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Public Relations

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The Theory and Practice of Corporate Communication: A Competing Values Perspective

By Belasen, Alan T.

Shopping, Seduction and Mr Selfridge

By Lindy Woodhead

Successful Event Management in a week (IAW)

By Langford-Wood, Naomi, Salter, Brian

The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers

By Fenton, WILLIAM, Collett, Pippa

12 Steps to Success Through Service

By Hopson, Barrie, Scally, Mike

Handbook for Public Relations Writing

By Bivins, Thomas H.

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement (0)

By Atherton 0, 0 Julie 0

Understanding Sports Coaching: The Social, Cultural and Pedagogical Foundations of Coaching Practice

By Tania G. Cassidy, Robyn L. Jones, Paul Potrac

Developing High Performance People: The Art Of Coaching

By Barbara Mink, Keith Owen, Oscar Mink

How to Present Like a Pro: Getting People to See Things Your Way

By Lani Arredondo

The PR Bootcamp: Take Your Business from Invisible to Unstoppable

By Angelica Malin

Handbook of Key Customer Relationship Management

By Ken Burnett

Approaches to Sustainable Development

By Richard M. Auty, Katrina Brown

CIM Advanced Certificate (Stage 2) Paper 7 Marketing Communications: Study Text

By BPP

THE GROWTH OF THE PUBLIC SECTOR: Theories and International Evidence

By Norman Gemmell

The Reputation Game: The Art of Changing How People See You

By David Waller, Rupert Younger

The Thank You Economy

By Vaynerchuk, Gary

Relationship Marketing

By Helen Peck, Martin Christopher, Moira Clark, Adrian Payne

Competitive Identity: The New Brand Management for Nations, Cities and Regions

By Simon Anholt

The Corporate Brand

By Nicholas Ind

Myths about doing business in China

By Harold Chee, Christopher West

Managing Corporate Communication: A Cross-Cultural Approach

By Rossella Gambetti, Stephen Quigley

Public Relations for the New Europe

By Trevor Morris, Simon Goldsworthy

Action Learning and its Applications

By R. Dilworth, Y. Boshyk

"Harvard Business Review" on Customer Relationship Management

By Harvard Business Review

PR Power: Inside Secrets from the World of Spin

By Amanda Barry-Hirst, Sir Richard Branson

Trust Us, We're Experts!: How Industry Manipulates Science and Gambles with Your Future

Brilliant Networking: What The Best Networkers Know, Say and Do

By D'Souza, Steven, Steven D'Souza

Public view: the ICOM handbook of museum public relations

By Corinne Bellow

Corporate Reputation and Competitiveness

By Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper