books by subject
Public Relations
Knowledge Unplugged: The McKinsey Global Survey of Knowledge Management
Viral Loop
Big Idea
Quality: Total Customer Service
Public Relations
Media Relations
Lunch With The Wild Frontiers: A History of Britpop and Excess in 131/2 Chapters
Event Planning Made Easy
The Vaccination Controversy: The Rise, Reign and Fall of Compulsory Vaccination for Smallpox
Company Investor Relations
Decent Exposure: How to Manage Your Own Publicity and Get it Right
Mad Cows and Mother's Milk: The Perils of Poor Risk Communication
Organizational Design: The Work Levels Approach: The Work Levels Approach
Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising
Public Relations: Principles and Practice
Public Relations Strategy
Corporate Coach: How to Build a Team of Loyal Customers and Happy Employees
The Essential Public Manager
Ethics in Marketing and Communications: Towards a Global Perspective
Displaying Competence in Organizations: Discourse Perspectives
Humanistic Management in Practice
Understanding Sports Coaching: The Social, Cultural and Pedagogical Foundations of Coaching Practice
Developing High Performance People: The Art Of Coaching
How to Present Like a Pro: Getting People to See Things Your Way
The PR Bootcamp: Take Your Business from Invisible to Unstoppable
Handbook of Key Customer Relationship Management
Approaches to Sustainable Development
CIM Advanced Certificate (Stage 2) Paper 7 Marketing Communications: Study Text
THE GROWTH OF THE PUBLIC SECTOR: Theories and International Evidence