Sales Techniques

Why We Buy: The Science of Shopping

By Paco Underhill

Selling 101

By Michael T. McGaulley

Selling to Win: The Best Book Ever Written on Selling

By Richard Denny

MKTG

By Charles Lamb (Texas Christian University), Joe Hair (Louisiana State University), Carl McDaniel (University of Texas, Arlington)

Quality: Total Customer Service

By Lynda King Taylor

Business Market Management: Understanding, Creating and Delivering Value: International Edition

By James C. Anderson, Jr., James A. Narus

Successful Large Account Management: How to Hold on to Your Most Important Customers and Turn Them into Long-Term Assets

By N/A Miller Miller Heiman, Tad Tuleja, Robert B Miller, Stephen E Heiman

Strategic Marketing: In the Customer Driven Organization

By Bradley

Key Account Management: Learning from supplier and customer perspectives (Cim Professional)

By McDonald, Malcolm, Rogers, Beth

Managing Major Accounts: Shaping and Exploiting Your Firm's Intangible Assets

By Chris Steward

Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)

By Payne, Adrian, Christopher, Martin

Marketing Plan: A Pictorial Guide for Managers: A pictorial guide for managers

By Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK), Peter Morris (Illustrator and designer of educational and training material)

Marketing Fashion - Portfolio

By Posner, Harriet

How to Win Profitable Business

By Tom Cannon

eMarketing eXcellence (Emarketing Essentials)

By PR Smith, Dave Chaffey, Smith, PR, Chaffey, Dave

Strategic Marketing Decisions In Global Markets

By Doole, Isobel, Lowe, Robin

Marketing: Real People, Real Decisions

By Solomon, Michael, Marshall, Greg, Stuart, Elnora, Barnes, Bradley, Mitchell, Vincent-Wayne

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, John Mullins

The Marketing Book

By Michael J. Baker

Cim Diploma - Paper 9: Integrated Marketing Communications: Study Text (2002)

By BPP

Services Marketing: Text and Cases

By Steve Baron, Kim Harris

Import/Export: How to Get Started in International Trade

By Carl Nelson

Understanding Management: Social Science Foundations: The Social Science Foundations

By Willman, Paul

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

By Guidara, Will

Lovemarks: The Future Beyond Brands

By Roberts, Kevin

Market-Led Strategic Change: Transforming the process of going to market (Professional Development S.)

By Piercy, Nigel F.

Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success

By Leonard L. Berry

Brilliant Selling

By Tom Bird, Jeremy Cassell

Kellogg on Marketing 2e

By A Tybout

Fundamentals of Marketing

By Paul Baines (Professor of Political Marketing and Associate Dean (Business & Civic Engagement), Professor of Political Marketing and Associate Dean (Business & Civic Engagement), University of Leicester School of Business), Sophie Whitehouse (Teaching...