Advertising

IMC, The Next Generation

By Don Schultz, Heidi Schultz

Advertising Promotion and Other Aspects of Integrated Marketing Communications

By Terence A. Shimp

The Routledge Companion to Media and Human Rights

By Howard Tumber (City University London, UK), Silvio Waisbord (George Washington University, USA)

MoneyWords: Easy-to-Use Copywriting & Marketing Secrets That Sell Anything to Anyone

By Ray Edwards

The Codes of Advertising: Fetishism and the Political Economy of Meaning in the Consumer Society

By Sut Jhally

Gender Advertisements

By erving goffman

Ogilvy on Advertising

By David Ogilvy

Images of Woman: Advertising in Women's Magazines

By Trevor Millum

Advertising as Communication

By Gillian Dyer

The Wisdom of Crowds: Why the Many Are Smarter Than the Few and How Collective Wisdom Shapes Business, Economies, Societies and Nations

By James Surowiecki

How to Market a Book: Overperform in a Crowded Market

By Ricardo Fayet

Sales Letters that Sell

By Laura Brill

Make Easy Money with Google: Using the AdSense Advertising Program

By Eric Giguere

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

By Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, University of Pennsylvania)

Customer Satisfaction is Worthless, Customer Loyalty is Priceless: How to Make Them Love You, Keep You Coming Back, and Tell Everyone They Know

By Jeffrey Gitomer

Effective Direct Mail

By John Fraser-Robinson

Small Business Marketing For Dummies

By Barbara Findlay Schenck

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

Dirty Politics: Deception, Distraction, and Democracy

By Kathleen Hall Jamieson (Dean, Annenberg School for Communication, Dean, University of Pennsylvania)

Marketing for the Non-marketing Manager

By Colin V. Sowter

Marketing Communications: Frameworks, Theories and Applications

By Chris Fill

Disruption: Overturning Conventions and Shaking Up the Marketplace

By Jean-Marie Dru

No Logo

By Klein, Naomi, Naomi Klein

The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands

By Jean-Noel Kapferer, Vincent Bastien

Strategic Marketing for Nonprofit Organizations

By Philip Kotler, Alan R. Andreasen

Coolbrands: An Insight into Some of Britain's Coolest Brands: 2006/07

By Angela Cooper

Free Your Mind: The new world of manipulation and how to resist it

By Laura Dodsworth, Patrick Fagan

The Seven Keys to Managing Strategic Accounts

By Sallie Sherman, Joseph Sperry, Samuel Reese

Contagious: Why Things Catch on

By Jonah Berger

The Kim Kardashian Principle

By Jeetendr Sehdev