books by subject

Brands & Corporate Identity

Filter by available

Marketing Strategy: Based on First Principles and Data Analytics

By Robert W. Palmatier, Shrihari Sridhar

Return of the Hustle: The Art of Marketing With Music

By Sheinkop, Eric

Marketing: An Introduction, Global Edition

By Armstrong, Gary, Kotler, Philip

Digital Marketing

By Chaffey, Dave, Ellis-Chadwick, Fiona

Marketing Management, Global Edition

By Kotler, Philip, Keller, Kevin Lane, Keler, Kevin; Kotler, Filip, Philip Kotler, Kevin Keller

Essentials of Marketing

By Blythe, Jim

Marketing Research: An applied approach

By Malhotra, Naresh, Nunan, Dan, Birks, David

MARKETING MANAGEMENT (PRIMIS MARKETING)

By CIUCHITA

Customer Experience Management Rebooted: Are you an Experience brand or an Efficiency brand?

By Walden, Steven

Global Brand Strategy: World-wise Marketing in the Age of Branding

By Steenkamp, Jan-Benedict

Building a StoryBrand: Clarify Your Message So Customers Will Listen

By Miller Donald

The Long Tail: Why the Future of Business is Selling Less of More

By Anderson, Chris

Transport Pricing of Electricity Networks

By Leveque, Francosi

Sales Force Design For Strategic Advantage

By Zoltners, A., Sinha, P., Lorimer, S.

Foundations of Marketing (Palgrave Foundations Series)

By Groucutt, Jonathan

Key Concepts in Marketing (Palgrave Key Concepts)

By Sutherland, Jonathan

Mastering Fashion Marketing (Palgrave Master Series)

By Jackson, Tim, Shaw, D.

Market Driven Management: Strategic and Operational Marketing

By Lambin, Professor Jean-Jacques, Chumpitaz, Ruben, Schuiling, Isabelle

Marketing European Edition

By Ferrell, O. C., Dibb, Sally, Simkin, Lyndon, Pride, WILLIAM

International Marketing Strategy

By Doole, Isobel, Lowe, Robin

Marketing Concepts & Strategies (with CourseMate & EBook Access Card)

By Ferrell, O. C., Dibb, Sally, Simkin, Lyndon, Pride, William M.

Marketing Essentials

By Dibb, Sally, Simkin, Lyndon

The Market Research Toolbox: A Concise Guide for Beginners Second Edition

By McQuarrie, Prof Edward F.

Business-to-Business Marketing (SAGE Advanced Marketing Series)

By Brennan, Ross, Canning, Louise, McDowell, Raymond

Yes!

By Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini

HBR's 10 Must Reads on Leadership (Harvard Business Review Must Reads)

By Review, Harvard Business, Drucker, Peter F., Goleman, Daniel, George, Bill

HBR's 10 Must Reads on Managing People (with featured article "Leadership That Gets Results," by Daniel Goleman)

By Review, Harvard Business, Goleman, Daniel, Katzenbach, Jon R., Kim, W. Chan, Mauborgne, Renée A.

Marketing: An Introduction

By Masterson, Rosalind, Pickton, David

Cosmopolis

By Don DeLillo, delillo-don

Contagious: Why Things Catch on

By Berger, Jonah