books by subject
Sales Techniques
Retail Work
Defending Your Brand: How Smart Companies use Defensive Strategy to Deal with Competitive Attacks
Marketing
We First: How Brands and Consumers Use Social Media to Build a Better World
The Global Brand
Marketing Metrics: 50+ Metrics Every Executive Should Master
Managing Customers as Investments: The Strategic Value of Customers in the Long Run
The Future of Competition: Co-Creating Unique Value With Customers
Who Dares Sells: Ultimate Guide to Selling Anything to Anyone
KISS Guide To Selling
Marketing
Successful Sales Management
Fashion Marketing: Contemporary Issues
Principles and Practice of Marketing, 3rd Ed.
Free Gift Inside!!: Forget the Customer. Develop Marketease
Successful Selling in a Week
Direct Marketing: Strategy, Planning, Execution (MARKETING/SALES/ADV & PROMO)
Marketing for Dummies, 4th Edition
Marketing Management and Strategy
The Vampire’s Assistant (Cirque Du Freak)
The Secrets of the World's Top Ten Sales Performers: How to Acquire the Winning Attitudes and Techniques, Whether You're in Sales or Not
Brand Gap, The: Revised Edition
Marketing Channel Management: Strategic Planning and Tactics
Using the Media
Ten Principles Behind Great Customer Experiences, The
The Sell: The secrets of selling anything to anyone
The Work Smarter Guide to Sales: The 5-week Shortcut to Superb Sales Performance
Doing Business in Emerging Markets: Entry and Negotiation Strategies
Smart Retail: How to turn your store into a sales phenomenon
