books by subject
Call Centre Management
Successful Large Account Management: How to Hold on to Your Most Important Customers and Turn Them into Long-Term Assets
MKTG
Selling to Win: The Best Book Ever Written on Selling
Selling 101
Why We Buy: The Science of Shopping
Consumer Behaviour
Smart Retail: How to turn your store into a sales phenomenon
Doing Business in Emerging Markets: Entry and Negotiation Strategies
The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance
Free Gift Inside!!: Forget the Customer. Develop Marketease
Retail Work
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Marketing
We First: How Brands and Consumers Use Social Media to Build a Better World
The Global Brand
Managing Customers as Investments: The Strategic Value of Customers in the Long Run
The Future of Competition: Co-Creating Unique Value With Customers
KISS Guide To Selling
Marketing
Fashion Marketing: Contemporary Issues
Call Sign Chaos: Learning to Lead
The Anatomy of Liverpool: A History in Ten Matches
Ten Principles Behind Great Customer Experiences, The
Using the Media
Brand Gap, The: Revised Edition
The Secrets of the World's Top Ten Sales Performers: How to Acquire the Winning Attitudes and Techniques, Whether You're in Sales or Not
Marketing Management and Strategy
Successful Selling in a Week
Marketing for Dummies, 4th Edition
