books by subject
Sales Techniques
The Vampire’s Assistant (Cirque Du Freak)
The Secrets of the World's Top Ten Sales Performers: How to Acquire the Winning Attitudes and Techniques, Whether You're in Sales or Not
Brand Gap, The: Revised Edition
Marketing Channel Management: Strategic Planning and Tactics
Using the Media
Ten Principles Behind Great Customer Experiences, The
The Sell: The secrets of selling anything to anyone
The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance
Doing Business in Emerging Markets: Entry and Negotiation Strategies
Smart Retail: How to turn your store into a sales phenomenon
Consumer Behaviour
Why We Buy: The Science of Shopping
Selling 101
Selling to Win: The Best Book Ever Written on Selling
MKTG
Quality: Total Customer Service
Business Market Management: Understanding, Creating and Delivering Value: International Edition
Successful Large Account Management: How to Hold on to Your Most Important Customers and Turn Them into Long-Term Assets
Strategic Marketing: In the Customer Driven Organization
International Marketing
The Thank You Economy
How to Write and Sell a Book Proposal
CRM in Financial Services: A Practical Guide to Making Customer Relationship Marketing Work
From Bankrupt to $900 a Day Selling Mops. Rising Entrepreneurs How to Mop Up on Cash in Any Economy!
Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)
Principles and Practice of Marketing
Marketing Plans: How to Prepare Them, How to Use Them
The Art of the Click: How to Harness the Power of Direct-Response Copywriting and Make More Sales
The Long Tail: How Endless Choice is Creating Unlimited Demand
