books by subject
Public Relations
The Thank You Economy
Relationship Marketing
Competitive Identity: The New Brand Management for Nations, Cities and Regions
The Corporate Brand
Myths about doing business in China
Managing Corporate Communication: A Cross-Cultural Approach
Public Relations for the New Europe
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement (0)
News, Public Relations and Power
Events Management
Personal Styles & Effective Performance
Mission: How the Best in Business Break Through
Promoting Nonprofit Organizations: A Reputation Management Approach
Reputation Management: The Key to Successful Public Relations and Corporate Communication
Facets of Corporate Identity, Communication and Reputation
Corporate Reputation and Competitiveness
"Harvard Business Review" on Customer Relationship Management
PR Power: Inside Secrets from the World of Spin
Trust Us, We're Experts!: How Industry Manipulates Science and Gambles with Your Future
Action Learning and its Applications
Good Business: Your World Needs You
Brilliant Networking: What The Best Networkers Know, Say and Do
Public view: the ICOM handbook of museum public relations
Clients for Life: How Great Professionals Develop Breakthrough Relationships
Digital Transformation: Build Your Organization's Future for the Innovation Age
Significance: Exploring the Nature of Information, Systems and Technology
Meet, Greet and Prosper
Creating Corporate Reputations: Identity, Image, and Performance
Successful Public Relations in a Week
