Sales Techniques

Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

By Jeb Blount, Anthony Iannarino

The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets

By Robert B Miller, Stephen E Heiman, Tad Tuleja

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

By John DeVincentis, Neil Rackham

Services Marketing

By Valarie A. Zeithaml, Mary Jo Bitner

The Sales Bible New Ed: The Ultimate Sales Resource

By Jeffrey Gitomer

Sales Bible

By Jeffrey Gitomer

Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships

By Jeffrey Gitomer

Little Red Book of Selling: 12.5 Principles of Sales Greatness

By Jeffrey Gitomer

The Challenger Sale: Taking Control of the Customer Conversation

By Matthew Dixon, Brent Adamson

Marketing

By Ian Swift, Andrew Gillespie

The Business Marketing Course: Managing in Complex Networks

By David Ford (University of Bath, UK), Lars-Erik Gadde (Chalmers University of Technology), Hakan Hakansson (University of Uppsala), Ivan Snehota (University of Lugano, Switzerland)

Brand Resilience: Managing Risk and Recovery in a High-Speed World

By Jonathan R. Copulsky

Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition

By Doyle, Peter

Managing Marketing Performance: 2006-2007

By Roger Palmer, Richard Meek, Lynn K. Parkinson, Helen Meek

Cim Advanced Certificate - Paper 6: Management Information for Marketing Decisions: Exam Dates - 12-01, 06-02: Study Text (2001)

By BPP

Advertising: A Very Short Introduction

By Winston Fletcher (Formerly founder Chairman of the World Advertising Research Center. Vice President of the History of Advertising Trust and Visiting Professor of Marketing at the University of Westminster)

Commonsense Direct Marketing

By Drayton Bird

Relationship Marketing: A Consumer Experience Approach

By Steve Baron, Tony Conway, Gary Warnaby

Watertight Marketing: Delivering Long-Term Sales Results

By Bryony Thomas

A Handbook of Sales and Marketing Management

By Len Rogers

Different: Escaping the Competitive Herd

By Youngme Moon

The Marketing Secrets of a Multimillionaire Entrepreneur

By Jonathan Jay

Marketing Management: Analysis, Planning and Control

By Kotler, Philip

Brands

By Marcel Danesi

Your Ad Here: The Cool Sell of Guerrilla Marketing

By Michael Serazio

Marketing

By Paul Baines, Chris Fill, Sara Rosengren

Selling on Amazon For Dummies

By Deniz Olmez, Joseph Kraynak (Indianapolis, IN)

Export Marketing for a Small Handicraft Business

By Edward Millard

Contemporary Selling: Building Relationships, Creating Value - 4th edition

By Mark W. Johnston (Rollins College, USA), Greg W. Marshall (Rollins College

Up Your Service

By Ron Kaufman