Sales Techniques

Sales Excellence Pocketbook: Sales Excellence Pocketbook

By Patrick Forsyth

The Handbook of Professional Selling and Sales Negotiation

By Simon Adams

One to One Fieldbook: A Complete Toolkit for Implementing Tool Marketing

By Don Peppers, Martha Rogers, Ph.D

Sales Letters that Sell

By Laura Brill

Soft Sell: The New Art of Persuasion, Self-Empowerment, and Relationships

By Tim Connor

Winning Sales Letters: JFR's Essential Secrets

By John Fraser-Robinson

Foot on the Management Ladder

By Robert Vicar

The Go-Giver: A Little Story About a Powerful Business Idea

By Bob Burg, John David Mann

Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money

By Jeffrey Gitomer

Principles Corporate Communication

By Van Riel

Images of Woman: Advertising in Women's Magazines

By Trevor Millum

Ogilvy on Advertising

By David Ogilvy

Brand Soul: How Cause Related Marketing Builds Brands

By Hamish Pringle, Marjorie Thompson, Ted Turner, Jane Fonda

Marketing

By Baines, Paul, Fill, Chris, Page, Kelly, Paul Baines, Chris Fill, Kelly Page

IMC, The Next Generation

By Don Schultz, Heidi Schultz

Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships

By Tom Duncan, Sandra E. Moriarty

Marketing Planning & Strategy: A Practical Introduction

By John Dawes

International Marketing

By Walsh, L. S.

CIM Study Text: Paper 12, Diploma: Strategic Marketing Management

By The CIM

The Trust Manifesto: What you Need to do to Create a Better Internet

By Damian Bradfield

The World Apple Market

By Andrew D O'Rourke

Brand Resilience: Managing Risk and Recovery in a High-speed World

By Jonathan R. Copulsky

The Decentralized Energy Revolution: Business Strategies for a New Paradigm

By C. Burger, J. Weinmann

Marketing for Dummies, 4th Edition

By Alexander Hiam (University of Massachusetts at Amherst)

Brand Gap, The: Revised Edition

By Marty Neumeier

The Secrets of the World's Top Ten Sales Performers: How to Acquire the Winning Attitudes and Techniques, Whether You're in Sales or Not

By Christine Harvey

The Vampire’s Assistant (Cirque Du Freak)

By Shan, Darren

Marketing Management and Strategy

By Doyle, MR Peter, Stern, Phil

Successful Selling in a Week

By Christine Harvey

Principles and Practice of Marketing, 3rd Ed.

By Jobber, David, David Jobber