Sales Techniques

Quality: Total Customer Service

By Lynda King Taylor

MKTG

By Charles Lamb (Texas Christian University), Joe Hair (Louisiana State University), Carl McDaniel (University of Texas, Arlington)

Selling to Win: The Best Book Ever Written on Selling

By Richard Denny

Selling 101

By Michael T. McGaulley

Why We Buy: The Science of Shopping

By Paco Underhill

Consumer Behaviour

By Jim Blythe

Smart Retail: How to turn your store into a sales phenomenon

By Hammond, Richard

Doing Business in Emerging Markets: Entry and Negotiation Strategies

By S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal

The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance

By Maria Morozova-Duthoit, David Kean

The Sell: The secrets of selling anything to anyone

By Fredrik Eklund, Bruce Littlefield

Ten Principles Behind Great Customer Experiences, The

By Matt Watkinson

Using the Media

By Denis MacShane

Marketing Channel Management: Strategic Planning and Tactics

By Hardy, K. G., Magrath, Allan J.

Brand Gap, The: Revised Edition

By Marty Neumeier

The Secrets of the World's Top Ten Sales Performers: How to Acquire the Winning Attitudes and Techniques, Whether You're in Sales or Not

By Christine Harvey

The Vampire’s Assistant (Cirque Du Freak)

By Shan, Darren

Marketing Management and Strategy

By Doyle, MR Peter, Stern, Phil

Marketing for Dummies, 4th Edition

By Alexander Hiam (University of Massachusetts at Amherst)

Direct Marketing: Strategy, Planning, Execution (MARKETING/SALES/ADV & PROMO)

By Nash, Edward L.

Successful Selling in a Week

By Christine Harvey

Free Gift Inside!!: Forget the Customer. Develop Marketease

By Stephen Brown (University of Ulster)

Principles and Practice of Marketing, 3rd Ed.

By Jobber, David, David Jobber

Fashion Marketing: Contemporary Issues

By Dr. Tony Hines, Margaret Bruce

Successful Sales Management

By Stewart Grant

The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

By Nigel Hollis

Marketing

By Baines, Paul, Fill, Chris, Page, Kelly, Paul Baines, Chris Fill, Kelly Page

IMC, The Next Generation

By Don Schultz, Heidi Schultz

Driving Brand Value: Using Integrated Marketing to Manage Profitable Stakeholder Relationships

By Tom Duncan, Sandra E. Moriarty

Marketing Planning & Strategy: A Practical Introduction

By John Dawes

International Marketing

By Walsh, L. S.