Sales Techniques

Marketing Communications: 2003-2004

By Graham Hughes, Chris Fill, Rosemary Phipps, Craig Simmons

Strategic Marketing Management: 2003-2004

By Helen Meek, Richard Meek, John Ensor

Selling and Sales Management

By Lancaster, Geoff, Jobber, David, Lacaster, Geoffrey

Selling and Sales Management

By Jobber, David, Lancaster, Geoffrey

Selling and Sales Management

By David Jobber, Geoffrey Lancaster

The Marketing Primer

By Geoff Lancaster, Lester Massingham

International Marketing Strategy

By Doole, Isobel, Lowe, Robin

Strategic Marketing in Practice: 2004-2005

By Ashok Ranchhod

CIM Coursebook: Delivering Customer Value through Marketing

By Donnelly, Ray, Linton, Colin

Marketing Plans for Services: A Complete Guide

By Adrian Payne, Malcolm McDonald, Pennie Frow

Essentials of Marketing

By Frances Brassington, Stephen Pettitt

CIM - 11 Managing Marketing Performance: Study Text

By BPP Learning Media

CIM Advanced Certificate (Stage 2) Paper 6 Marketing Planning: Study Text

By BPP

Facets of Corporate Identity, Communication and Reputation

By Tc Melewar (Middlesex University London, UK)

Cim Diploma - Paper 9: Integrated Marketing Communications: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

International Marketing Strategy: 2003-2004

By Steve Carter

Global Marketing: Global Edition

By Keegan, Warren J., Green, Mark C.

Marketing Planning: Strategy, Environment and Context

By Blythe, Jim

Marketing Fundamentals: 05/06

By Frank Withey, Geoff Lancaster

Marketing Planning: 2005-2006

By Karen Beamish, Ruth Ashford

Marketing in Practice: 2007/08

By Tony Curtis

Making The Most of Your Corporate Brand

By Nicholas. Ind

Effective Management for Marketing: 2002-2003

By Mike Worsam

CIM Coursebook 03/04 Integrated Marketing Communications (CIM Workbooks 2003/04 Editions)

By Fill, Chris

Strategic Marketing in Practice: 05/06

By Ashok Ranchhod

Marketing Environment: 2006/07

By Michael Oldroyd

Marketing Finance

By Keith Ward

Relationship Marketing

By Martin Christopher, Adrian Payne, David Ballantyne

Marketing Services: Competing through Quality

By Leonard L. Berry, A. Parasuraman

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

By Stuart Crainer (Suntop Media), Des Dearlove (Suntop Media)