Sales Techniques

Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

By Nicholas Ind

Selling and Sales Management

By David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-Fitzhugh

Marketing

By Geoff Lancaster, Paul Reynolds

Fundamentals of Marketing

By Kenneth E. Miller

Selling and Sales Management 10th edn

By David Jobber, Geoffrey Lancaster

Management of Marketing

By Paul Reynolds, Geoff Lancaster

Sales Technique and Management

By Lancaster, Geoff, Jobber, David

CIM Study Text: Marketing Fundamentals

By The CIM

Introduction to Marketing

By Geoff Lancaster, Paul Reynolds

INTRODUCTION TO MARKETING

The Marketing Primer

By Geoff Lancaster, Lester Massingham

Selling and Sales Management

By David Jobber, Geoffrey Lancaster

Selling and Sales Management

By Jobber, David, Lancaster, Geoffrey

Selling and Sales Management

By Lancaster, Geoff, Jobber, David, Lacaster, Geoffrey

Strategic Marketing Management: 2003-2004

By Helen Meek, Richard Meek, John Ensor

Marketing Communications: 2003-2004

By Graham Hughes, Chris Fill, Rosemary Phipps, Craig Simmons

Marketing Case Studies: How to Tackle Them - How to Answer Them

By Lester Massingham, Geoff Lancaster

Marketing

By Paul Reynolds, Geoff Lancaste

Strategic Marketing Planning and Evaluation

By Geoff Lancaster, Lester Massingham

Successful Marketing In A Week

By Davies, Barry, Eric

Marketing Management: International Edition

By Kotler, Philip T., Keller, Kevin Lane

Marketing Management (International Edition)

By Kotler, Philip T., Philip T. Kotler

The Informed Student Guide to Marketing

By Tony Proctor (Formerly University of Keele), Philip Kitchen (University of Hull)

Essentials of Marketing 4/e

By Lancaster, Geoff, Massingham, Lester

Marketing: Concepts and Strategies

By Dibb, Sally, Simkin, Lyndon, Pride, William M., Ferrell, O. C.

Smart Retail: Winning ideas and strategies from the most successful retailers in the world

By Richard Hammond

International Marketing

By Pervez Ghauri, Philip Cateora

UnMarketing: Stop Marketing. Start Engaging.

By Scott Stratten

A Master Class in Brand Planning: The Timeless Works of Stephen King

By Judie Lannon (Marketing Communications and Research), Merry Baskin (Baskin Shark)

Driving Loyalty

By Kirk Kazanjian