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Sales Techniques

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Essentials of Marketing 4/e

By Lancaster, Geoff, Massingham, Lester

The Informed Student Guide to Marketing

By Tony Proctor (Formerly University of Keele), Philip Kitchen (University of Hull)

Marketing Management (International Edition)

By Kotler, Philip T., Philip T. Kotler

Marketing Management: International Edition

By Kotler, Philip T., Keller, Kevin Lane

Successful Marketing In A Week

By Davies, Barry, Eric

Strategic Marketing Planning and Evaluation

By Geoff Lancaster, Lester Massingham

Marketing

By Paul Reynolds, Geoff Lancaste

Marketing Case Studies: How to Tackle Them - How to Answer Them

By Lester Massingham, Geoff Lancaster

Marketing Communications: 2003-2004

By Graham Hughes, Chris Fill, Rosemary Phipps, Craig Simmons

Strategic Marketing Management: 2003-2004

By Helen Meek, Richard Meek, John Ensor

Selling and Sales Management

By Lancaster, Geoff, Jobber, David, Lacaster, Geoffrey

Selling and Sales Management

By Jobber, David, Lancaster, Geoffrey

Selling and Sales Management

By David Jobber, Geoffrey Lancaster

The Marketing Primer

By Geoff Lancaster, Lester Massingham

INTRODUCTION TO MARKETING

Introduction to Marketing

By Geoff Lancaster, Paul Reynolds

CIM Study Text: Marketing Fundamentals

By The CIM

Sales Technique and Management

By Lancaster, Geoff, Jobber, David

Management of Marketing

By Paul Reynolds, Geoff Lancaster

Selling and Sales Management 10th edn

By David Jobber, Geoffrey Lancaster

Fundamentals of Marketing

By Kenneth E. Miller

Marketing

By Geoff Lancaster, Paul Reynolds

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

By Vijay Mahajan, Kamini Banga

The Challenge of Strategic Management

By David O. Faulkner, Gerry Johnson

Inside Her Pretty Little Head: Branding and Marketing to Women

By Jane Cunningham, Philippa Roberts

Contagious: How to Build Word of Mouth in the Digital Age

By Jonah Berger

Good Business: Your World Needs You

By Steve Hilton, Giles Gibbons

Traction: How Any Startup Can Achieve Explosive Customer Growth

By Gabriel Weinberg, Justin Mares

Marketing Tourism Products: Concepts, Issues, Cases

By A.V. Seaton (University of Strathclyde), M.M. Bennett (University of Surrey)

Wally Olins on Branding

By Wally Olins