books by subject
Advertising
The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations
How to Market a Book: Overperform in a Crowded Market
Sales Letters that Sell
Make Easy Money with Google: Using the AdSense Advertising Program
Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising
Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know
Effective Direct Mail
Small Business Marketing For Dummies
Rule Britannia
Creativity in Communications
Contagious: Why Things Catch on
The Media and Political Process
The Kim Kardashian Principle
Decent Exposure: How to Manage Your Own Publicity and Get it Right
No Logo
It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden
Marketing Hospitality
Kleppner's Advertising Procedure: United States Edition
Museum Marketing
Designing Brand Identity: A Complete Guide to Creating, Building, and Maintaining Strong Brands
Dirty Politics: Deception, Distraction, and Democracy
Marketing for the Non-marketing Manager
Marketing Communications: Frameworks, Theories and Applications
Disruption: Overturning Conventions and Shaking Up the Marketplace
The Seven Keys to Managing Strategic Accounts
The Big Book of Sales Games
Strategic Marketing
International Marketing
The Tipping Point: How Little Things Can Make a Big Difference
