Sales Techniques

Marketing Metrics: 50+ Metrics Every Executive Should Master

By Paul W. Farris, Neil Bendle, Phillip Pfeifer, David Reibstein

The Global Brand

By Nigel Hollis

We First: How Brands and Consumers Use Social Media to Build a Better World

By Mainwaring, Simon

Marketing

By Phillip Kotler, Linden Brown, Stewart Adam, Gary Armstrong

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

By T. Calkins

Retail Work

By Irena Grugulis, OEdul Bozkurt

Marketing Competences and Strategic Flexibility in China

By Y. Wang, R. Li-Hua

Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)

By Shaw, Prof Robert, Merrick, David

The Art of Giving Quality Service

By Gober, Mary, Tannehill, Robert

Zara and her Sisters: The Story of the World’s Largest Clothing Retailer

By Badia, E.

Official Guide to Success (Panther Bks.)

By Hopkins, Tom

Russia in the Nineteenth Century: Autocracy, Reform, and Social Change, 1814-1914 (New Russian History)

By Polunov, A. I. U., Owen, Thomas C., Zakharova, L. G.

Marketing Management: Analysis, Planning and Control (Prentice Hall International series in marketing)

By Kotler, Philip

Get Clients Now!: A 28-Day Marketing Program for Professionals, Consultants, and Coaches

By Hayden, C.J.

Successful Large Account Management: How to Hold on to Your Most Important Customers and Turn Them into Long Term Assets

By Miller Heiman

Successful Marketing in a week, 2nd edn (IAW)

By Davies, Barry, Eric

An Introduction to Marketing in Business

By Schaefer A

The New Strategic Selling: The Unique Sales System Proven Successful by the World's Best Companies (Miller Heiman Series)

By Miller Heiman, Miller, Robert B, Heiman, Stephen E, Tuleja, Tad

Got Your Attention?: How to Create Intrigue and Connect with Anyone (UK PROFESSIONAL BUSINESS Management / Business)

By Sam Horn

Meeting Customer Needs (CMI Open Learning Programme)

By Smith, Ian

Pitching Ideas: Make People Fall in Love with your Ideas

By van Geel, Jeroen

Handling Publicity the Right Way (Right Way S.)

By Venables, John

Guerrilla Trade Show Selling: New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales

By Jay Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson

Managing a Sales Team: Techniques for Field Sales-managers

By Neil R. Sweeney

Hooked: How to Build Habit-Forming Products

By Nir Eyal

Managing Financial Services Marketing

By Marsh, John

Omnichannel Retail: How to build winning stores in a digital world

By Mason, Tim, Knights, Miya

Retail Marketing (UK Higher Education Business Marketing)

By Mcgoldrick, P.

Persuasion: The Art of Influencing People

By Borg, James

The Sales Acceleration Formula: Using Data, Technology, and Inbound Selling to go from $0 to $100 Million

By Roberge, Mark