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Sales Techniques

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Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)

By Steel, Jon

Develop a Winning Marketing Plan: Match your products to your market, and make your business grow

By Stone, Phil

Managing the Internal Market

By Ian Tilley

The Business Marketing Course: Managing in Complex Networks

By David Ford (University of Bath, UK), Lars-Erik Gadde (Chalmers University of Technology), Hakan Hakansson (University of Uppsala), Ivan Snehota (University of Lugano, Switzerland)

Marketing

By Ian Swift, Andrew Gillespie

The Challenger Sale: Taking Control of the Customer Conversation

By Matthew Dixon, Brent Adamson

Little Red Book of Selling: 12.5 Principles of Sales Greatness

By Jeffrey Gitomer

Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships

By Jeffrey Gitomer

Sales Bible

By Jeffrey Gitomer

The Sales Bible New Ed: The Ultimate Sales Resource

By Jeffrey Gitomer

Services Marketing

By Valarie A. Zeithaml, Mary Jo Bitner

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

By John DeVincentis, Neil Rackham

The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets

By Robert B Miller, Stephen E Heiman, Tad Tuleja

Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

By Jeb Blount, Anthony Iannarino

Twitter Power: How to Dominate Your Market One Tweet at a Time

By Joel Comm, Ken Burge, ANTHONY ROBBINS

Perennial Seller: The Art of Making and Marketing Work that Lasts

By Ryan Holiday

From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue

By Aaron Ross, Jason Lemkin

Predictable Revenue

By Aaron Ross, Marylou Tyler

The Long Tail: How Endless Choice is Creating Unlimited Demand

By Anderson, Chris

The Thank You Economy

By Vaynerchuk, Gary

How to Write and Sell a Book Proposal

By Stella Whitelaw, Spencer Hart

CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work

By Merlin Stone, Bryan Foss

From Bankrupt to $900 a Day Selling Mops. Rising Entrepreneurs How to Mop Up on Cash in Any Economy!

By Vanessa Caroline Simpkins, Miranda Lightstone

Understanding Management: Social Science Foundations: The Social Science Foundations

By Willman, Paul

Brilliant Selling

By Tom Bird, Jeremy Cassell

Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success

By Leonard L. Berry

Market-Led Strategic Change: Transforming the process of going to market (Professional Development S.)

By Piercy, Nigel F.

Lovemarks: The Future Beyond Brands

By Roberts, Kevin

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

By Guidara, Will

Services Marketing: Text and Cases

By Steve Baron, Kim Harris