books by subject
Call Centre Management
Contemporary Issues in Marketing and Consumer Behaviour
Managing Marketing: Marketing Success Through Good Management Practice
Marketing Plans: How to Prepare Them, How to Use Them
The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales
Principles and Practice of Marketing
Do Something Different: Proven Marketing Techniques to Transform Your Business
Marketing Mistakes
The Handbook of Brand Management
The Challenge of Strategic Management
The Tom Peters Seminar: Crazy Times Call for Crazy Organizations
Inside Her Pretty Little Head: Branding and Marketing to Women
Contagious: How to Build Word of Mouth in the Digital Age
Good Business: Your World Needs You
Traction: How Any Startup Can Achieve Explosive Customer Growth
Direct and Database Marketing: Targeting Interaction Control and Continuity
Marketing Tourism Products: Concepts, Issues, Cases
The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1
Wally Olins on Branding
Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results
Power Selling
Against the Third Way: An Anti-Capitalist Critique
E–Mail Marketing For Dummies
The Maverick Selling Method: Simplifying the Complex Sale
Fashion Brands: Branding Style from Armani to Zara
Fashion Marketing
Strategic Brand Management: United States Edition
It's Not About Size: Bigger Brands for Smaller Businesses
Customer is King: How to Exceed Their Expectations
Facets of Corporate Identity, Communication and Reputation
