books by subject
Sales Techniques
Market-Led Strategic Change: Transforming the Process of Going to Market
Making The Most of Your Corporate Brand
Effective Management for Marketing: 2002-2003
CIM Coursebook 03/04 Integrated Marketing Communications (CIM Workbooks 2003/04 Editions)
Strategic Marketing in Practice: 05/06
Marketing Environment: 2006/07
Marketing Finance
Relationship Marketing
Marketing Services: Competing through Quality
Ultimate Book of Business Brands: Insights from the World's 50 Greatest Brands
Marketing and the Bottom Line: Marketing and the Bottom Line
Marketing South African Tourism and Hospitality
Marketing Plans: How to Prepare Them, How to Use Them
International Marketing Strategy
Ise Marketing Principles and Best Practice
Corporate Reputation, Brand and Communication
The Marketer's Handbook: Reassessing Marketing Techniques for Modern Business
Global Marketing: An Interactive Approach
Marketing Briefs: A Revision and Study Guide
The Marketing Century: How Marketing Drives Business and Shapes Society
Marketing Environment: 2004-2005
CIM Coursebook: Project Management in Marketing
Strategic Market Management
Value-Based Marketing: Marketing Strategies for Corporate Growth and Shareholder Value, 2nd Edition
Marketing Communications: A Brand Narrative Approach
Principles and Practice of Marketing
Essentials of Services Marketing
Services Marketing: Managing the Service Value Chain
Marketing Research for Managers: Published in association with the Chartered Institute of Marketing A Professional Development Series title
