Sales Techniques

Services Marketing: Text and Cases

By Steve Baron, Kim Harris

International Marketing

By Pervez Ghauri, Philip Cateora

Successful Selling in a Week

By Christine Harvey

Essentials of Marketing

By Paul Baines (Reader in Marketing and Director, MSc Strategic Marketing, School of Management, Cranfield University), Chris Fill (Director and Founder of Fillassociates, and formerly a Principal Lecturer at the University of Portsmouth), Kelly Page (Lec...

Principles and Practice of Marketing

By Jim Blythe

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

By Glenn Fisher

Marketing Plans: How to Prepare Them, How to Use Them

By McDonald, Malcolm

Managing Marketing: Marketing Success Through Good Management Practice

By Palmer, Roger

Contemporary Issues in Marketing and Consumer Behaviour

By Elizabeth Parsons, Pauline Maclaran, Parsons, Elizabeth, Maclaran, Pauline

Marketing

By Paul Baines

Fundamentals of Marketing

By Paul Baines (Professor of Political Marketing and Associate Dean (Business & Civic Engagement), Professor of Political Marketing and Associate Dean (Business & Civic Engagement), University of Leicester School of Business), Sophie Whitehouse (Teaching...

Kellogg on Marketing 2e

By A Tybout

Brilliant Selling

By Tom Bird, Jeremy Cassell

Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success

By Leonard L. Berry

Market-Led Strategic Change: Transforming the process of going to market (Professional Development S.)

By Piercy, Nigel F.

Lovemarks: The Future Beyond Brands

By Roberts, Kevin

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

By Guidara, Will

Understanding Management: Social Science Foundations: The Social Science Foundations

By Willman, Paul

Import/Export: How to Get Started in International Trade

By Carl Nelson

Marketing Plan: A Pictorial Guide for Managers: A pictorial guide for managers

By Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK), Peter Morris (Illustrator and designer of educational and training material)

Selling to Win: The Best Book Ever Written on Selling

By Richard Denny

MKTG

By Charles Lamb (Texas Christian University), Joe Hair (Louisiana State University), Carl McDaniel (University of Texas, Arlington)

Quality: Total Customer Service

By Lynda King Taylor

Business Market Management: Understanding, Creating and Delivering Value: International Edition

By James C. Anderson, Jr., James A. Narus

Successful Large Account Management: How to Hold on to Your Most Important Customers and Turn Them into Long-Term Assets

By N/A Miller Miller Heiman, Tad Tuleja, Robert B Miller, Stephen E Heiman

Strategic Marketing: In the Customer Driven Organization

By Bradley

Key Account Management: Learning from supplier and customer perspectives (Cim Professional)

By McDonald, Malcolm, Rogers, Beth

Managing Major Accounts: Shaping and Exploiting Your Firm's Intangible Assets

By Chris Steward

Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)

By Payne, Adrian, Christopher, Martin

The Marketing Book

By Michael J. Baker