Sales Techniques

Consumer Behaviour

By Jim Blythe

Why We Buy: The Science of Shopping

By Paco Underhill

Selling 101

By Michael T. McGaulley

Selling to Win: The Best Book Ever Written on Selling

By Richard Denny

MKTG

By Charles Lamb (Texas Christian University), Joe Hair (Louisiana State University), Carl McDaniel (University of Texas, Arlington)

Quality: Total Customer Service

By Lynda King Taylor

Business Market Management: Understanding, Creating and Delivering Value: International Edition

By James C. Anderson, Jr., James A. Narus

Successful Large Account Management: How to Hold on to Your Most Important Customers and Turn Them into Long-Term Assets

By N/A Miller Miller Heiman, Tad Tuleja, Robert B Miller, Stephen E Heiman

Strategic Marketing: In the Customer Driven Organization

By Bradley

Key Account Management: Learning from supplier and customer perspectives (Cim Professional)

By McDonald, Malcolm, Rogers, Beth

Managing Major Accounts: Shaping and Exploiting Your Firm's Intangible Assets

By Chris Steward

Relationship Marketing for Competitive Advantage: Winning and Keeping Customers (Management readers)

By Payne, Adrian, Christopher, Martin

Marketing Plan: A Pictorial Guide for Managers: A pictorial guide for managers

By Malcolm McDonald (Until recently, Professor of Marketing and Deputy Director of Cranfield School of Management and formerly Marketing Director of Canada Dry, UK), Peter Morris (Illustrator and designer of educational and training material)

Marketing Fashion - Portfolio

By Posner, Harriet

How to Win Profitable Business

By Tom Cannon

eMarketing eXcellence (Emarketing Essentials)

By PR Smith, Dave Chaffey, Smith, PR, Chaffey, Dave

Strategic Marketing Decisions In Global Markets

By Doole, Isobel, Lowe, Robin

Marketing: Real People, Real Decisions

By Solomon, Michael, Marshall, Greg, Stuart, Elnora, Barnes, Bradley, Mitchell, Vincent-Wayne

Marketing Strategy: A Decision-Focused Approach

By Orville Walker, John Mullins

The Marketing Book

By Michael J. Baker

Sales EQ: How Ultra High Performers Leverage Sales-Specific Emotional Intelligence to Close the Complex Deal

By Jeb Blount, Anthony Iannarino

Little Black Book of Connections: 6.5 Assets for Networking Your Way to Rich Relationships

By Jeffrey Gitomer

Sales Bible

By Jeffrey Gitomer

The Sales Bible New Ed: The Ultimate Sales Resource

By Jeffrey Gitomer

Services Marketing

By Valarie A. Zeithaml, Mary Jo Bitner

Rethinking the Sales Force: Redefining Selling to Create and Capture Customer Value

By John DeVincentis, Neil Rackham

The New Successful Large Account Management: How to Hold onto Your Most Important Customers and Turn Them into Long Term Assets

By Robert B Miller, Stephen E Heiman, Tad Tuleja

From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue

By Aaron Ross, Jason Lemkin

The Long Tail: How Endless Choice is Creating Unlimited Demand

By Anderson, Chris

Predictable Revenue

By Aaron Ross, Marylou Tyler