Advertising

BRANDS AND BRANDING (The Economist Series)

By Economist Publications, Clifton, Rita, Simmons, John, Ahmad, Sameena

Predatory Marketing: What Everyone in Business Needs to Win Today's Consumer

By Beemer, C.

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value

By Doyle, Peter

Principles of Marketing

By Kotler, Philip

Effective Marketing: A Skills and Activity-based Approach (Effective Management)

By Anderson

Visual Merchandising Second edition

By Morgan, Tony

Digital Advertising

By McStay, Andrew John

PR Today: The Authoritative Guide to Public Relations

By Trevor Morris, Simon Goldsworthy

Advertising and Consumer Society: A Critical Introduction

By Holm, Nicholas

Marketing Planning for Services

By Payne, Adrian

Essentials of Marketing

By McDaniel, Prof Carl, Hair, Joe, Lamb, Prof C.

Strategic Brand Management: A European Perspective

By Keller, Dr Kevin Lane, Aperia, Dr Tony, Georgson, Mats

Fashion Marketing Communications

By Lea-Greenwood, Gaynor

Strategic Brand Management

By Rosenbaum-Elliott, Richard, Percy, Larry, Pervan, Simon

Exploring Direct and Customer Relationship Marketing

By Evans, Martin, O'Malley, Lisa, Patterson, Maurice

Brand-driven Innovation: Strategies for Development and Design (Required Reading Range)

By Erik Roscam Abbing

Business-To-Business Marketing: A Step-by-Step Guide

By Eardley, Mark, Stewart, Charlie

301 Ways to Use Social Media To Boost Your Marketing (MARKETING/SALES/ADV & PROMO)

By Parker, Catherine

Working with Computer Type: Logotypes, Stationery Systems, Visual Identity Bk.2

By Carter, Rob

We Know What You Want: How They Change Your Mind

By Howard, Martin

Get Clients Now!: 28-day Marketing Program for Professionals and Consultants

By Hayden, C. J

Sales Proposals Kit for Dummies

By Kantin, Bob

The Advertising Agency Business (MARKETING/SALES/ADV & PROMO)

By Hameroff, Eugene J.

The New Marketing

By McDonald, Malcolm

Marketing Plans: How to Prepare Them, How to Use Them

By McDonald, Malcolm

Advertising Now. Online

By Wiedemann, Julius

Strategic Advertising Management

By Percy, Larry, Rossiter, John, Elliott, Richard

Globalization of Consumer Markets: Structures and Strategies

By Kaynak, Erdener, Hassan, Salah

Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions (The Wiley Event Management Series)

By Hoyle, Leonard H.

The International Marketing of Travel and Tourism: A Strategic Approach

By Vellas, Francois, Bécherel, Lionel