books by subject

Sales Techniques

Creative Arts Marketing

By Elizabeth Hill, Catherine O'Sullivan, Terry O'Sullivan, Terry O' Sullivan, Catherine O' Sullivan (Airedale and Wharfdale College)

Marketing on a Shoestring: Low-cost Tips for Marketing Your Products or Services

By Jeffrey P. Davidson

Marketing Imagination

By Theodore Levitt

Market Segmentation: A Step-by-step Approach to Creating Profitable Market Segments

By Malcolm McDonald, Ian K. Dunbar

The Financial time guide to marketing from advertising to zen (Financial Times Series)

By Ambler, Tim.

Social Marketing and Public Health: Theory and Practice

By Jeff French, Clive Blair-Stevens, Dominic Mcvey, Rowena Merritt

The Oxford Textbook of Marketing

By Keith John Blois

Strategic Marketing: Creating Competitive Advantage

By West, Douglas, Ford, John, Ibrahim, Essam

Efficient Organization: A Governance Approach

By Mikko Ketokivi (Professor of Operations Management and Organization Design, Professor of Operations Management and Organization Design, IE Business School, Madrid), Joseph T. Mahoney (Caterpillar Chair of Business, Caterpillar Chair of Business, Univer...

An Integrative Guide to Consumer Neuroscience

By Sven Braeutigam (MEG Physicist and Senior Researcher, MEG Physicist and Senior Researcher, Department of Psychiatry and Oxford Centre for Human Brain Activity), Peter Kenning (Chair of Marketing, Chair of Marketing, Faculty of Business Administration a...

Fame and Fortune: How Successful Companies Build Winning Reputations

By Charles Fombrun, Cees Van Riel

Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (Trade Version)

By Thomas Nagle, Reed Holden

Conjoint Measurement: Methods and Applications

By Anders Gustafsson, Andreas Hermann, Frank Huber, A. Herrmann (University of Mainz, Germany)

The Strategist's Handbook: Tools, Templates, and Best Practices Across the Strategy Process

By Timothy Galpin (Senior Lecturer and Director Postgraduate Diploma in Strategy and Innovation, Senior Lecturer and Director Postgraduate Diploma in Strategy and Innovation, SAID Business School, University of Oxford)