books by subject
Call Centre Management

Understanding Management: Social Science Foundations: The Social Science Foundations

Import/Export: How to Get Started in International Trade

Services Marketing: Text and Cases

The Marketing Book

Marketing Strategy: A Decision-Focused Approach

Marketing: Real People, Real Decisions

Strategic Marketing Decisions In Global Markets

eMarketing eXcellence (Emarketing Essentials)

How to Win Profitable Business

Marketing Fashion - Portfolio

The Sell: The secrets of selling anything to anyone

Free Gift Inside!!: Forget the Customer. Develop Marketease

Successful Selling in a Week

Marketing for Dummies, 4th Edition

Marketing Management and Strategy

The Vampire’s Assistant (Cirque Du Freak)

Call Sign Chaos: Learning to Lead

The Secrets of the World's Top Ten Sales Performers: How to Acquire the Winning Attitudes and Techniques, Whether You're in Sales or Not

Brand Gap, The: Revised Edition

Using the Media

Ten Principles Behind Great Customer Experiences, The

The Anatomy of Liverpool: A History in Ten Matches

Why We Buy: The Science of Shopping

Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)

Successful Large Account Management: How to Hold on to Your Most Important Customers and Turn Them into Long-Term Assets

MKTG

Selling to Win: The Best Book Ever Written on Selling

Selling 101

Smart Retail: How to turn your store into a sales phenomenon
