books by subject
Public Relations

The Theory and Practice of Corporate Communication: A Competing Values Perspective

Shopping, Seduction and Mr Selfridge

Successful Event Management in a week (IAW)

The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers

12 Steps to Success Through Service

Handbook for Public Relations Writing

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement (0)

Understanding Sports Coaching: The Social, Cultural and Pedagogical Foundations of Coaching Practice

Developing High Performance People: The Art Of Coaching

How to Present Like a Pro: Getting People to See Things Your Way

The PR Bootcamp: Take Your Business from Invisible to Unstoppable

Handbook of Key Customer Relationship Management

Approaches to Sustainable Development

CIM Advanced Certificate (Stage 2) Paper 7 Marketing Communications: Study Text

THE GROWTH OF THE PUBLIC SECTOR: Theories and International Evidence

The Reputation Game: The Art of Changing How People See You

The Thank You Economy

Relationship Marketing

Competitive Identity: The New Brand Management for Nations, Cities and Regions

The Corporate Brand

Myths about doing business in China

Managing Corporate Communication: A Cross-Cultural Approach

Public Relations for the New Europe

Action Learning and its Applications

"Harvard Business Review" on Customer Relationship Management

PR Power: Inside Secrets from the World of Spin

Trust Us, We're Experts!: How Industry Manipulates Science and Gambles with Your Future

Brilliant Networking: What The Best Networkers Know, Say and Do

Public view: the ICOM handbook of museum public relations
