books by subject
Public Relations
This Is Service Design Thinking
Naked Conversations : How Blogs are Changing the Way Businesses Talk with Customers
Appreciative Inquiry
100 Great PR Ideas: From Leading Companies Around the World (100 Great Ideas)
Campaigns that Shook the World: The Evolution of Public Relations
Practical Marketing and PR for the Small Business
Planned Press and Public Relations
Exploring Public Relations: Global Strategic Communication
The New Influencing Toolkit: Capabilities for Communicating with Influence
The Handbook of Global Outsourcing and Offshoring
Humanizing the Web: Change and Social Innovation
The Theory and Practice of Corporate Communication: A Competing Values Perspective
Shopping, Seduction and Mr Selfridge
Successful Event Management in a week (IAW)
The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers
12 Steps to Success Through Service
Handbook for Public Relations Writing
You Will Meet a Tall, Dark Stranger: Executive Coaching Challenges (INSEAD Business Press)
Proposal Savvy: Creating Successful Proposals for Media Projects
Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
Actions Speak Louder: Management Guide to Corporate Social Responsibility
Obtaining the Views of Health Service Users About Quality of Information
Reward Management: A critical text (Routledge Studies in Employment Relations)
The Caterpillar Factory: Kick Start Your Career in the PR Business
The Management and Practice of Public Relations
CREATIVITY IN PUBLIC RELATIONS (Pr in Practice Series)
E-PR Essential Guide to PR on the Internet: The Essential Guide to Public Relations on the Internet
Do Open: How A Simple Email Newsletter Can Transform Your Business
Museum Branding: How to Create and Maintain Image, Loyalty, and Support
