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Services Marketing: Text and Cases

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Import/Export: How to Get Started in International Trade

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Understanding Management: Social Science Foundations: The Social Science Foundations

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Unreasonable Hospitality: The Remarkable Power of Giving People More Than They Expect

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Lovemarks: The Future Beyond Brands

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Market-Led Strategic Change: Transforming the process of going to market (Professional Development S.)

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Discovering the Soul of Service: The Nine Drivers of Sustainable Business Success

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Brilliant Selling

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Kellogg on Marketing 2e

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Fundamentals of Marketing

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Contemporary Issues in Marketing and Consumer Behaviour

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Managing Marketing: Marketing Success Through Good Management Practice

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Marketing Plans: How to Prepare Them, How to Use Them

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The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales

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Principles and Practice of Marketing

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Essentials of Marketing

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Successful Selling in a Week

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International Marketing

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Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)

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From Bankrupt to $900 a Day Selling Mops. Rising Entrepreneurs How to Mop Up on Cash in Any Economy!

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CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work

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How to Write and Sell a Book Proposal

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The Thank You Economy

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The Long Tail: How Endless Choice is Creating Unlimited Demand

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Predictable Revenue

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From Impossible To Inevitable: How Hyper-Growth Companies Create Predictable Revenue

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Perennial Seller: The Art of Making and Marketing Work that Lasts

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Twitter Power: How to Dominate Your Market One Tweet at a Time

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