Call Centre Management

Marketing Environment: 2004-2005

By Marketing Knowledge

CIM Coursebook: Project Management in Marketing

By Parkinson, Lynn, Housden, Matthew, Cox, Elwyn, McKee, Frank

Strategic Market Management

By David A. Aaker

Market-Led Strategic Change: Transforming the Process of Going to Market

By Piercy, Nigel F.

CIM - 7 Marketing Communications: Study Text

By BPP Learning Media

CIM Analysis and Evaluation: Study Text: 2005

By BPP Professional Education

Principles of Marketing

By Brassington, Dr Frances, Pettitt, Dr Stephen, Dr Frances Brassington, Dr Stephen Pettitt

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, Jr., Harper Boyd, John Mullins, Jean-Claude Larreche

Principles of Services Marketing

By Adrian Palmer

Marketing Strategies: A Contemporary Approach

By Ranchhod, Ashok, Gurau, Calin

Strategic Marketing Management: planning, implementation and control

By Wilson, Richard M.S., Gilligan, Colin

Analysis and Evaluation: 2006-2007

By Wendy Lomax

Sustainability Marketing: A Global Perspective

By Frank-Martin Belz, Ken Peattie

Marketing Communications: A Brand Narrative Approach

By Micael Dahlen (Centre for Consumer Marketing), Fredrik Lange (Stockholm University), Terry Smith

Brands

By Marcel Danesi

The Strategy of Distribution Management

By Martin Christopher

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

By David Meerman Scott

The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture

By Erdener Kaynak

Socialnomics: How Social Media Transforms the Way We Live and Do Business

By Erik Qualman

Creative Arts Marketing

By Liz Hill, Catherine O'Sullivan (Coventry University, UK), Terry O'Sullivan (The Open University, Brian Whitehead (Arts Professional Magazine

Contemporary Selling: Building Relationships, Creating Value - 4th edition

By Mark W. Johnston (Rollins College, USA), Greg W. Marshall (Rollins College

Export Marketing for a Small Handicraft Business

By Edward Millard

Selling on Amazon For Dummies

By Deniz Olmez, Joseph Kraynak (Indianapolis, IN)

Marketing

By Paul Baines, Chris Fill, Sara Rosengren

Your Ad Here: The Cool Sell of Guerrilla Marketing

By Michael Serazio

Advertising: A Very Short Introduction

By Winston Fletcher (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster)

Relationship Marketing: A Consumer Experience Approach

By Steve Baron, Tony Conway, Gary Warnaby

Commonsense Direct Marketing

By Drayton Bird

Watertight Marketing: Delivering Long-Term Sales Results

By Bryony Thomas

Services Marketing: Managing the Service Value Chain

By Manfred Bruhn