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Sales Techniques

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Corporate Reputation, Brand and Communication

By Stuart Roper, Chris Fill

Ise Marketing Principles and Best Practice

By K. Hoffman, Michael R. Czinkota

International Marketing Strategy

By Doole, Isobel, Lowe, Robin

Marketing Plans: How to Prepare Them, How to Use Them

By Malcolm McDonald, Hugh Wilson

Marketing South African Tourism and Hospitality

By Richard George

Marketing and the Bottom Line: Marketing and the Bottom Line

By Tim. Ambler

Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands

By Stuart Crainer (Suntop Media), Des Dearlove (Suntop Media)

Marketing Services: Competing through Quality

By Leonard L. Berry, A. Parasuraman

Relationship Marketing

By Martin Christopher, Adrian Payne, David Ballantyne

Marketing Finance

By Keith Ward

Marketing Environment: 2006/07

By Michael Oldroyd

Strategic Marketing in Practice: 05/06

By Ashok Ranchhod

CIM Coursebook 03/04 Integrated Marketing Communications (CIM Workbooks 2003/04 Editions)

By Fill, Chris

Effective Management for Marketing: 2002-2003

By Mike Worsam

Making The Most of Your Corporate Brand

By Nicholas. Ind

E–Mail Marketing For Dummies

By Arnold, John

Flip the Funnel: How to Use Existing Customers to Gain New Ones

By Joseph Jaffe

The Marketing Audit: Translating Marketing Theory into Practice

By Malcolm McDonald, John Leppard

Do Something Different: Proven Marketing Techniques to Transform Your Business

By Jurgen Wolff

Customer is King: How to Exceed Their Expectations

By Robert Craven, Sir Richard Branson

It's Not About Size: Bigger Brands for Smaller Businesses

By Paul Dickinson, Sir Richard Branson

Strategic Brand Management: United States Edition

By Kevin Lane Keller

Fashion Marketing

By Tony Hines (Manchester Metropolitan University, UK)

Fashion Brands: Branding Style from Armani to Zara

By Mark Tungate

Quest for Loyalty: Creating Value Through Partnership (Harvard Business Review Book Series,)

By Reichheld, Frederick F., Cook, Scott

The Maverick Selling Method: Simplifying the Complex Sale

By Brian Burns

Up Close and Personal?: Customer Relationship Marketing at Work

By Gamble, Paul R, Stone, Merlin, Woodcock, Neil, Foss, Bryan

The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years

By Vijay Mahajan, Kamini Banga

Direct and Database Marketing: Targeting Interaction Control and Continuity

By MCCORKELL, Graeme

Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion

By Ind, Nicholas