell: Moving Pictures and Advertising (Cultural Histories of Cinema)

By Patrick Vonderau, Bo Florin and Nico De Klerk, Patrick Vonderau, Bo Florin and Nico De Klerk

Advertising

By Yeshin, Tony

Human Resource Management A Critical Text: A Critical Text

By Storey, John

Yes! 50 Secrets from the Science of Persuasion

By Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

From Those Wonderful Folks Who Gave You Pearl Harbor: Front-line Dispatches from the Advertising War

By Della Femina, Jerry

Buyology: How Everything We Believe About Why We Buy is Wrong

By Lindstrom, Martin

Careers in Marketing, Public Relations and Advertising (Kogan Page careers)

By Taylor, Felicity

Visual Merchandising: Window and Indoor Displays for Retail: Window and In-Store Displays for Retail

By Tony Morgan

Twentieth-century Advertising

By Saunders, Dave

Public Relations: An Introduction: An Introduction

By Harrison, Shirley