Public Relations

Action Learning and its Applications

By R. Dilworth, Y. Boshyk

Trust Us, We're Experts!: How Industry Manipulates Science and Gambles with Your Future

PR Power: Inside Secrets from the World of Spin

By Amanda Barry-Hirst, Sir Richard Branson

"Harvard Business Review" on Customer Relationship Management

By Harvard Business Review

Corporate Reputation and Competitiveness

By Rosa Chun, Rui Da Silva, Gary Davies, Stuart Roper

Facets of Corporate Identity, Communication and Reputation

By Tc Melewar (Middlesex University London, UK)

Reputation Management: The Key to Successful Public Relations and Corporate Communication

By John Doorley (Mindful Reputation), Helio Fred Garcia (New York University, USA)

Promoting Nonprofit Organizations: A Reputation Management Approach

By Ruth Ellen Kinzey (The Kinzey Company, USA)

Mission: How the Best in Business Break Through

By Michael Hayman, Nick Giles

Personal Styles & Effective Performance

By David W. Merrill, Roger H. Reid

Events Management

By Glenn Bowdin, William O'Toole, Johnny Allen, Rob Harris, Ian McDonnell

News, Public Relations and Power

By Simon Cottle

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement (0)

By Atherton 0, 0 Julie 0

Public Relations for the New Europe

By Trevor Morris, Simon Goldsworthy

Managing Corporate Communication: A Cross-Cultural Approach

By Rossella Gambetti, Stephen Quigley

The Vaccination Controversy: The Rise, Reign and Fall of Compulsory Vaccination for Smallpox

By Stanley Williamson

Corporate Coach: How to Build a Team of Loyal Customers and Happy Employees

By James B. Miller

Public Relations Strategy

By Sandra M Oliver, FCIPR PhD (Emeritus Professor (WLBS))

Public Relations: Principles and Practice

By Philip Kitchen (University of Hull)

Packaging the Presidency: A History and Criticism of Presidential Campaign Advertising

By Kathleen Hall Jamieson (Professor and Dean, Annenberg School for Communication, Professor and Dean, University of Pennsylvania)

Organizational Design: The Work Levels Approach: The Work Levels Approach

Mad Cows and Mother's Milk: The Perils of Poor Risk Communication

By Douglas Powell, William Leiss

Decent Exposure: How to Manage Your Own Publicity and Get it Right

By Vincent Yearley

Company Investor Relations

By james derriman

Public Relations

By J.Harvey Smith

Knowledge Unplugged: The McKinsey Global Survey of Knowledge Management

By J. Kluge, W. Stein, T. Licht

Viral Loop

By Adam Penenberg

Big Idea

By Jones Robert

Quality: Total Customer Service

By Lynda King Taylor

Lunch With The Wild Frontiers: A History of Britpop and Excess in 131/2 Chapters

By Phill Savidge