Sales Techniques

The Challenge of Strategic Management

By David O. Faulkner, Gerry Johnson

The Handbook of Brand Management

By David John Arnold

Marketing Communications: 2003-2004

By Graham Hughes, Chris Fill, Rosemary Phipps, Craig Simmons

Making the Sale

By Fifty Lessons

Marketing Pocketbook: 3rd Edition: Marketing Pocketbook: 3rd Edition

By Neil Russell-Jones & Lynne Jones

Welcome to the Creative Age: Bananas, Business and the Death of Marketing

By Mark Earls

Selling Professionally

By Rebecca L. Morgan

Mini Cases in Marketing

By Lester Massingham, Geoff Lancaster

Family Fan Club

By Ure, Jean, Jean Ure

Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales

By Jill Harrington

Soar: How the Best Airline Brands Delight Customers and Inspire Employees

By Shashank Nigam

Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)

By Seth Godin

Driving Loyalty

By Kirk Kazanjian

A Master Class in Brand Planning: The Timeless Works of Stephen King

By Judie Lannon (Marketing Communications and Research), Merry Baskin (Baskin Shark)

UnMarketing: Stop Marketing. Start Engaging.

By Scott Stratten

International Marketing

By Pervez Ghauri, Philip Cateora

Smart Retail: Winning ideas and strategies from the most successful retailers in the world

By Richard Hammond

Marketing: Concepts and Strategies

By Dibb, Sally, Simkin, Lyndon, Pride, William M., Ferrell, O. C.

Essentials of Marketing 4/e

By Lancaster, Geoff, Massingham, Lester

The Informed Student Guide to Marketing

By Tony Proctor (Formerly University of Keele), Philip Kitchen (University of Hull)

Marketing Management (International Edition)

By Kotler, Philip T., Philip T. Kotler

Marketing Management: International Edition

By Kotler, Philip T., Keller, Kevin Lane

Successful Marketing In A Week

By Davies, Barry, Eric

Strategic Marketing Planning and Evaluation

By Geoff Lancaster, Lester Massingham

Marketing

By Paul Reynolds, Geoff Lancaste

Marketing Case Studies: How to Tackle Them - How to Answer Them

By Lester Massingham, Geoff Lancaster

Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

By Nicholas Ind

Strategic Advertising Management

By Percy, Larry, Rossiter, John, Elliott, Richard

The Long Tail

By Anderson, Chris

How to Sell a Service: Guidelines for Effective Selling in a Service Business

By Malcolm McDonald, John Leppard