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Strategic Brand Management: United States Edition

By Kevin Lane Keller

Fashion Marketing

By Tony Hines (Manchester Metropolitan University, UK)

Fashion Brands: Branding Style from Armani to Zara

By Mark Tungate

Quest for Loyalty: Creating Value Through Partnership (Harvard Business Review Book Series,)

By Reichheld, Frederick F., Cook, Scott

The Maverick Selling Method: Simplifying the Complex Sale

By Brian Burns

Up Close and Personal?: Customer Relationship Marketing at Work

By Gamble, Paul R, Stone, Merlin, Woodcock, Neil, Foss, Bryan

E–Mail Marketing For Dummies

By Arnold, John

Power Selling

By Jeffrey Weiss, Michael Friedman

Commonsense Marketing for Non-marketers: Straightforward Techniques for Spectacular Results

By Alison Baverstock

Wally Olins on Branding

By Wally Olins

The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success: Volume 1

By Tim Arnold, Guy Tomlinson

Marketing Tourism Products: Concepts, Issues, Cases

By A.V. Seaton (University of Strathclyde), M.M. Bennett (University of Surrey)

Direct and Database Marketing: Targeting Interaction Control and Continuity

By MCCORKELL, Graeme

Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion

By Ind, Nicholas

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

By Vijay Mahajan, Kamini Banga

Traction: How Any Startup Can Achieve Explosive Customer Growth

By Gabriel Weinberg, Justin Mares

Good Business: Your World Needs You

By Steve Hilton, Giles Gibbons

Contagious: How to Build Word of Mouth in the Digital Age

By Jonah Berger

Inside Her Pretty Little Head: Branding and Marketing to Women

By Jane Cunningham, Philippa Roberts

The Challenge of Strategic Management

By David O. Faulkner, Gerry Johnson

The Handbook of Brand Management

By David John Arnold

Marketing Mistakes

By Robert F. Hartley

We Are All Weird: The Rise of Tribes and the End of Normal

By Seth Godin

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

By Marcus Sheridan, Krista Kotrla

The Pirate's Guide to Sales: A Seller's Guide for Getting from Why to Buy

By Menke, Tyler

Marketing

By Baines, Paul, Fill, Chris

Meet, Greet and Prosper

By Roy Sheppard

How to Sell a Service: Guidelines for Effective Selling in a Service Business

By Malcolm McDonald, John Leppard

Strategic Advertising Management

By Percy, Larry, Rossiter, John, Elliott, Richard

The Long Tail

By Anderson, Chris