Advertising

Understanding Business Marketing and Purchasing

By Ford, David, Ford, D.

The 22 Immutable Laws Of Branding

By Ries, Al, Ries, Laura

"Remember those great Volkswagen ads?"

By David Abbott, Alferdo Marcantonio, John O'Driscoll

Business by Referral

By Misner, Ivan R.

Accountable Advertising: Handbook for Managers and Analysts

By Broadbent, Simon

Confessions Of An Advertising Man

By David Ogilvy

Baked in: Creating Products and Businesses That Market Themselves

By Alex Boguski, John Winsor

The Golden Age of Advertising: The 60s

50s Fashion (Icons Series)

By Laura Schooling

KM7 Design Agent

By Mai, Klaus, Flanigan, Louis, Klanten, Robert

Marketing Plans (Professional Development S.)

By McDonald, Malcolm

Contemporary Advertising

By Bovee, Courtland L., Arens, William F.

Hypnotic Writing: How to Seduce and Persuade Customers with Only Your Words

By Vitale

Designing Brand Identity: An Essential Guide for the Whole Branding Team

By Wheeler, Alina

There's Money Where Your Mouth Is: The Insider's Guide to a Career in Voice-overs

By Elaine A. Clark

Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title

By Crouch, Sunny, Housden, Matthew

Internal Marketing: Tools and Concepts for Customer-Focused Management (Chartered Institute of Marketing (Paperback))

By Ahmed, Pervaiz K.

Lovemarks: The Future Beyond Brands

By Roberts, Kevin

Advertising Promotion and Other Aspects of Integrated Marketing Communications, International Edition

By Shimp, Terence, Andrews, J. Craig

Strategic Marketing: In the Customer Driven Organization

By Bradley

Marketing Communications

By John Egan

Integrated Advertising, Promotion and Marketing Communications Global Edition

By Clow, Kenneth, Baack, Donald

Consumer Behavior: Global Edition

By Solomon, Michael

Guerrilla Advertising 2: More Unconventional Brand Communication

By Lucas, Gavin

Advertising and Promotions: An Integrated Brand Approach, International Edition

By Semenik, Richard, O'Guinn, Thomas, Kaufmann, Hans, Allen, Chris

International Marketing Communications (Marketing Series: Student)

By Griffin, Tom

Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition (BUSINESS BOOKS)

By Ries, Al, Trout, Jack

The Want Makers: Inside the World of Advertising

By Clark, Eric

Direct Marketing in Practice

By Housden, Matthew

The Marketing Casebook: Cases and Concepts

By Dibb, Sally, Simkin, Lyndon