books by subject
Sales Techniques
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
Marketing High Technology Services
Sales Excellence Pocketbook: Sales Excellence Pocketbook
The Handbook of Professional Selling and Sales Negotiation
One to One Fieldbook: A Complete Toolkit for Implementing Tool Marketing
Sales Letters that Sell
Soft Sell: The New Art of Persuasion, Self-Empowerment, and Relationships
Winning Sales Letters: JFR's Essential Secrets
Foot on the Management Ladder
The Go-Giver: A Little Story About a Powerful Business Idea
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money
Principles Corporate Communication
Images of Woman: Advertising in Women's Magazines
Ogilvy on Advertising
Brand Soul: How Cause Related Marketing Builds Brands
Marketing
IMC, The Next Generation
Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships
Marketing Planning & Strategy: A Practical Introduction
International Marketing
CIM Study Text: Paper 12, Diploma: Strategic Marketing Management
The Trust Manifesto: What you Need to do to Create a Better Internet
The World Apple Market
Brand Resilience: Managing Risk and Recovery in a High-speed World
The Decentralized Energy Revolution: Business Strategies for a New Paradigm
The Marketing of Services
Customer Experience: Future Trends and Insights
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)
