Sales Techniques

Marketing

By Paul Reynolds, Geoff Lancaste

Strategic Marketing Planning and Evaluation

By Geoff Lancaster, Lester Massingham

Successful Marketing In A Week

By Davies, Barry, Eric

Marketing Management: International Edition

By Kotler, Philip T., Keller, Kevin Lane

Marketing Management (International Edition)

By Kotler, Philip T., Philip T. Kotler

The Informed Student Guide to Marketing

By Tony Proctor (Formerly University of Keele), Philip Kitchen (University of Hull)

Essentials of Marketing 4/e

By Lancaster, Geoff, Massingham, Lester

Marketing: Concepts and Strategies

By Dibb, Sally, Simkin, Lyndon, Pride, William M., Ferrell, O. C.

Smart Retail: Winning ideas and strategies from the most successful retailers in the world

By Richard Hammond

International Marketing

By Pervez Ghauri, Philip Cateora

UnMarketing: Stop Marketing. Start Engaging.

By Scott Stratten

A Master Class in Brand Planning: The Timeless Works of Stephen King

By Judie Lannon (Marketing Communications and Research), Merry Baskin (Baskin Shark)

Driving Loyalty

By Kirk Kazanjian

Meatball Sundae: How new marketing is transforming the business world (and how to thrive in it)

By Seth Godin

Soar: How the Best Airline Brands Delight Customers and Inspire Employees

By Shashank Nigam

Uncommon Sense: Shift Your Thinking. Take New Action. Boost Your Sales

By Jill Harrington

Family Fan Club

By Ure, Jean, Jean Ure

Mini Cases in Marketing

By Lester Massingham, Geoff Lancaster

Selling Professionally

By Rebecca L. Morgan

Welcome to the Creative Age: Bananas, Business and the Death of Marketing

By Mark Earls

Marketing Pocketbook: 3rd Edition: Marketing Pocketbook: 3rd Edition

By Neil Russell-Jones & Lynne Jones

Making the Sale

By Fifty Lessons