books by subject
Public Relations
Relationship Marketing: Winning and Keeping Customers (CIM Professional Development)
Events Management
Public Relations: Contemporary Issues and Techniques
Travel & Tourism Public Relations: An Introductory Guide for Hospitality Managers
Handbook of Public Relations
Public Relations: A Managerial Perspective
Corporate Global Citizenship: Doing Business in the Public Eye (New Lexington Press Management & Organizational Sciences Series)
The Public Relations Writers Handbook: The Digital Age (Second Edition)
International Public Relations: A Comparative Analysis (Routledge Communication Series)
The corporate personality : an inquiry into the nature of corporate identity
Cases in Public Relations Management
Corporate Personality: An Inquiry Into the Nature of Corporate Identity
12 Steps To Success Through Service
Get Noticed: How To Boost Your Small Business Profile In 30 Days Or Less
The Pocket Guide to Fashion PR
Share This: The Social Media Handbook for PR Professionals
Confronting Mistakes: Lessons from the Aviation Industry when Dealing with Error
The Power of Customer Misbehavior: Drive Growth and Innovation by Learning from Your Customers
Why Marketing to Women Doesn't Work: Using Market Segmentation to Understand Consumer Needs
Managing Online Reputation: How to Protect Your Company on Social Media (Palgrave Pocket Consultants)
Winning Minds: Secrets From the Language of Leadership
South Africas BPO Service Advantage: Becoming Strategic in the Global Marketplace (Technology, Work and Globalization)
The Middleman Economy: How Brokers, Agents, Dealers, and Everyday Matchmakers Create Value and Profit
Return of the Hustle: The Art of Marketing With Music
Post-Truth: Why We Have Reached Peak Bullshit and What We Can Do About It
The Market Research Toolbox: A Concise Guide for Beginners Second Edition
Introducing Public Relations: Theory And Practice
Key Concepts in Public Relations (SAGE Key Concepts series)
Public Relations: Concepts, Practice and Critique
