Call Centre Management

It's Not About Size: Bigger Brands for Smaller Businesses

By Paul Dickinson, Sir Richard Branson

Strategic Brand Management: United States Edition

By Kevin Lane Keller

Fashion Marketing

By Tony Hines (Manchester Metropolitan University, UK)

Fashion Brands: Branding Style from Armani to Zara

By Mark Tungate

The Maverick Selling Method: Simplifying the Complex Sale

By Brian Burns

E–Mail Marketing For Dummies

By Arnold, John

Against the Third Way: An Anti-Capitalist Critique

By Alex Callinicos (University of York)

Power Selling

By Jeffrey Weiss, Michael Friedman

Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results

By Alison Baverstock

Wally Olins on Branding

By Wally Olins

The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1

By Tim Arnold, Guy Tomlinson

Marketing Tourism Products: Concepts, Issues, Cases

By A.V. Seaton (University of Strathclyde), M.M. Bennett (University of Surrey)

Direct and Database Marketing: Targeting Interaction Control and Continuity

By MCCORKELL, Graeme

Traction: How Any Startup Can Achieve Explosive Customer Growth

By Gabriel Weinberg, Justin Mares

Good Business: Your World Needs You

By Steve Hilton, Giles Gibbons

Contagious: How to Build Word of Mouth in the Digital Age

By Jonah Berger

Inside Her Pretty Little Head: Branding and Marketing to Women

By Jane Cunningham, Philippa Roberts

The Tom Peters Seminar: Crazy Times Call for Crazy Organizations

By Tom Peters

The Challenge of Strategic Management

By David O. Faulkner, Gerry Johnson

The Handbook of Brand Management

By David John Arnold

Marketing Mistakes

By Robert F. Hartley

Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)

By Seth Godin

Marketing Pocketbook: 3rd Edition: Marketing Pocketbook: 3rd Edition

By Neil Russell-Jones & Lynne Jones

Selling Professionally

By Rebecca L. Morgan

Mini Cases in Marketing

By Lester Massingham, Geoff Lancaster

Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales

By Jill Harrington

Soar: How the Best Airline Brands Delight Customers and Inspire Employees

By Shashank Nigam

UnMarketing: Stop Marketing. Start Engaging.

By Scott Stratten

Marketing: Concepts and Strategies

By Dibb, Sally, Simkin, Lyndon, Pride, William M., Ferrell, O. C.

Smart Retail: Winning ideas and strategies from the most successful retailers in the world

By Richard Hammond