books by subject

Sales Techniques

Filter by available

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

By David Meerman Scott

The Strategy of Distribution Management

By Martin Christopher

eBay Business All-in-One Desk Reference for Dummies

By Marsha Collier (Los Angeles, CA, Author)

The Future of Brands: 25 Visions of the Future of Branding

By Rita Clifton, Esther Maughan

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

By Douglas Van Praet

Brand Resilience: Managing Risk and Recovery in a High-Speed World

By Jonathan R. Copulsky

International Transfer Pricing in Asia Pacific: Perspectives on Trade between Australia, New Zealand and China

By J. Li

Italian Banking and Financial Law: Intermediaries and Markets

By D. Siclari

Market-Driven Management: Strategic and Operational Marketing

By Lambin, Jean-Jacques, Schuiling, Isabelle

Market Driven Management: Strategic and Operational Marketing

By Lambin, Professor Jean-Jacques, Chumpitaz, Ruben, Schuiling, Isabelle

Billions: Selling to the New Chinese Consumer

By Tom Doctoroff

Marketing Strategy and Management

By Baker, Michael J.

Next. Now.: Trends for the Future

By Marian Salzman, Ira Matathia

Seven Pillars of Sales Success

By Jonathan Evetts

Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships

By Jeffrey Gitomer

Little Red Book of Selling: 12.5 Principles of Sales Greatness

By Jeffrey Gitomer

The Challenger Sale: Taking Control of the Customer Conversation

By Matthew Dixon, Brent Adamson

Marketing

By Ian Swift, Andrew Gillespie

The Business Marketing Course: Managing in Complex Networks

By David Ford (University of Bath, UK), Lars-Erik Gadde (Chalmers University of Technology), Hakan Hakansson (University of Uppsala), Ivan Snehota (University of Lugano, Switzerland)

Managing the Internal Market

By Ian Tilley

Develop a Winning Marketing Plan: Match your products to your market, and make your business grow

By Stone, Phil

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

By Scott, David Meerman

Global Marketing Management

By Masaaki (Mike) Kotabe, Kristiaan Helsen

Relationship Marketing

By Helen Peck, Martin Christopher, Moira Clark, Adrian Payne

MARKETING COMMUNICATIONS 2ND EDITION: An Integrated Approach

By Smith, Paul

Mastering Fashion Marketing (Palgrave Master Series)

By Jackson, Tim, Shaw, D.

The New Rules of Retail: Competing in the World's Toughest Marketplace

By Robin Lewis, Michael Dart

Ethical Marketing and The New Consumer

By Chris Arnold

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

By Steel, Jon

Strategic International Marketing: An Advanced Perspective

By T C Melewar (Middlesex University, London), Suraksha Gupta