Sales Techniques

New Economy - New Competition: The Rise of the Consumer?

By D. Asch, B. Wolfe

Asian Brand Strategy: How Asia Builds Strong Brands

By M. Roll

Next. Now.: Trends for the Future

By Marian Salzman, Ira Matathia

Marketing Strategy and Management

By Baker, Michael J.

Billions: Selling to the New Chinese Consumer

By Tom Doctoroff

Market Driven Management: Strategic and Operational Marketing

By Lambin, Professor Jean-Jacques, Chumpitaz, Ruben, Schuiling, Isabelle

Market-Driven Management: Strategic and Operational Marketing

By Lambin, Jean-Jacques, Schuiling, Isabelle

Italian Banking and Financial Law: Intermediaries and Markets

By D. Siclari

International Transfer Pricing in Asia Pacific: Perspectives on Trade between Australia, New Zealand and China

By J. Li

Brand Resilience: Managing Risk and Recovery in a High-Speed World

By Jonathan R. Copulsky

Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing

By Douglas Van Praet

The Future of Brands: 25 Visions of the Future of Branding

By Rita Clifton, Esther Maughan

eBay Business All-in-One Desk Reference for Dummies

By Marsha Collier (Los Angeles, CA, Author)

The Strategy of Distribution Management

By Martin Christopher

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

By David Meerman Scott

The Trans-Oceanic Marketing Channel: A New Tool for Understanding Tropical Africa's Export Agriculture

By Erdener Kaynak

Socialnomics: How Social Media Transforms the Way We Live and Do Business

By Erik Qualman

Creative Arts Marketing

By Liz Hill, Catherine O'Sullivan (Coventry University, UK), Terry O'Sullivan (The Open University, Brian Whitehead (Arts Professional Magazine

Up Your Service

By Ron Kaufman