books by subject
Sales Techniques

Corporate Reputation, Brand and Communication

Ise Marketing Principles and Best Practice

International Marketing Strategy

Marketing Plans: How to Prepare Them, How to Use Them

Marketing South African Tourism and Hospitality

Marketing and the Bottom Line: Marketing and the Bottom Line

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

Marketing Services: Competing through Quality

Relationship Marketing

Marketing Finance

Marketing Environment: 2006/07

Strategic Marketing in Practice: 05/06

CIM Coursebook 03/04 Integrated Marketing Communications (CIM Workbooks 2003/04 Editions)

Effective Management for Marketing: 2002-2003

Making The Most of Your Corporate Brand

E–Mail Marketing For Dummies

Flip the Funnel: How to Use Existing Customers to Gain New Ones

The Marketing Audit: Translating Marketing Theory into Practice

Do Something Different: Proven Marketing Techniques to Transform Your Business

Customer is King: How to Exceed Their Expectations

It's Not About Size: Bigger Brands for Smaller Businesses

Strategic Brand Management: United States Edition

Fashion Marketing

Fashion Brands: Branding Style from Armani to Zara

Quest for Loyalty: Creating Value Through Partnership (Harvard Business Review Book Series,)

The Maverick Selling Method: Simplifying the Complex Sale

Up Close and Personal?: Customer Relationship Marketing at Work

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

Direct and Database Marketing: Targeting Interaction Control and Continuity
