Sales Techniques

CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work

By Merlin Stone, Bryan Foss

From Bankrupt to $900 a Day Selling Mops. Rising Entrepreneurs How to Mop Up on Cash in Any Economy!

By Vanessa Caroline Simpkins, Miranda Lightstone

Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)

By Steel, Jon

International Marketing

By Pervez Ghauri, Philip Cateora

Successful Selling in a Week

By Christine Harvey

Essentials of Marketing

By Paul Baines (Reader in Marketing and Director, MSc Strategic Marketing, School of Management, Cranfield University), Chris Fill (Director and Founder of Fillassociates, and formerly a Principal Lecturer at the University of Portsmouth), Kelly Page (Lec...

Principles and Practice of Marketing

By Jim Blythe

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

By Glenn Fisher

Marketing Plans: How to Prepare Them, How to Use Them

By McDonald, Malcolm

Managing Marketing: Marketing Success Through Good Management Practice

By Palmer, Roger

Contemporary Issues in Marketing and Consumer Behaviour

By Elizabeth Parsons, Pauline Maclaran, Parsons, Elizabeth, Maclaran, Pauline

Marketing

By Paul Baines

Fundamentals of Marketing

By Paul Baines (Professor of Political Marketing and Associate Dean (Business & Civic Engagement), Professor of Political Marketing and Associate Dean (Business & Civic Engagement), University of Leicester School of Business), Sophie Whitehouse (Teaching...

Kellogg on Marketing 2e

By A Tybout

Brilliant Selling

By Tom Bird, Jeremy Cassell

Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success

By Leonard L. Berry

Market-Led Strategic Change: Transforming the process of going to market (Professional Development S.)

By Piercy, Nigel F.

Lovemarks: The Future Beyond Brands

By Roberts, Kevin

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

By Guidara, Will

Understanding Management: Social Science Foundations: The Social Science Foundations

By Willman, Paul

Import/Export: How to Get Started in International Trade

By Carl Nelson

Services Marketing: Text and Cases

By Steve Baron, Kim Harris

Cim Diploma - Paper 9: Integrated Marketing Communications: Study Text (2002)

By BPP

The Marketing Book

By Michael J. Baker

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, John Mullins

Marketing: Real People, Real Decisions

By Solomon, Michael, Marshall, Greg, Stuart, Elnora, Barnes, Bradley, Mitchell, Vincent-Wayne

Strategic Marketing Decisions In Global Markets

By Doole, Isobel, Lowe, Robin

eMarketing eXcellence (Emarketing Essentials)

By PR Smith, Dave Chaffey, Smith, PR, Chaffey, Dave

How to Win Profitable Business

By Tom Cannon

Marketing Fashion - Portfolio

By Posner, Harriet