books by subject
Call Centre Management
The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business
Corporate Reputation, Brand and Communication
Ise Marketing Principles and Best Practice
International Marketing Strategy
Marketing Plans: How to Prepare Them, How to Use Them
Marketing: A Behavioural Analysis
Good Business: Your World Needs You
Traction: How Any Startup Can Achieve Explosive Customer Growth
Direct and Database Marketing: Targeting Interaction Control and Continuity
Marketing Tourism Products: Concepts, Issues, Cases
The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1
Wally Olins on Branding
Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results
Power Selling
Against the Third Way: An Anti-Capitalist Critique
E–Mail Marketing For Dummies
The Maverick Selling Method: Simplifying the Complex Sale
Fashion Brands: Branding Style from Armani to Zara
Fashion Marketing
Strategic Brand Management: United States Edition
It's Not About Size: Bigger Brands for Smaller Businesses
Customer is King: How to Exceed Their Expectations
Do Something Different: Proven Marketing Techniques to Transform Your Business
The Marketing Audit: Translating Marketing Theory into Practice
Flip the Funnel: How to Use Existing Customers to Gain New Ones
Packaging Design: Smith and Milton (Issues in design)
The Spin Selling Fieldbook : Practical Tools, Methods, Exercises and Resources
Marketing in Practice: 2007/08
Strategic Marketing in Practice: 05/06
