Sales Techniques

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, John Mullins

The Marketing Book

By Michael J. Baker

Cim Diploma - Paper 9: Integrated Marketing Communications: Study Text (2002)

By BPP

Services Marketing: Text and Cases

By Steve Baron, Kim Harris

Import/Export: How to Get Started in International Trade

By Carl Nelson

Understanding Management: Social Science Foundations: The Social Science Foundations

By Willman, Paul

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

By Guidara, Will

Lovemarks: The Future Beyond Brands

By Roberts, Kevin

Market-Led Strategic Change: Transforming the process of going to market (Professional Development S.)

By Piercy, Nigel F.

Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success

By Leonard L. Berry

Brilliant Selling

By Tom Bird, Jeremy Cassell

Kellogg on Marketing 2e

By A Tybout

Fundamentals of Marketing

By Paul Baines (Professor of Political Marketing and Associate Dean (Business & Civic Engagement), Professor of Political Marketing and Associate Dean (Business & Civic Engagement), University of Leicester School of Business), Sophie Whitehouse (Teaching...

Marketing

By Paul Baines

Contemporary Issues in Marketing and Consumer Behaviour

By Elizabeth Parsons, Pauline Maclaran, Parsons, Elizabeth, Maclaran, Pauline

Managing Marketing: Marketing Success Through Good Management Practice

By Palmer, Roger

Marketing Plans: How to Prepare Them, How to Use Them

By McDonald, Malcolm

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

By Glenn Fisher

Principles and Practice of Marketing

By Jim Blythe

Essentials of Marketing

By Paul Baines (Reader in Marketing and Director, MSc Strategic Marketing, School of Management, Cranfield University), Chris Fill (Director and Founder of Fillassociates, and formerly a Principal Lecturer at the University of Portsmouth), Kelly Page (Lec...

Successful Selling in a Week

By Christine Harvey

International Marketing

By Pervez Ghauri, Philip Cateora

Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)

By Steel, Jon

From Bankrupt to $900 a Day Selling Mops. Rising Entrepreneurs How to Mop Up on Cash in Any Economy!

By Vanessa Caroline Simpkins, Miranda Lightstone

CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work

By Merlin Stone, Bryan Foss

How to Write and Sell a Book Proposal

By Stella Whitelaw, Spencer Hart

The Thank You Economy

By Vaynerchuk, Gary

The Long Tail: How Endless Choice is Creating Unlimited Demand

By Anderson, Chris

Predictable Revenue

By Aaron Ross, Marylou Tyler

From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue

By Aaron Ross, Jason Lemkin