Sales Techniques

Marketing Planning & Strategy: A Practical Introduction

By John Dawes

International Marketing

By Walsh, L. S.

CIM Study Text: Paper 12, Diploma: Strategic Marketing Management

By The CIM

The Trust Manifesto: What you Need to do to Create a Better Internet

By Damian Bradfield

The World Apple Market

By Andrew D O'Rourke

Brand Resilience: Managing Risk and Recovery in a High-speed World

By Jonathan R. Copulsky

The Decentralized Energy Revolution: Business Strategies for a New Paradigm

By C. Burger, J. Weinmann

The Marketing of Services

By Donald W. Cowell

Customer Experience: Future Trends and Insights

By C. Shaw, Q. Dibeehi, S. Walden

The Global Brand: How to Create and Develop Lasting Brand Value in the World Market

By Nigel Hollis

Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)

By Shaw, Prof Robert, Merrick, David

Marketing Competences and Strategic Flexibility in China

By Y. Wang, R. Li-Hua

Retail Work

By Irena Grugulis, OEdul Bozkurt

Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks

By T. Calkins

Marketing

By Phillip Kotler, Linden Brown, Stewart Adam, Gary Armstrong

Successful Large Account Management: How to Hold on to Your Most Important Customers and Turn Them into Long-Term Assets

By N/A Miller Miller Heiman, Tad Tuleja, Robert B Miller, Stephen E Heiman

The Sell: The secrets of selling anything to anyone

By Fredrik Eklund, Bruce Littlefield

The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance

By Maria Morozova-Duthoit, David Kean

Doing Business in Emerging Markets: Entry and Negotiation Strategies

By S. Tamer Cavusgil, Pervez N. Ghauri, Milind R. Agarwal

Smart Retail: How to turn your store into a sales phenomenon

By Hammond, Richard

Consumer Behaviour

By Jim Blythe

Why We Buy: The Science of Shopping

By Paco Underhill

Selling 101

By Michael T. McGaulley

Selling to Win: The Best Book Ever Written on Selling

By Richard Denny

MKTG

By Charles Lamb (Texas Christian University), Joe Hair (Louisiana State University), Carl McDaniel (University of Texas, Arlington)

Quality: Total Customer Service

By Lynda King Taylor

Business Market Management: Understanding, Creating and Delivering Value: International Edition

By James C. Anderson, Jr., James A. Narus

eMarketing eXcellence (Emarketing Essentials)

By PR Smith, Dave Chaffey, Smith, PR, Chaffey, Dave

Marketing Fashion - Portfolio

By Posner, Harriet

How to Win Profitable Business

By Tom Cannon