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Sales Techniques

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Marketing

By Ian Swift, Andrew Gillespie

The Challenger Sale: Taking Control of the Customer Conversation

By Matthew Dixon, Brent Adamson

Little Red Book of Selling: 12.5 Principles of Sales Greatness

By Jeffrey Gitomer

Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships

By Jeffrey Gitomer

Sales Bible

By Jeffrey Gitomer

The Sales Bible New Ed: The Ultimate Sales Resource

By Jeffrey Gitomer

Services Marketing

By Valarie A. Zeithaml, Mary Jo Bitner

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

By John DeVincentis, Neil Rackham

The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets

By Robert B Miller, Stephen E Heiman, Tad Tuleja

Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

By Jeb Blount, Anthony Iannarino

Twitter Power: How to Dominate Your Market One Tweet at a Time

By Joel Comm, Ken Burge, ANTHONY ROBBINS

Perennial Seller: The Art of Making and Marketing Work that Lasts

By Ryan Holiday

From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue

By Aaron Ross, Jason Lemkin

Predictable Revenue

By Aaron Ross, Marylou Tyler

The Long Tail: How Endless Choice is Creating Unlimited Demand

By Anderson, Chris

Contemporary Issues in Marketing and Consumer Behaviour

By Elizabeth Parsons, Pauline Maclaran, Parsons, Elizabeth, Maclaran, Pauline

Services Marketing: Text and Cases

By Steve Baron, Kim Harris

Import/Export: How to Get Started in International Trade

By Carl Nelson

Understanding Management: Social Science Foundations: The Social Science Foundations

By Willman, Paul

Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

By Guidara, Will

Lovemarks: The Future Beyond Brands

By Roberts, Kevin

Market-Led Strategic Change: Transforming the process of going to market (Professional Development S.)

By Piercy, Nigel F.

Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success

By Leonard L. Berry

Brilliant Selling

By Tom Bird, Jeremy Cassell

Kellogg on Marketing 2e

By A Tybout

Fundamentals of Marketing

By Paul Baines (Professor of Political Marketing and Associate Dean (Business & Civic Engagement), Professor of Political Marketing and Associate Dean (Business & Civic Engagement), University of Leicester School of Business), Sophie Whitehouse (Teaching...

Marketing

By Paul Baines

From Bankrupt to $900 a Day Selling Mops. Rising Entrepreneurs How to Mop Up on Cash in Any Economy!

By Vanessa Caroline Simpkins, Miranda Lightstone

International Marketing

By Pervez Ghauri, Philip Cateora

Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)

By Steel, Jon