books by subject
Public Relations

Knowledge Unplugged: The McKinsey Global Survey of Knowledge Management

Viral Loop

Big Idea

Quality: Total Customer Service

Public Relations

Media Relations

Lunch With The Wild Frontiers: A History of Britpop and Excess in 131/2 Chapters

Event Planning Made Easy

The Vaccination Controversy: The Rise, Reign and Fall of Compulsory Vaccination for Smallpox

Company Investor Relations

Decent Exposure: How to Manage Your Own Publicity and Get it Right

Mad Cows and Mother's Milk: The Perils of Poor Risk Communication

Organizational Design: The Work Levels Approach: The Work Levels Approach

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

Public Relations: Principles and Practice

Public Relations Strategy

Corporate Coach: How to Build a Team of Loyal Customers and Happy Employees

The Essential Public Manager

Ethics in Marketing and Communications: Towards a Global Perspective

Displaying Competence in Organizations: Discourse Perspectives

Humanistic Management in Practice

Understanding Sports Coaching: The Social, Cultural and Pedagogical Foundations of Coaching Practice

Developing High Performance People: The Art Of Coaching

How to Present Like a Pro: Getting People to See Things Your Way

The PR Bootcamp: Take Your Business from Invisible to Unstoppable

Handbook of Key Customer Relationship Management

Approaches to Sustainable Development

CIM Advanced Certificate (Stage 2) Paper 7 Marketing Communications: Study Text

THE GROWTH OF THE PUBLIC SECTOR: Theories and International Evidence
