Sales Techniques

Contemporary Issues in Marketing and Consumer Behaviour

By Elizabeth Parsons, Pauline Maclaran, Parsons, Elizabeth, Maclaran, Pauline

Managing Marketing: Marketing Success Through Good Management Practice

By Palmer, Roger

Marketing Plans: How to Prepare Them, How to Use Them

By McDonald, Malcolm

The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

By Glenn Fisher

Principles and Practice of Marketing

By Jim Blythe

Essentials of Marketing

By Paul Baines (Reader in Marketing and Director, MSc Strategic Marketing, School of Management, Cranfield University), Chris Fill (Director and Founder of Fillassociates, and formerly a Principal Lecturer at the University of Portsmouth), Kelly Page (Lec...

Successful Selling in a Week

By Christine Harvey

International Marketing

By Pervez Ghauri, Philip Cateora

The Challenger Sale: Taking Control of the Customer Conversation

By Matthew Dixon, Brent Adamson

Mastering Fashion Marketing (Palgrave Master Series)

By Jackson, Tim, Shaw, D.

Ethical Marketing and The New Consumer

By Chris Arnold

The New Rules of Retail: Competing in the World's Toughest Marketplace

By Robin Lewis, Michael Dart

Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

By Steel, Jon

Sustainable Tourism

By Hawkins, Rebecca, Middleton, Victor T.C.

Destination Branding: Creating the unique destination proposition

By Morgan, Nigel, Pritchard, Annette, Pride, Roger

Consumption

By Robert Bocock

Marketing Communications: Integrating Offline and Online with Social Media

By PR Smith, Jonathan Taylor

Marketing: Principles and Practice

By Adcock, Dennis, Halborg, Al, Ross, Caroline

Seven Pillars of Sales Success

By Jonathan Evetts

MARKETING COMMUNICATIONS 2ND EDITION: An Integrated Approach

By Smith, Paul

Relationship Marketing

By Helen Peck, Martin Christopher, Moira Clark, Adrian Payne

Global Marketing Management

By Masaaki (Mike) Kotabe, Kristiaan Helsen

The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly

By Scott, David Meerman

Develop a Winning Marketing Plan: Match your products to your market, and make your business grow

By Stone, Phil

Managing the Internal Market

By Ian Tilley

The Business Marketing Course: Managing in Complex Networks

By David Ford (University of Bath, UK), Lars-Erik Gadde (Chalmers University of Technology), Hakan Hakansson (University of Uppsala), Ivan Snehota (University of Lugano, Switzerland)

Marketing

By Ian Swift, Andrew Gillespie

From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue

By Aaron Ross, Jason Lemkin

The Long Tail: How Endless Choice is Creating Unlimited Demand

By Anderson, Chris

Predictable Revenue

By Aaron Ross, Marylou Tyler