books by subject
Public Relations
Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers
Public Relations
Beyond Spin: The Power of Strategic Corporate Journalism (Jossey-Bass Business & Management)
Who's Got Your Back: the Breakthrough Program to Build Deep, Trusting Relationships That Create Success - and Won't Let You Fail
101 Ways to Get Great Publicity
Corporate Charisma: How to Achieve World-class Recognition by Maximising Your Company's Image, Brands and Culture
Ongoing Crisis Communication: Planning, Managing, and Responding
Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders
Essential Event Planning Kit
The "Billboard" Guide to Music Publicity: Techniques and Tools of the Professional Publicist for Musicians, Managers, Publicists, Promoters, Record Companies
Contracting for Public Services: Output-based Aid and Its Applications
Public Affairs in Practice: A Practical Guide to Lobbying (PR In Practice)
Handbook of Financial Public Relations
Introduction to Public Relations
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
Tackling NHS Jargon: Getting the Message Across
This Is Service Design Thinking
The Handbook of Global Outsourcing and Offshoring
Handbook for Public Relations Writing
12 Steps to Success Through Service
The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers
Successful Event Management in a week (IAW)
Shopping, Seduction and Mr Selfridge
The Theory and Practice of Corporate Communication: A Competing Values Perspective
Humanizing the Web: Change and Social Innovation
Practical Marketing and PR for the Small Business
Appreciative Inquiry
100 Great PR Ideas: From Leading Companies Around the World (100 Great Ideas)
Campaigns that Shook the World: The Evolution of Public Relations
