Public Relations

The Thank You Economy

By Vaynerchuk, Gary

Relationship Marketing

By Helen Peck, Martin Christopher, Moira Clark, Adrian Payne

Competitive Identity: The New Brand Management for Nations, Cities and Regions

By Simon Anholt

The Corporate Brand

By Nicholas Ind

Myths about doing business in China

By Harold Chee, Christopher West

Managing Corporate Communication: A Cross-Cultural Approach

By Rossella Gambetti, Stephen Quigley

Public Relations for the New Europe

By Trevor Morris, Simon Goldsworthy

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement (0)

By Atherton 0, 0 Julie 0

News, Public Relations and Power

By Simon Cottle

Events Management

By Glenn Bowdin, William O'Toole, Johnny Allen, Rob Harris, Ian McDonnell

Personal Styles & Effective Performance

By David W. Merrill, Roger H. Reid

Mission: How the Best in Business Break Through

By Michael Hayman, Nick Giles

Promoting Nonprofit Organizations: A Reputation Management Approach

By Ruth Ellen Kinzey (The Kinzey Company, USA)

Reputation Management: The Key to Successful Public Relations and Corporate Communication

By John Doorley (Mindful Reputation), Helio Fred Garcia (New York University, USA)

Facets of Corporate Identity, Communication and Reputation

By Tc Melewar (Middlesex University London, UK)

Corporate Reputation and Competitiveness

By Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper

"Harvard Business Review" on Customer Relationship Management

By Harvard Business Review

PR Power: Inside Secrets from the World of Spin

By Amanda Barry-Hirst, Sir Richard Branson

Trust Us, We're Experts!: How Industry Manipulates Science and Gambles with Your Future

Action Learning and its Applications

By R. Dilworth, Y. Boshyk

Good Business: Your World Needs You

By Steve Hilton, Giles Gibbons

Brilliant Networking: What The Best Networkers Know, Say and Do

By D'Souza, Steven, Steven D'Souza

Public view: the ICOM handbook of museum public relations

By Corinne Bellow