Advertising

marketing

By armstrong-gary

Marketing Research: Measurement, Method and Application

By Raymond Kent

Free Gift Inside!!: Forget the Customer. Develop Marketease

By Stephen Brown (University of Ulster)

Advertising Management 5ed

By Aaker

Advertising Attack

By Laura Hensley

Hope - How Street Dogs Taught Me the Meaning of Life: Featuring Rodney, McMuffin and King Whacker

By Niall Harbison

Be The Change: A Toolkit for the Activist in You

By Gina Martin

Advertising

By White, Roderick

Guerilla Marketing: Secrets for Making Big Profits from Your Small Business

By Jay Conrad Levinson

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

By Glenn Fisher

No LOGO: No Space, No Choice, No Jobs

By Naomi Klein

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

By John DeVincentis, Neil Rackham

Graphis Poster Annual 2019

By B. Martin Pedersen

The Sales Bible New Ed: The Ultimate Sales Resource

By Jeffrey Gitomer

Principles of Marketing: European Edition

By Kotler, Philip, Armstrong, Gary, Saunders, Prof John, Wong, Prof Veronica

Marketing Communications: A European Perspective

By De Pelsmacker, Prof Patrick, Geuens, Prof Maggie, Van Den Bergh, Joeri

Promotional Culture: Advertising, Ideology and Symbolic Expression

By Andrew Wernick

Strategic International Marketing: An Advanced Perspective

By T C Melewar (Middlesex University, London), Suraksha Gupta

How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising

By Jean-Marie Dru

The Idea Writers: Copywriting in a New Media and Marketing Era

By T. Iezzi, N. n/a

Personal Brands: Manage Your Life with Talent and Turn it into a Unique Experience

By Roberto Alvarez del Blanco

Managing Corporate Communication: A Cross-Cultural Approach

By Rossella Gambetti, Stephen Quigley

Online Video Revolution: How to Reinvent and Market Your Business Using Video

By J. Cecil

Consumer Brand Relationships: Meaning, Measuring, Managing

By M. Fetscherin, T. Heilmann

What Chinese Want: Culture, Communism, and China's Modern Consumer

By Tom Doctoroff

Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology

By Bernd Schmitt, Glenn Van Zutphen

Creative Arts Marketing

By Liz Hill, Catherine O'Sullivan (Coventry University, UK), Terry O'Sullivan (The Open University, Brian Whitehead (Arts Professional Magazine

The Service Profit Chain: How Leading Companies Link Profit and Growth to Loyalty, Satisfaction, and Value

By Sasser Jr., W. Earl, Schlesinger, Leonard A., Heskett, James L.

Brands

By Marcel Danesi

Advertising and New Media

By Christina Spurgeon (Queensland University of Technology, Australia)