Sales Techniques

Predictable Revenue

By Aaron Ross, Marylou Tyler

The Long Tail: How Endless Choice is Creating Unlimited Demand

By Anderson, Chris

The Thank You Economy

By Vaynerchuk, Gary

How to Write and Sell a Book Proposal

By Stella Whitelaw, Spencer Hart

CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work

By Merlin Stone, Bryan Foss

From Bankrupt to $900 a Day Selling Mops. Rising Entrepreneurs How to Mop Up on Cash in Any Economy!

By Vanessa Caroline Simpkins, Miranda Lightstone

Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)

By Steel, Jon

International Marketing

By Pervez Ghauri, Philip Cateora

Successful Selling in a Week

By Christine Harvey

Essentials of Marketing

By Paul Baines (Reader in Marketing and Director, MSc Strategic Marketing, School of Management, Cranfield University), Chris Fill (Director and Founder of Fillassociates, and formerly a Principal Lecturer at the University of Portsmouth), Kelly Page (Lec...

Principles and Practice of Marketing

By Jim Blythe

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

By Glenn Fisher

Marketing Plans: How to Prepare Them, How to Use Them

By McDonald, Malcolm

Services Marketing: Text and Cases

By Steve Baron, Kim Harris

Managing Major Accounts: Shaping and Exploiting Your Firm's Intangible Assets

By Chris Steward

Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)

By Payne, Adrian, Christopher, Martin

Marketing Plan: A Pictorial Guide for Managers: A pictorial guide for managers

By Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK), Peter Morris (Illustrator and designer of educational and training material)

Marketing Fashion - Portfolio

By Posner, Harriet

How to Win Profitable Business

By Tom Cannon

eMarketing eXcellence (Emarketing Essentials)

By PR Smith, Dave Chaffey, Smith, PR, Chaffey, Dave

Strategic Marketing Decisions In Global Markets

By Doole, Isobel, Lowe, Robin

Marketing: Real People, Real Decisions

By Solomon, Michael, Marshall, Greg, Stuart, Elnora, Barnes, Bradley, Mitchell, Vincent-Wayne

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, John Mullins

The Marketing Book

By Michael J. Baker

Cim Diploma - Paper 9: Integrated Marketing Communications: Study Text (2002)

By BPP

Fundamentals of Marketing

By Paul Baines (Professor of Political Marketing and Associate Dean (Business & Civic Engagement), Professor of Political Marketing and Associate Dean (Business & Civic Engagement), University of Leicester School of Business), Sophie Whitehouse (Teaching...

Brilliant Selling

By Tom Bird, Jeremy Cassell

Kellogg on Marketing 2e

By A Tybout

Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success

By Leonard L. Berry

Marketing

By Paul Baines