Sales Techniques

Fashion Brands: Branding Style from Armani to Zara

By Mark Tungate

Fashion Marketing

By Tony Hines (Manchester Metropolitan University, UK)

Strategic Brand Management: United States Edition

By Kevin Lane Keller

It's Not About Size: Bigger Brands for Smaller Businesses

By Paul Dickinson, Sir Richard Branson

Customer is King: How to Exceed Their Expectations

By Robert Craven, Sir Richard Branson

Do Something Different: Proven Marketing Techniques to Transform Your Business

By Jurgen Wolff

The Marketing Audit: Translating Marketing Theory into Practice

By Malcolm McDonald, John Leppard

Flip the Funnel: How to Use Existing Customers to Gain New Ones

By Joseph Jaffe

Marketing Plans for Services: A Complete Guide

By Adrian Payne, Malcolm McDonald, Pennie Frow

Marketing Planning: 2005-2006

By Karen Beamish, Ruth Ashford

Marketing Fundamentals: 05/06

By Frank Withey, Geoff Lancaster

Marketing Planning: Strategy, Environment and Context

By Blythe, Jim

Global Marketing: Global Edition

By Keegan, Warren J., Green, Mark C.

International Marketing Strategy: 2003-2004

By Steve Carter

Cim Diploma - Paper 9: Integrated Marketing Communications: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Facets of Corporate Identity, Communication and Reputation

By Tc Melewar (Middlesex University London, UK)

CIM Advanced Certificate (Stage 2) Paper 6 Marketing Planning: Study Text

By BPP

CIM - 11 Managing Marketing Performance: Study Text

By BPP Learning Media

Essentials of Marketing

By Frances Brassington, Stephen Pettitt

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

By Holt, Douglas, Cameron

The Spin Selling Fieldbook : Practical Tools, Methods, Exercises and Resources

By Rackham, Neil

Marketing Judo: Building Your Business Using Brains Not Budget

By John Barnes, Richard Richardson

Marketing: A Behavioural Analysis

By Peter M. Chisnall

Wave 4: Network Marketing in the 21st Century

By Poe, Richard

Marketing and General Practice

By Gilligan, Colin, Lowe, Robin

CIM Managing Marketing Performance: Practice and Revision Kit: 2005

By BPP Professional Education

CIM Coursebook: Delivering Customer Value through Marketing

By Donnelly, Ray, Linton, Colin

Strategic Marketing in Practice: 2004-2005

By Ashok Ranchhod

Relationship Marketing: A Consumer Experience Approach

By Steve Baron, Tony Conway, Gary Warnaby

Marketing Planning

By Sally Dibb (Coventry University, UK), Lyndon Simkin (Coventry University