Public Relations

The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers

By Fenton, WILLIAM, Collett, Pippa

12 Steps to Success Through Service

By Hopson, Barrie, Scally, Mike

Handbook for Public Relations Writing

By Bivins, Thomas H.

You Will Meet a Tall, Dark Stranger: Executive Coaching Challenges (INSEAD Business Press)

By Kets de Vries, Manfred F.R.

Proposal Savvy: Creating Successful Proposals for Media Projects

By Parsigian, Elise K.

Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students

By Kaufman, Ira, Horton, Chris

Actions Speak Louder: Management Guide to Corporate Social Responsibility

By Clutterbuck, David, Dearlove, Liz, Snow, Deborah, Davies, Howard

Obtaining the Views of Health Service Users About Quality of Information

By McIver, Shirley

Promoting Nonprofit Organizations: A Reputation Management Approach

By Ruth Ellen Kinzey (The Kinzey Company, USA)

Approaches to Sustainable Development

By Richard M. Auty, Katrina Brown

CIM Advanced Certificate (Stage 2) Paper 7 Marketing Communications: Study Text

By BPP

THE GROWTH OF THE PUBLIC SECTOR: Theories and International Evidence

By Norman Gemmell

The Reputation Game: The Art of Changing How People See You

By David Waller, Rupert Younger

The Thank You Economy

By Vaynerchuk, Gary

Relationship Marketing

By Helen Peck, Martin Christopher, Moira Clark, Adrian Payne

Competitive Identity: The New Brand Management for Nations, Cities and Regions

By Simon Anholt

The Corporate Brand

By Nicholas Ind

Myths about doing business in China

By Harold Chee, Christopher West

Managing Corporate Communication: A Cross-Cultural Approach

By Rossella Gambetti, Stephen Quigley

Public Relations for the New Europe

By Trevor Morris, Simon Goldsworthy

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement (0)

By Atherton 0, 0 Julie 0

News, Public Relations and Power

By Simon Cottle

Events Management

By Glenn Bowdin, William O'Toole, Johnny Allen, Rob Harris, Ian McDonnell

Personal Styles & Effective Performance

By David W. Merrill, Roger H. Reid

Mission: How the Best in Business Break Through

By Michael Hayman, Nick Giles

Public view: the ICOM handbook of museum public relations

By Corinne Bellow

Digital Transformation: Build Your Organization's Future for the Innovation Age

By Lindsay Herbert (Author)

Clients for Life: How Great Professionals Develop Breakthrough Relationships

By Jagdish Sheth, Andrew Carl Sobel

Significance: Exploring the Nature of Information, Systems and Technology

By P. Beynon-Davies

Brilliant Networking: What The Best Networkers Know, Say and Do

By D'Souza, Steven, Steven D'Souza