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Marketing Planning

By Sally Dibb (Coventry University, UK), Lyndon Simkin (Coventry University

Wave 4: Network Marketing in the 21st Century

By Poe, Richard

Marketing: A Behavioural Analysis

By Peter M. Chisnall

The Spin Selling Fieldbook : Practical Tools, Methods, Exercises and Resources

By Rackham, Neil

Packaging Design: Smith and Milton (Issues in design)

By Milton, Howard

Flip the Funnel: How to Use Existing Customers to Gain New Ones

By Joseph Jaffe

The Marketing Audit: Translating Marketing Theory into Practice

By Malcolm McDonald, John Leppard

Do Something Different: Proven Marketing Techniques to Transform Your Business

By Jurgen Wolff

Customer is King: How to Exceed Their Expectations

By Robert Craven, Sir Richard Branson

It's Not About Size: Bigger Brands for Smaller Businesses

By Paul Dickinson, Sir Richard Branson

Strategic Brand Management: United States Edition

By Kevin Lane Keller

Fashion Marketing

By Tony Hines (Manchester Metropolitan University, UK)

Fashion Brands: Branding Style from Armani to Zara

By Mark Tungate

The Maverick Selling Method: Simplifying the Complex Sale

By Brian Burns

E–Mail Marketing For Dummies

By Arnold, John

Against the Third Way: An Anti-Capitalist Critique

By Alex Callinicos (University of York)

Power Selling

By Jeffrey Weiss, Michael Friedman

Strategic Marketing Planning and Evaluation

By Geoff Lancaster, Lester Massingham

Fundamentals of Marketing

By Kenneth E. Miller

Selling and Sales Management 10th edn

By David Jobber, Geoffrey Lancaster

Management of Marketing

By Paul Reynolds, Geoff Lancaster

CIM Study Text: Marketing Fundamentals

By The CIM

Introduction to Marketing

By Geoff Lancaster, Paul Reynolds

INTRODUCTION TO MARKETING

The Marketing Primer

By Geoff Lancaster, Lester Massingham

Selling and Sales Management

By David Jobber, Geoffrey Lancaster

Marketing Communications: 2003-2004

By Graham Hughes, Chris Fill, Rosemary Phipps, Craig Simmons

Marketing Case Studies: How to Tackle Them - How to Answer Them

By Lester Massingham, Geoff Lancaster

Marketing

By Paul Reynolds, Geoff Lancaste

Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)

By Seth Godin