books by subject
Sales Techniques
Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value
Services Marketing
The Sales Bible New Ed: The Ultimate Sales Resource
Sales Bible
Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships
Little Red Book of Selling: 12.5 Principles of Sales Greatness
The Challenger Sale: Taking Control of the Customer Conversation
Marketing
The Business Marketing Course: Managing in Complex Networks
Managing the Internal Market
Develop a Winning Marketing Plan: Match your products to your market, and make your business grow
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly
Global Marketing Management
Relationship Marketing
MARKETING COMMUNICATIONS 2ND EDITION: An Integrated Approach
Seven Pillars of Sales Success
Marketing: Principles and Practice
Contagious: How to Build Word of Mouth in the Digital Age
They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer
We Are All Weird: The Rise of Tribes and the End of Normal
Marketing Mistakes
The Handbook of Brand Management
The Challenge of Strategic Management
Inside Her Pretty Little Head: Branding and Marketing to Women
The 86 Percent Solution: How to Succeed in the Biggest Market Opportunity of the Next 50 Years
Direct and Database Marketing: Targeting Interaction Control and Continuity
Living the Brand: How to Transform Every Member of Your Organization into a Brand Champion
The Pirate's Guide to Sales: A Seller's Guide for Getting from Why to Buy
Traction: How Any Startup Can Achieve Explosive Customer Growth
