Sales Techniques

Marketing: Real People, Real Decisions

By Solomon, Michael, Marshall, Greg, Stuart, Elnora, Barnes, Bradley, Mitchell, Vincent-Wayne

Strategic Marketing Decisions In Global Markets

By Doole, Isobel, Lowe, Robin

eMarketing eXcellence (Emarketing Essentials)

By PR Smith, Dave Chaffey, Smith, PR, Chaffey, Dave

How to Win Profitable Business

By Tom Cannon

Marketing Fashion - Portfolio

By Posner, Harriet

Marketing Plan: A Pictorial Guide for Managers: A pictorial guide for managers

By Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK), Peter Morris (Illustrator and designer of educational and training material)

Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)

By Payne, Adrian, Christopher, Martin

Managing Major Accounts: Shaping and Exploiting Your Firm's Intangible Assets

By Chris Steward

Key Account Management: Learning from supplier and customer perspectives (Cim Professional)

By McDonald, Malcolm, Rogers, Beth

Strategic Marketing: In the Customer Driven Organization

By Bradley

Successful Large Account Management: How to Hold on to Your Most Important Customers and Turn Them into Long-Term Assets

By N/A Miller Miller Heiman, Tad Tuleja, Robert B Miller, Stephen E Heiman

Business Market Management: Understanding, Creating and Delivering Value: International Edition

By James C. Anderson, Jr., James A. Narus

Quality: Total Customer Service

By Lynda King Taylor

MKTG

By Charles Lamb (Texas Christian University), Joe Hair (Louisiana State University), Carl McDaniel (University of Texas, Arlington)

Selling to Win: The Best Book Ever Written on Selling

By Richard Denny

IMC, The Next Generation

By Don Schultz, Heidi Schultz

Winning Sales Letters: JFR's Essential Secrets

By John Fraser-Robinson

Foot on the Management Ladder

By Robert Vicar

The Go-Giver: A Little Story About a Powerful Business Idea

By Bob Burg, John David Mann

Little Red Book of Sales Answers: 99.5 Real World Answers That Make Sense, Make Sales, and Make Money

By Jeffrey Gitomer

Principles Corporate Communication

By Van Riel

Images of Woman: Advertising in Women's Magazines

By Trevor Millum

Ogilvy on Advertising

By David Ogilvy

Brand Soul: How Cause Related Marketing Builds Brands

By Hamish Pringle, Marjorie Thompson, Ted Turner, Jane Fonda

Marketing

By Baines, Paul, Fill, Chris, Page, Kelly, Paul Baines, Chris Fill, Kelly Page

Brand Resilience: Managing Risk and Recovery in a High-speed World

By Jonathan R. Copulsky

The Trust Manifesto: What you Need to do to Create a Better Internet

By Damian Bradfield

The World Apple Market

By Andrew D O'Rourke

CIM Study Text: Paper 12, Diploma: Strategic Marketing Management

By The CIM

The Decentralized Energy Revolution: Business Strategies for a New Paradigm

By C. Burger, J. Weinmann