books by subject
Sales Techniques
Selling to Win: The Best Book Ever Written on Selling
Selling 101
Why We Buy: The Science of Shopping
Consumer Behaviour
Smart Retail: How to turn your store into a sales phenomenon
Doing Business in Emerging Markets: Entry and Negotiation Strategies
The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance
The Sell: The secrets of selling anything to anyone
Principles and Practice of Marketing, 3rd Ed.
The Global Brand
Marketing Metrics: 50+ Metrics Every Executive Should Master
Marketing Metrics: 50+ Metrics Every Executive Should Master
Managing Customers as Investments: The Strategic Value of Customers in the Long Run
The Future of Competition: Co-Creating Unique Value With Customers
Who Dares Sells: Ultimate Guide to Selling Anything to Anyone
KISS Guide To Selling
Marketing
Successful Sales Management
Fashion Marketing: Contemporary Issues
Marketing Management and Strategy
Using the Media
Marketing Channel Management: Strategic Planning and Tactics
Brand Gap, The: Revised Edition
The Secrets of the World's Top Ten Sales Performers: How to Acquire the Winning Attitudes and Techniques, Whether You're in Sales or Not
The Vampire’s Assistant (Cirque Du Freak)
Direct Marketing: Strategy, Planning, Execution (MARKETING/SALES/ADV & PROMO)
Free Gift Inside!!: Forget the Customer. Develop Marketease
Successful Selling in a Week
Instructor's Edition: International Edition
