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Sales Techniques

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Perennial Seller: The Art of Making and Marketing Work that Lasts

By Ryan Holiday

Twitter Power: How to Dominate Your Market One Tweet at a Time

By Joel Comm, Ken Burge, ANTHONY ROBBINS

Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

By Jeb Blount, Anthony Iannarino

The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets

By Robert B Miller, Stephen E Heiman, Tad Tuleja

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

By John DeVincentis, Neil Rackham

Services Marketing

By Valarie A. Zeithaml, Mary Jo Bitner

The Sales Bible New Ed: The Ultimate Sales Resource

By Jeffrey Gitomer

Sales Bible

By Jeffrey Gitomer

Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships

By Jeffrey Gitomer

Little Red Book of Selling: 12.5 Principles of Sales Greatness

By Jeffrey Gitomer

The Challenger Sale: Taking Control of the Customer Conversation

By Matthew Dixon, Brent Adamson

Marketing

By Ian Swift, Andrew Gillespie

The Business Marketing Course: Managing in Complex Networks

By David Ford (University of Bath, UK), Lars-Erik Gadde (Chalmers University of Technology), Hakan Hakansson (University of Uppsala), Ivan Snehota (University of Lugano, Switzerland)

Managing the Internal Market

By Ian Tilley

Develop a Winning Marketing Plan: Match your products to your market, and make your business grow

By Stone, Phil

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

By Scott, David Meerman

Global Marketing Management

By Masaaki (Mike) Kotabe, Kristiaan Helsen

Relationship Marketing

By Helen Peck, Martin Christopher, Moira Clark, Adrian Payne

MARKETING COMMUNICATIONS 2ND EDITION: An Integrated Approach

By Smith, Paul

Seven Pillars of Sales Success

By Jonathan Evetts

Marketing: Principles and Practice

By Adcock, Dennis, Halborg, Al, Ross, Caroline

Marketing Communications: Integrating Offline and Online with Social Media

By PR Smith, Jonathan Taylor

Consumption

By Robert Bocock

Destination Branding: Creating the unique destination proposition

By Morgan, Nigel, Pritchard, Annette, Pride, Roger

Sustainable Tourism

By Hawkins, Rebecca, Middleton, Victor T.C.

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

By Steel, Jon

The New Rules of Retail: Competing in the World's Toughest Marketplace

By Robin Lewis, Michael Dart

Ethical Marketing and The New Consumer

By Chris Arnold

Mastering Fashion Marketing (Palgrave Master Series)

By Jackson, Tim, Shaw, D.