Public Relations

The Executive's Guide to Corporate Events and Business Entertaining: How to Choose and Use Corporate Functions to Increase Brand Awareness, Develop New Business, Nurture Customer Loyalty and Drive...

By Judy Allen

This is Marketing: You Can't Be Seen Until You Learn To See

By Seth Godin

Workplace Bullying: What we know, who is to blame and what can we do?

By Charlotte Rayner, Helge Hoel, CARY COOPER

Exploring Public Relations

By Ralph Tench, Liz Yeomans

Corporate Identity: Making Business Strategy Visible Through Design

By Wally Olins

Collective Bargaining by British Local Authority Employees

By Harold Myer Levinson

Planned Press and Public Relations

By Frank Jefkins, Frank William Jefkins

The Persona Principle: How to Succeed in Business with Image-marketing

By Derek Lee Armstrong, Kam Wai Yu

Planning and Managing Public Relations Campaigns

By Anne Gregory