books by subject
Public Relations
Quality: Total Customer Service
You Will Meet a Tall, Dark Stranger: Executive Coaching Challenges (INSEAD Business Press)
100 Great PR Ideas: From Leading Companies Around the World (100 Great Ideas)
Campaigns that Shook the World: The Evolution of Public Relations
Practical Marketing and PR for the Small Business
Planned Press and Public Relations
Exploring Public Relations: Global Strategic Communication
The New Influencing Toolkit: Capabilities for Communicating with Influence
The Handbook of Global Outsourcing and Offshoring
Humanizing the Web: Change and Social Innovation
The Theory and Practice of Corporate Communication: A Competing Values Perspective
Shopping, Seduction and Mr Selfridge
Successful Event Management in a week (IAW)
The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers
12 Steps to Success Through Service
Handbook for Public Relations Writing
The Management and Practice of Public Relations
Viral Loop
Knowledge Unplugged: The McKinsey Global Survey of Knowledge Management
Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank
Museum Branding: How to Create and Maintain Image, Loyalty, and Support
Do Open: How A Simple Email Newsletter Can Transform Your Business
E-PR Essential Guide to PR on the Internet: The Essential Guide to Public Relations on the Internet
CREATIVITY IN PUBLIC RELATIONS (Pr in Practice Series)
Obtaining the Views of Health Service Users About Quality of Information
Proposal Savvy: Creating Successful Proposals for Media Projects
Digital Marketing: Integrating Strategy and Tactics with Values, A Guidebook for Executives, Managers, and Students
Actions Speak Louder: Management Guide to Corporate Social Responsibility
Guerrilla Publicity: Hundreds of Sure-fire Tactics... (Guerrilla S.)
