books by subject
Sales Techniques
Marketing
Brand Soul: How Cause Related Marketing Builds Brands
Ogilvy on Advertising
Images of Woman: Advertising in Women's Magazines
Principles Corporate Communication
Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money
The Go-Giver: A Little Story About a Powerful Business Idea
Foot on the Management Ladder
Winning Sales Letters: JFR's Essential Secrets
Soft Sell: The New Art of Persuasion, Self-Empowerment, and Relationships
Sales Letters that Sell
One to One Fieldbook: A Complete Toolkit for Implementing Tool Marketing
The Handbook of Professional Selling and Sales Negotiation
Sales Excellence Pocketbook: Sales Excellence Pocketbook
Marketing High Technology Services
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
Customer Service: How to Achieve Total Customer Satisfaction
The Marketing Edge
The Kim Kardashian Principle
The Case for Creativity: Three Decades Evidence of the Link Between Imaginative Marketing and Commercial Success
Strategic Marketing: A Practical Approach
Focus: The Future of Your Company Depends On It
Customer Connections: New Strategies for Growth
Selling With Integrity
Measuring the Success of Your Website: A Custom-Centric Approach to Website Management
Hooked: How to Build Habit-Forming Products
Omnichannel Retail: How to build winning stores in a digital world
Managing Financial Services Marketing
Marketing for Hospitality and Tourism, Global Edition