Brands & Corporate Identity

Creating Powerful Brands (CIM Professional Development)

By de Chernatony, Leslie, de Chernatony, Leslie, McDonald, Malcolm

Strategic Marketing Management: Planning, Implementation and Control (Marketing Series: Student)

By Wilson, Richard M.S., Gilligan, Colin

CIM Diploma Case Study Book (Marketing Series: Student)

By Fifield, Paul, Pearson, David J.

Effective Management for Marketing (CIM Student Workbook S.: Advanced Certificate)

By Worsam, Mike, Hatton, Angela

Market-Led Strategic Change: Transforming the process of going to market (Professional Development S.)

By Piercy, Nigel F.

CIM 97 INTER MARKETING STRATEGY (CIM Student Workbook S.: Diploma)

By Author Unknown

Management and Marketing of Services

By Mudie, Peter, Cottam, Angela

Relationship Marketing: Winning and Keeping Customers (CIM Professional Development)

By Payne, Adrian, Christopher, Martin, Peck, Helen, Clark, Moira

Marketing Communications Strategy 98/99 (CIM Student Workbook S.: Diploma)

By Unknown, Author

Marketing Fundamentals 98/99 (CIM Student Workbook S.: Certificate)

By Withey, Frank, Lancaster, Geoff

Marketing Plans: How to Prepare Them, How to Use Them (Professional Development S.)

By McDonald, Malcolm

From Brand Vision to Brand Evaluation

By de Chernatony, Leslie

Marketing Made Simple

By Reynolds, Paul, Lancaster, Geoff

Hospitality Sales and Promotion: Strategies for Success (Professional Hospitality Guides)

By Taylor, Derek

Market-Led Strategic Change: Transforming the Process of Going to Market

By Piercy, Nigel F.

Strategic Marketing: Planning and Control (CIM Student S.)

By Drummond, Graeme, Ensor, John, Ashford, Ruth

CIM Coursebook 01/02 Marketing Customer Interface

By Phipps, Rosemary, Simmons, Craig

CIM Coursebook 01/02 Management Information for Marketing Decisions

By Axelby, Graham

Effective Management for Marketing 2001-2002 (CIM Coursebook)

By Worsam, Mike

Marketing Operations 2001-2002 (CIM Coursebook)

By Beamish, Karen

eMarketing eXcellence (Emarketing Essentials)

By PR Smith, Dave Chaffey, Smith, PR, Chaffey, Dave

Marketing Research for Managers (The Marketing Series: Professional Development)

By Sunny Crouch

Customer Relationship Management

By Buttle, Francis

Retail Strategy: The View from the Bridge

By Cuthbertson, Christine

Strategic Marketing Management: planning, implementation and control

By Wilson, Richard M.S., Gilligan, Colin

CIM Coursebook 03/04 Integrated Marketing Communications (CIM Workbooks 2003/04 Editions)

By Fill, Chris

Creating Powerful Brands

By Leslie de Chernatony, Leslie de Chernatony, Malcolm McDonald, de Chernatony, Leslie, de Chernatony, McDonald, Malcolm

CIM Coursebook 04/05 Analysis and Evaluation (Chartered Institute of Marketing Coursebooks S.)

By Lomax, Wendy

Marketing Briefs

By Dibb, Sally

CIM Coursebook 04/05 Strategic Marketing Decisions

By Doole, Isobel, Lowe, Robin