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Marketing Planning

By Sally Dibb (Coventry University, UK), Lyndon Simkin (Coventry University

Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands

By Holt, Douglas, Cameron

Marketing and General Practice

By Gilligan, Colin, Lowe, Robin

Wave 4: Network Marketing in the 21st Century

By Poe, Richard

Marketing: A Behavioural Analysis

By Peter M. Chisnall

Marketing Judo: Building Your Business Using Brains Not Budget

By John Barnes, Richard Richardson

The Spin Selling Fieldbook : Practical Tools, Methods, Exercises and Resources

By Rackham, Neil

Packaging Design: Smith and Milton (Issues in design)

By Milton, Howard

Flip the Funnel: How to Use Existing Customers to Gain New Ones

By Joseph Jaffe

The Marketing Audit: Translating Marketing Theory into Practice

By Malcolm McDonald, John Leppard

Do Something Different: Proven Marketing Techniques to Transform Your Business

By Jurgen Wolff

Customer is King: How to Exceed Their Expectations

By Robert Craven, Sir Richard Branson

It's Not About Size: Bigger Brands for Smaller Businesses

By Paul Dickinson, Sir Richard Branson

Strategic Brand Management: United States Edition

By Kevin Lane Keller

Fashion Marketing

By Tony Hines (Manchester Metropolitan University, UK)

Fashion Brands: Branding Style from Armani to Zara

By Mark Tungate

Quest for Loyalty: Creating Value Through Partnership (Harvard Business Review Book Series,)

By Reichheld, Frederick F., Cook, Scott

The Maverick Selling Method: Simplifying the Complex Sale

By Brian Burns

Up Close and Personal?: Customer Relationship Marketing at Work

By Gamble, Paul R, Stone, Merlin, Woodcock, Neil, Foss, Bryan

E–Mail Marketing For Dummies

By Arnold, John

Power Selling

By Jeffrey Weiss, Michael Friedman

Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results

By Alison Baverstock

Wally Olins on Branding

By Wally Olins

The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1

By Tim Arnold, Guy Tomlinson

Marketing Tourism Products: Concepts, Issues, Cases

By A.V. Seaton (University of Strathclyde), M.M. Bennett (University of Surrey)

Direct and Database Marketing: Targeting Interaction Control and Continuity

By MCCORKELL, Graeme

Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion

By Ind, Nicholas

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

By Vijay Mahajan, Kamini Banga

Traction: How Any Startup Can Achieve Explosive Customer Growth

By Gabriel Weinberg, Justin Mares

Good Business: Your World Needs You

By Steve Hilton, Giles Gibbons