books by subject
Public Relations
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement (0)
Public Relations for the New Europe
Managing Corporate Communication: A Cross-Cultural Approach
Myths about doing business in China
The Corporate Brand
Competitive Identity: The New Brand Management for Nations, Cities and Regions
Relationship Marketing
The Thank You Economy
The Reputation Game: The Art of Changing How People See You
THE GROWTH OF THE PUBLIC SECTOR: Theories and International Evidence
CIM Advanced Certificate (Stage 2) Paper 7 Marketing Communications: Study Text
Approaches to Sustainable Development
Company Investor Relations
The Caterpillar Factory: Kick Start Your Career in the PR Business
The Management and Practice of Public Relations
CREATIVITY IN PUBLIC RELATIONS (Pr in Practice Series)
E-PR Essential Guide to PR on the Internet: The Essential Guide to Public Relations on the Internet
Do Open: How A Simple Email Newsletter Can Transform Your Business
Museum Branding: How to Create and Maintain Image, Loyalty, and Support
Marketing and PR: Getting Customers and Keeping Them...without Breaking the Bank
Knowledge Unplugged: The McKinsey Global Survey of Knowledge Management
Viral Loop
Big Idea
Quality: Total Customer Service
Public Relations
Media Relations
Lunch With The Wild Frontiers: A History of Britpop and Excess in 131/2 Chapters
Event Planning Made Easy
The Vaccination Controversy: The Rise, Reign and Fall of Compulsory Vaccination for Smallpox
