Advertising

Destination Branding: Creating the unique destination proposition

By Morgan, Nigel, Pritchard, Annette, Pride, Roger

Postmodern Marketing Two: Telling Tales

By Brown, Stephen

Cutting Edge Advertising: How to Create the World's Best Print for Brands in the 21st Century

By AITCHISON, Jim

Major Account Sales Strategy (MARKETING/SALES/ADV & PROMO)

By Rackham, Neil

How to Write Sales Letters That Sell

By Bird, Drayton

Building the Successful Theater Company: Second Edition

By Lisa Mulcahy

Purple Cow: Transform Your Business by Being Remarkable

By Godin, Seth

How To Get to the Top of Google: The Plain English Guide to SEO (Including Penguin, Panda and EMD updates)

By Kitchen, Mr Tim

Advertising Photography

By Salomon, Allyn

Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets (Collins Business Essentials)

By Moore, Geoffrey A.

The Complete Guide to Accelerating Sales Force Performance: How to Get More Sales from Your Sales Force

By Zoltners

Advertising (Influence and Persuasion)

By Clive Gifford

Hollywood Hoopla: Creating Stars and Selling Movies in the Golden Age of Hollywood

By Sennett, Robert S.

The First Casualty: The War Correspondent as Hero and Propagandist from the Crimea to Kosovo

By Knightley, Phillip

The Hidden Persuaders

By Vance Oakley Packard

Reinventing the Brand

By Kapferer, Jean-Noel

End of Marketing as We Know it

By Zyman, Sergio

Positioning: The Battle for Your Mind

By Ries, Al, Trout, Jack

Creative Advertising

By Bernstein, David

Brand Failures: The Truth About the 100 Biggest Branding Mistakes of All Time

By Haig, Matt

The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand

By Schultz, Majken

Experiential Marketing

By Schmitt, Bernd H.

The Choice Factory: 25 behavioural biases that influence what we buy

By Richard Shotton

Copywriting: Successful Writing for Design, Advertising and Marketing

By Mark Shaw

Alchemy: The Magic of Original Thinking in a World of Mind-Numbing Conformity

By Sutherland, Rory

Speciality Shop Retailing: How to Run Your Own Store (National Retail Federation Series)

By Schroeder, Carol L.

Strategic Marketing for NonProfit Organizations: United States Edition

By Andreasen, Alan, Kotler, Philip T.

Advertising Attack (Mastering Media)

By Laura Hensley

The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

By Hollis, Nigel

Strategic Brand Management: A European Perspective

By Keller, Dr Kevin Lane, Aperia, Dr Tony, Georgson, Mats