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Sales Techniques

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Business Essentials - Marketing and Sales Strategy: Study Text

By BPP Learning Media

Simply Marketing Communications

By Fill, Chris

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly

By Scott, David Meerman

Hope is Not a Strategy: The 6 Keys to Winning the Complex Sale

By Rick Page

The Strategy and Tactics of Pricing: A Guide to Profitable Decision Making

By Thomas T. Nagle

Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity

By David A. Aaker

Winner Takes All: Seven-and-a-half Principles for Winning Bids, Tenders and Proposals

By Scott Keyser

Data Mining Techniques: For Marketing, Sales, and Customer Relationship Management

By Michael J. A. Berry, Gordon S. Linoff

Hnd Core 1: Marketing - Study Text

By Bpp Professional Education Staff

Jeffrey Gitomer's Little Gold Book of Yes! Attitude: How to Find, Build and Keep a Yes! Attitude for a Lifetime of Success and Happiness: New Edition, Updated and Revised

By Jeffrey Gitomer

Platform Revolution: How Networked Markets are Trasnforming the Economy - and How to Make Them Work For You

By Geoffrey G. Parker, Marshall W. Van Alstyne, Sangeet Paul Choudary

Retail Power Plays: From Trading to Brand Leadership

By Michael Jary, Andrew Wileman

Ten Keys to Dynamic Customer Relations

By Gregory H. Sorensen

Emotional Selling: Using Emotional Intelligence to Get Sales

By David Yule

The 7 Deadly Threats To Your Recruitment, Staffing Or Search Firm In The New Economy & How To Avoid Them

By Edwards Terry

12 Steps to Success Through Service

By Hopson, Barrie, Scally, Mike

Principles of Retailing

By Varley, Rosemary, Rafiq, Mohammed

Global Marketing

By Svend Hollensen

Marketing Plans: How to Prepare Them, How to Use Them

By McDonald, Malcolm

The Business Marketing Course: Managing in Complex Networks

By David Ford (University of Bath, UK), Lars-Erik Gadde (Chalmers University of Technology), Hakan Hakansson (University of Uppsala), Ivan Snehota (University of Lugano, Switzerland)

Marketing

By Ian Swift, Andrew Gillespie

The Challenger Sale: Taking Control of the Customer Conversation

By Matthew Dixon, Brent Adamson

Little Red Book of Selling: 12.5 Principles of Sales Greatness

By Jeffrey Gitomer

Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships

By Jeffrey Gitomer

Sales Bible

By Jeffrey Gitomer

The Sales Bible New Ed: The Ultimate Sales Resource

By Jeffrey Gitomer

Services Marketing

By Valarie A. Zeithaml, Mary Jo Bitner

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

By John DeVincentis, Neil Rackham

The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets

By Robert B Miller, Stephen E Heiman, Tad Tuleja

Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

By Jeb Blount, Anthony Iannarino