books by subject
Public Relations
The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Science, Technology and Global Governance (Science, Technology, and the International Political Economy Series)
Developing Innovation Systems: Mexico in a Global Context (Science, Technology & the IPE)
Company image and reality: A critique of corporate communications
How to Win Customers and Keep Them for Life
The Expressive Organization: Linking Identity, Reputation, and the Corporate Brand
Interpreters for Nigeria
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases & Viral Marketing to Reach Buyers Directly
Richard Asher Talking Sense
Logo and Letterhead (Design Library)
Exploring Virtuality Within and Beyond Organizations: Social, Global and Local Dimensions (Technology, Work and Globalization)
Brilliant Networking: What the best networkers know, say and do
Practical Public Relations
Prologue to Population Geography (Foundations of Economic Geography)
Public Relations
Beyond Spin: The Power of Strategic Corporate Journalism (Jossey-Bass Business & Management)
Who's Got Your Back: the Breakthrough Program to Build Deep, Trusting Relationships That Create Success - and Won't Let You Fail
101 Ways to Get Great Publicity
Corporate Charisma: How to Achieve World-class Recognition by Maximising Your Company's Image, Brands and Culture
Ongoing Crisis Communication: Planning, Managing, and Responding
Corporate Diplomacy: Building Reputations and Relationships with External Stakeholders
Essential Event Planning Kit
The "Billboard" Guide to Music Publicity: Techniques and Tools of the Professional Publicist for Musicians, Managers, Publicists, Promoters, Record Companies
Contracting for Public Services: Output-based Aid and Its Applications
Public Affairs in Practice: A Practical Guide to Lobbying (PR In Practice)
Handbook of Financial Public Relations
Introduction to Public Relations
Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies
