Public Relations

Knowledge Unplugged: The McKinsey Global Survey of Knowledge Management

By J. Kluge, W. Stein, T. Licht

Viral Loop

By Adam Penenberg

Big Idea

By Jones Robert

Quality: Total Customer Service

By Lynda King Taylor

Public Relations

By J.Harvey Smith

Media Relations

By Ian Gilchrist

Lunch With The Wild Frontiers: A History of Britpop and Excess in 131/2 Chapters

By Phill Savidge

Event Planning Made Easy

By Paulette Wolf, Jodi Wolf, Donielle Levine

The Vaccination Controversy: The Rise, Reign and Fall of Compulsory Vaccination for Smallpox

By Stanley Williamson

Company Investor Relations

By james derriman

Decent Exposure: How to Manage Your Own Publicity and Get it Right

By Vincent Yearley

Mad Cows and Mother's Milk: The Perils of Poor Risk Communication

By Douglas Powell, William Leiss

Organizational Design: The Work Levels Approach: The Work Levels Approach

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

By Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, University of Pennsylvania)