Sales Techniques

Marketing Services: Competing through Quality

By Leonard L. Berry, A. Parasuraman

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

By Stuart Crainer (Suntop Media), Des Dearlove (Suntop Media)

Marketing and the Bottom Line: Marketing and the Bottom Line

By Tim. Ambler

Marketing South African Tourism and Hospitality

By Richard George

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald, Hugh Wilson

International Marketing Strategy

By Doole, Isobel, Lowe, Robin

Ise Marketing Principles and Best Practice

By K. Hoffman, Michael R. Czinkota

Principles of Marketing

By Brassington, Dr Frances, Pettitt, Dr Stephen, Dr Frances Brassington, Dr Stephen Pettitt

Services Marketing: Managing the Service Value Chain

By Manfred Bruhn

Essentials of Services Marketing

By Jochen Wirtz, Patricia Chew, Christopher H Lovelock

Principles and Practice of Marketing

By Jobber, David, D.

Marketing Communications: A Brand Narrative Approach

By Micael Dahlen (Centre for Consumer Marketing), Fredrik Lange (Stockholm University), Terry Smith

Sustainability Marketing: A Global Perspective

By Frank-Martin Belz, Ken Peattie

Analysis and Evaluation: 2006-2007

By Wendy Lomax

Strategic Marketing Management: planning, implementation and control

By Wilson, Richard M.S., Gilligan, Colin

Strategic Marketing: Planning and Control (CIM Student S.)

By Drummond, Graeme, Ensor, John, Ashford, Ruth

Marketing Strategies: A Contemporary Approach

By Ranchhod, Ashok, Gurau, Calin

Principles of Services Marketing

By Adrian Palmer

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, Jr., Harper Boyd, John Mullins, Jean-Claude Larreche

CIM Coursebook: Project Management in Marketing

By Parkinson, Lynn, Housden, Matthew, Cox, Elwyn, McKee, Frank

The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business

By Laurie Young

Global Marketing: An Interactive Approach

By Kate Gillespie, H. David Hennessey, Jean-Pierre Jeannet, Hubert D. Hennessey

Marketing Briefs: A Revision and Study Guide

By Dibb, Sally, Simkin, Lyndon

The Marketing Century: How Marketing Drives Business and Shapes Society

By The CIM, Jeremy Kourdi

Marketing Environment: 2004-2005

By Marketing Knowledge

CIM - 7 Marketing Communications: Study Text

By BPP Learning Media

Strategic Marketing Decisions: 2006-2007

By Isobel Doole, Robin Lowe

CIM Analysis and Evaluation: Study Text: 2005

By BPP Professional Education

The Best Seller! The New Psychology of Selling and Persuading People

By Ron Willingham

Market-Led Strategic Change: Transforming the Process of Going to Market

By Piercy, Nigel F.