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Sales Techniques

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Contagious: How to Build Word of Mouth in the Digital Age

By Jonah Berger

Inside Her Pretty Little Head: Branding and Marketing to Women

By Jane Cunningham, Philippa Roberts

The Challenge of Strategic Management

By David O. Faulkner, Gerry Johnson

The Handbook of Brand Management

By David John Arnold

Marketing Mistakes

By Robert F. Hartley

We Are All Weird: The Rise of Tribes and the End of Normal

By Seth Godin

They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer

By Marcus Sheridan, Krista Kotrla

The Pirate's Guide to Sales: A Seller's Guide for Getting from Why to Buy

By Menke, Tyler

Marketing

By Baines, Paul, Fill, Chris

Meet, Greet and Prosper

By Roy Sheppard

How to Sell a Service: Guidelines for Effective Selling in a Service Business

By Malcolm McDonald, John Leppard

Strategic Advertising Management

By Percy, Larry, Rossiter, John, Elliott, Richard

The Long Tail

By Anderson, Chris

Beyond Branding: How the New Values of Transparency and Integrity are Changing the World of Brands

By Nicholas Ind

Selling and Sales Management

By David Jobber, Geoffrey Lancaster, Kenneth Le Meunier-Fitzhugh

Marketing

By Geoff Lancaster, Paul Reynolds

Fundamentals of Marketing

By Kenneth E. Miller

Selling and Sales Management 10th edn

By David Jobber, Geoffrey Lancaster

Management of Marketing

By Paul Reynolds, Geoff Lancaster

Sales Technique and Management

By Lancaster, Geoff, Jobber, David

CIM Study Text: Marketing Fundamentals

By The CIM

Introduction to Marketing

By Geoff Lancaster, Paul Reynolds

INTRODUCTION TO MARKETING

The Marketing Primer

By Geoff Lancaster, Lester Massingham

Selling and Sales Management

By David Jobber, Geoffrey Lancaster

Selling and Sales Management

By Jobber, David, Lancaster, Geoffrey

Selling and Sales Management

By Lancaster, Geoff, Jobber, David, Lacaster, Geoffrey

Strategic Marketing Management: 2003-2004

By Helen Meek, Richard Meek, John Ensor

Marketing Communications: 2003-2004

By Graham Hughes, Chris Fill, Rosemary Phipps, Craig Simmons

Marketing Case Studies: How to Tackle Them - How to Answer Them

By Lester Massingham, Geoff Lancaster