Sales Techniques

Relationship Marketing: A Consumer Experience Approach

By Steve Baron, Tony Conway, Gary Warnaby

Commonsense Direct Marketing

By Drayton Bird

Advertising: A Very Short Introduction

By Winston Fletcher (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster)

Cim Advanced Certificate - Paper 6: Management Information for Marketing Decisions: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Managing Marketing Performance: 2006-2007

By Roger Palmer, Richard Meek, Lynn K. Parkinson, Helen Meek

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition

By Doyle, Peter

Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title

By Crouch, Sunny, Housden, Matthew

Services Marketing: Managing the Service Value Chain

By Manfred Bruhn

Essentials of Services Marketing

By Jochen Wirtz, Patricia Chew, Christopher H Lovelock

Principles and Practice of Marketing

By Jobber, David, D.

Marketing Communications: A Brand Narrative Approach

By Micael Dahlen (Centre for Consumer Marketing), Fredrik Lange (Stockholm University), Terry Smith

Sustainability Marketing: A Global Perspective

By Frank-Martin Belz, Ken Peattie

Analysis and Evaluation: 2006-2007

By Wendy Lomax

Strategic Marketing Management: planning, implementation and control

By Wilson, Richard M.S., Gilligan, Colin

Strategic Marketing: Planning and Control (CIM Student S.)

By Drummond, Graeme, Ensor, John, Ashford, Ruth

Marketing Strategies: A Contemporary Approach

By Ranchhod, Ashok, Gurau, Calin

Principles of Services Marketing

By Adrian Palmer

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, Jr., Harper Boyd, John Mullins, Jean-Claude Larreche

Principles of Marketing

By Brassington, Dr Frances, Pettitt, Dr Stephen, Dr Frances Brassington, Dr Stephen Pettitt

Strategic Marketing Decisions: 2006-2007

By Isobel Doole, Robin Lowe

CIM Analysis and Evaluation: Study Text: 2005

By BPP Professional Education

CIM - 7 Marketing Communications: Study Text

By BPP Learning Media

Market-Led Strategic Change: Transforming the Process of Going to Market

By Piercy, Nigel F.

Strategic Market Management

By David A. Aaker

CIM Coursebook: Project Management in Marketing

By Parkinson, Lynn, Housden, Matthew, Cox, Elwyn, McKee, Frank

Marketing Environment: 2004-2005

By Marketing Knowledge

The Marketing Century: How Marketing Drives Business and Shapes Society

By The CIM, Jeremy Kourdi

Marketing Briefs: A Revision and Study Guide

By Dibb, Sally, Simkin, Lyndon

Global Marketing: An Interactive Approach

By Kate Gillespie, H. David Hennessey, Jean-Pierre Jeannet, Hubert D. Hennessey

The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business

By Laurie Young