Advertising

Can't Buy ME Love: How Advertising Changes the Way We Think and Feel

By Jean Kikbourne

Democracy's Fourth Wave?: Digital Media and the Arab Spring

By Philip N. Howard (Associate Professor of Communication and International Studies, Associate Professor of Communication and International Studies, University of Washington), Muzammil M. Hussain (Ph.D. Candidate, Ph.D. Candidate, Department of Communicat...

Brutal Simplicity of Thought: How It Changed the World

By Lord Saatchi

The Language of Advertising

By Torben Vestergaard (Aalborg University), Kim Schroder (University of Roskilde)

Mission: How the Best in Business Break Through

By Michael Hayman, Nick Giles

Advertising: A Very Short Introduction

By Winston Fletcher (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster)

22 Immutable Laws of Marketing

By Ries, Al, Trout, Jack, Al Ries, Jack Trout

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald, Hugh Wilson

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

By Stuart Crainer (Suntop Media), Des Dearlove (Suntop Media)

Scoring Points: How Tesco Continues to Win Customer Loyalty

By Terry Hunt

Relationship Marketing

By Martin Christopher, Adrian Payne, David Ballantyne

Making The Most of Your Corporate Brand

By Nicholas. Ind

Facets of Corporate Identity, Communication and Reputation

By Tc Melewar (Middlesex University London, UK)

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald

Amul's India : Based on 50 Years of Amul Advertising by Dacuncha Communication

By Santosh Desai, Gujarat Co-operative Milk Marketing Federation Ltd.

The Icarus Deception: How High Will You Fly?

By Seth Godin

The Spin Selling Fieldbook : Practical Tools, Methods, Exercises and Resources

By Rackham, Neil

The End of Advertising as We Know it

By Sergio Zyman, Armin Brott

Design Management: Using Design to Build Brand Value and Corporate Innovation

By Brigitte Borja de Mozota

Fashion Brands: Branding Style from Armani to Zara

By Mark Tungate

Say It with Presentations, Second Edition, Revised & Expanded

By Gene Zelazny

The Tipping Point: How Little Things Can Make a Big Difference

By Malcolm Gladwell

Good Business: Your World Needs You

By Steve Hilton, Giles Gibbons

Damn Good Advice (For People with Talent!): How To Unleash Your Creative Potential by America's Master Communicator, George Lois

By Lois, George

Contagious: How to Build Word of Mouth in the Digital Age

By Jonah Berger

Marketing Mistakes

By Robert F. Hartley

We Are All Weird: The Rise of Tribes and the End of Normal

By Seth Godin

Phishing for Phools: The Economics of Manipulation and Deception

By George A. Akerlof, Robert J. Shiller