Call Centre Management

Marketing

By G.B. Giles

KISS Guide To Selling

The Future of Competition: Co-Creating Unique Value With Customers

By C. K. Prahalad, Venkat Ramaswamy

Managing Customers as Investments: The Strategic Value of Customers in the Long Run

By Sunil Gupta, Donald Lehmann

The Global Brand

By Nigel Hollis

We First: How Brands and Consumers Use Social Media to Build a Better World

By Mainwaring, Simon

Marketing

By Phillip Kotler, Linden Brown, Stewart Adam, Gary Armstrong

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

By T. Calkins

Retail Work

By Irena Grugulis, OEdul Bozkurt

Marketing Competences and Strategic Flexibility in China

By Y. Wang, R. Li-Hua

Meeting Customer Needs (CMI Open Learning Programme)

By Smith, Ian

Brilliant Selling: What the best salespeople know, do and say

By Cassell, Jeremy, Bird, Tom

The Sponsorship Handbook: Essential Tools, Tips and Techniques for Sponsors and Sponsorship Seekers

By Fenton, WILLIAM, Collett, Pippa

Culting Of Brands, The

By Atkin, Douglas

Zara and her Sisters: The Story of the World’s Largest Clothing Retailer

By Badia, E.

Official Guide to Success (Panther Bks.)

By Hopkins, Tom

Russia in the Nineteenth Century: Autocracy, Reform, and Social Change, 1814-1914 (New Russian History)

By Polunov, A. I. U., Owen, Thomas C., Zakharova, L. G.

Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches

By Hayden, C.J.

Successful Large Account Management: How to Hold on to Your Most Important Customers and Turn Them into Long Term Assets

By Miller Heiman

Successful Marketing in a week, 2nd edn (IAW)

By Davies, Barry, Eric

Critical Dispositions: Evidence and Expertise in Education

By Dimitriadis, Greg

The Secret Pilgrim: John le Carré (Penguin Modern Classics)

By Le Carré, John

Got Your Attention?: How to Create Intrigue and Connect with Anyone (UK PROFESSIONAL BUSINESS Management / Business)

By Sam Horn

Handling Publicity the Right Way (Right Way S.)

By Venables, John

Hooked: How to Build Habit-Forming Products

By Nir Eyal

Omnichannel Retail: How to build winning stores in a digital world

By Mason, Tim, Knights, Miya

How to Master the Art of Selling

By Hopkins, Tom

Our Game: John le Carré (Penguin Modern Classics)

By Carré, John le

Make That Call ! (Creating Success, 69)

By Maitland, Iain

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

By Roberge, Mark