Sales Techniques

Your Ad Here: The Cool Sell of Guerrilla Marketing

By Michael Serazio

Brands

By Marcel Danesi

Marketing Management: Analysis, Planning and Control

By Kotler, Philip

The Marketing Secrets of a Multimillionaire Entrepreneur

By Jonathan Jay

Different: Escaping the Competitive Herd

By Youngme Moon

A Handbook of Sales and Marketing Management

By Len Rogers

Watertight Marketing: Delivering Long-Term Sales Results

By Bryony Thomas

Relationship Marketing: A Consumer Experience Approach

By Steve Baron, Tony Conway, Gary Warnaby

Commonsense Direct Marketing

By Drayton Bird

Advertising: A Very Short Introduction

By Winston Fletcher (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster)

Cim Advanced Certificate - Paper 6: Management Information for Marketing Decisions: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Managing Marketing Performance: 2006-2007

By Roger Palmer, Richard Meek, Lynn K. Parkinson, Helen Meek

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition

By Doyle, Peter

CIM Coursebook 03/04 Integrated Marketing Communications (CIM Workbooks 2003/04 Editions)

By Fill, Chris

Ise Marketing Principles and Best Practice

By K. Hoffman, Michael R. Czinkota

International Marketing Strategy

By Doole, Isobel, Lowe, Robin

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald, Hugh Wilson

Marketing South African Tourism and Hospitality

By Richard George

Marketing and the Bottom Line: Marketing and the Bottom Line

By Tim. Ambler

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

By Stuart Crainer (Suntop Media), Des Dearlove (Suntop Media)

Marketing Services: Competing through Quality

By Leonard L. Berry, A. Parasuraman

Relationship Marketing

By Martin Christopher, Adrian Payne, David Ballantyne

Marketing Finance

By Keith Ward

Marketing Environment: 2006/07

By Michael Oldroyd

Strategic Marketing in Practice: 05/06

By Ashok Ranchhod

Cim Diploma - Paper 9: Integrated Marketing Communications: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Global Marketing: Global Edition

By Keegan, Warren J., Green, Mark C.

International Marketing Strategy: 2003-2004

By Steve Carter

Marketing Planning: Strategy, Environment and Context

By Blythe, Jim

Facets of Corporate Identity, Communication and Reputation

By Tc Melewar (Middlesex University London, UK)