Advertising

The Kim Kardashian Principle

By Jeetendr Sehdev

The Media and Political Process

By Eric Louw

Contagious: Why Things Catch on

By Jonah Berger

Creativity in Communications

By Robert A. Adams

Rule Britannia

By Robert Opie

Small Business Marketing For Dummies

By Barbara Findlay Schenck

Effective Direct Mail

By John Fraser-Robinson

Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know

By Jeffrey Gitomer

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

By Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, University of Pennsylvania)

Advertising

By White, Roderick

Marketing to the New Majority: Strategies for a Diverse World

By David Burgos, Ola Mobolade

Globalizing Ideal Beauty: Women, Advertising, and the Power of Marketing

By D. Sutton

Marketing and the Bottom Line: Marketing and the Bottom Line

By Tim. Ambler

marketing

By armstrong-gary

Marketing Research: Measurement, Method and Application

By Raymond Kent

Free Gift Inside!!: Forget the Customer. Develop Marketease

By Stephen Brown (University of Ulster)

Advertising Management 5ed

By Aaker

Advertising Attack

By Laura Hensley

Hope - How Street Dogs Taught Me the Meaning of Life: Featuring Rodney, McMuffin and King Whacker

By Niall Harbison

Be The Change: A Toolkit for the Activist in You

By Gina Martin

Graphis Poster Annual 2019

By B. Martin Pedersen

Strategic International Marketing: An Advanced Perspective

By T C Melewar (Middlesex University, London), Suraksha Gupta

Promotional Culture: Advertising, Ideology and Symbolic Expression

By Andrew Wernick

Marketing Communications: A European Perspective

By De Pelsmacker, Prof Patrick, Geuens, Prof Maggie, Van Den Bergh, Joeri

Principles of Marketing: European Edition

By Kotler, Philip, Armstrong, Gary, Saunders, Prof John, Wong, Prof Veronica

The Sales Bible New Ed: The Ultimate Sales Resource

By Jeffrey Gitomer

No LOGO: No Space, No Choice, No Jobs

By Naomi Klein

Guerilla Marketing: Secrets for Making Big Profits from Your Small Business

By Jay Conrad Levinson

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

By Glenn Fisher

Brand Aesthetics

By G. Mazzalovo