books by subject
Call Centre Management
Lovemarks: The Future Beyond Brands
CIM Advanced Certificate (Stage 2) Paper 6 Marketing Planning: Study Text
Power Selling
Against the Third Way: An Anti-Capitalist Critique
E–Mail Marketing For Dummies
The Maverick Selling Method: Simplifying the Complex Sale
Fashion Brands: Branding Style from Armani to Zara
Fashion Marketing
Strategic Brand Management: United States Edition
It's Not About Size: Bigger Brands for Smaller Businesses
Customer is King: How to Exceed Their Expectations
Do Something Different: Proven Marketing Techniques to Transform Your Business
The Marketing Audit: Translating Marketing Theory into Practice
Flip the Funnel: How to Use Existing Customers to Gain New Ones
Packaging Design: Smith and Milton (Issues in design)
The Spin Selling Fieldbook : Practical Tools, Methods, Exercises and Resources
Marketing: A Behavioural Analysis
Wave 4: Network Marketing in the 21st Century
Marketing Planning
Strategic Marketing in Practice: 2004-2005
CIM Coursebook: Delivering Customer Value through Marketing
Marketing Plans for Services: A Complete Guide
Essentials of Marketing
CIM - 11 Managing Marketing Performance: Study Text
Marketing Plans: How to Prepare Them, How to Use Them
Ise Marketing Principles and Best Practice
International Marketing Strategy
Corporate Reputation, Brand and Communication
Marketing South African Tourism and Hospitality
